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All Journal Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan E-Jurnal Akuntansi Universitas Udayana MODUS-Jurnal Ekonomi dan Bisnis International Journal of Social Science and Business Journal of Business and Applied Management Jurnal Ilmiah Satyagraha Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Values
Tiksnayana Vipraprastha
Universitas Mahasaraswati Denpasar
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : MODUS-Jurnal Ekonomi dan Bisnis

 1 
PERSONAL BRANDING, SOCIAL MEDIA MARKETING, DAN WORD OF MOUTH DALAM MENINGKATKAN BUYING DECISION PADA KONSUMEN E-COMMERCE SHOPEE Bagus Nyoman Kusuma Putra; Tiksnayana Vipraprastha
Modus Vol. 34 No. 1 (2022): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v34i1.5061

Abstract

ABSTRACT  In doing a good marketing effort to attract consumer purchasing decisions is to pay attention to personal branding, social media marketing and word of mouth. With the increasing number of purchasing decisions, especially those aimed at E-Commerce Shopee consumers, this study aims to find out the relationship between personal branding, social media marketing and word of mouth on purchasing decisions. This study involved 130 respondents. There are three hypotheses put forward for in-depth analysis. There are differences in previous studies, the results state that there is a relationship between personal branding, social media marketing and word of mouth on purchasing decisions. This research provides a number of implications, limitations and directions for further research. Keywords: personal branding; social media marketing; word of mouth; buying decision  ABSTRAK Dalam melakukan usaha pemasaran yang baik untuk menarik buying decision konsumen adalah dengan cara memperhatikan personal branding, social media marketing dan word of mouth. Dengan semakin meningkatnya buying decision terutama yang ditujukan pada konsumen E-Commerce Shopee, penelitian ini bertujuan untuk mencari tahu hubungan personal branding, social media marketing dan word of mouth terhadap buying decision. Penelitian ini melibatkan 130 responden. Ada tiga hipotesis yang dikemukakan untuk dianalisis secara mendalam. Terdapat perbedaan pada studi sebelumnya, hasil menyatakan bahwa adanya hubungan antara personal branding, social media marketing dan word of mouth terhadap buying decision. Dalam penelitian ini memberikan sejumlah implikasi, batasan dan arahan untuk penelitian selanjutnya. Kata kunci: personal branding; social media marketing; word of mouth; buying decision
KOMITMEN ORGANISASI, MOTIVASI, DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR DALAM MENINGKATKAN KINERJA KARYAWAN PADA PT. ACE HARDWARE DENPASAR Tiksnayana Vipraprastha; Bagus Bagus Nyoman Kusuma Putra
Modus Vol. 34 No. 2 (2022): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v34i2.5712

Abstract

ABSTRACT  The purpose of this study was to determine whether organizational commitment, motivation, and organizational citizenship behavior (OCB) have an impact on the performance of employees of PT. Ace Hardware Denpasar. Samples were collected using the saturated sampling technique method with the Slovin’s formula, totaling 97 respondents. The data analysis technique used in this research is multiple regression analysis. The results showed that: (a) there was a significant and positive effect of organizational commitment on employee performance; (b) there was a significant and positive effect of motivation on employee performance; and (c) there is a significant and positive effect of organizational citizenship behavior (OCB) on employee performance. Keywords:       organizational commitment; motivation; organizational citizenship behavior; employee performance.   ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui apakah komitmen organisasi, motivasi, dan organizational citizenship behavior (OCB) memberikan dampak pada kinerja karyawan PT. Ace Hardware Denpasar. Sampel dikumpulkan dengan menggunakan metode teknik sampling jenuh dengan rumus Slovin yang berjumlah 97 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda. Hasil penelitian menunjukkan bahwa: (a) ada pengaruh yang signifikan dan positif komitmen organisasional terhadap kinerja karyawan; (b) ada pengaruh yang signifikan dan positif motivasi terhadap kinerja karyawan; dan (c) ada pengaruh yang signifikan dan positif organizational citizenship behavior (OCB) terhadap kinerja karyawan. Kata kunci:    komitmen organisasi; motivasi; organizational citizenship behavior; kinerja karyawan.
Co-Authors Anak Agung Dwi Widyani Bagus Bagus Nyoman Kusuma Putra Bagus Nyoman Kusuma Putra I Made Surya Prayoga Made Santana Putra Adiyadny Maria Meiatrix Ratna Sari Ni Luh Gede Putu Purnawati Ni Wayan Vina Purnama Dewi Pande Ketut Ribek Rupadi Kertiriasih Sapta Rini Widyawati SETIAWAN JODI, I WAYAN GEDE ANTOK