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All Journal E-Journal of Tourism E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Akuntansi Universitas Udayana E-Jurnal Manajemen Universitas Udayana
Ni Made Asti Aksari
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : E-Journal of Tourism

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Exploring Destination Identity and Destination Image in The New Age of Tourism: a Case Study of Bali Brand Ni Made Asti Aksari; I Komang Gde Bendesa
E-Journal of Tourism Volume 3 Number 1 (March 2016)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.683 KB) | DOI: 10.24922/eot.v3i1.21242

Abstract

Bali's economy has grown rapidly since a decade ago. This is possible because tourism is growing continuously. However, tourism growth is not optimal because of insufficient promotion and tourism destination identity is unclear. The growth of Web 2.0 as a platform to share travel information has prompted tourism bodies to pay closer attention to how their destinations are perceived by target markets. Set within the context of the emergence of Web 2.0, a platform designed to enable users to generate and share information on the Internet, this paper evaluates the relationship between destination identity and destination image and adopts the view that a successful destination brand relies on the congruence between destination identity and destination image. The elements of destination identity are composed from the supply side and the elements of destination image are composed from the consumer side. The objective of exploring the alignment between these two perspectives is to propose a model to encourage the alignment of these two perspectives and evaluate the effectiveness of a destination branding strategy.
Co-Authors AA Gd Agung Rahma Putra Anak Agung Ayu Ratna Maheswari Carissa Lorens Marchia Raharja I Komang Gde Bendesa I Made Dandy Adi Pradana I Made Satya Yoga Dharma I Putu Widya Artana Ida Bagus Putu Asdhi Setiawan Kadek Ayu Arisma Dewi Made Fajar Fernando Made Pramana Putra Ni Ketut Eugenia Shara Devi Ni Made Aprilia Dea Cahyani Ni Made Puspa Dewi Ni Nyoman Rsi Respati Ni Putu Indah Pradnyaswari Nia Anjani Putu Angga Agusta Bimartha Sabar Robintang Saragih Satya Pariana Buditama Yohan Hardy Chandra