Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal E-Jurnal Manajemen Universitas Udayana
Vincentius Gentha Maheza
Fakultas Ekonomi dan Bisnis Universitas Udayana
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH RETAIL MIX TERHADAP KEPUASAN PELANGGAN PADA UNAGI BALI HANDYCRAFT AND SOUVENIR GALLERY Vincentius Gentha Maheza; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 4 No 7 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.745 KB)

Abstract

The existence of modern retail in particular retail businesses increasingly penetrated into the daily activities of the community. The development of higher retail business and competitive force employers retail business to be able to determine the right strategy in order to survive in the competition and gain customer satisfaction, one of them by applying a mix of retail strategy consisting of price, merchandise, services, store locations, promotions, and store atmosphere. The number of samples was 168 respondents, with purposive sampling method. This study uses multiple linear regression analysis techniques and based on the results of the analysis found that the retail mix simultaneously significant positive effect on customer satisfaction.
Co-Authors Ni Made Wulandari Kusumadewi