E-Jurnal Manajemen Universitas Udayana
Vol 4 No 7 (2015)

PENGARUH RETAIL MIX TERHADAP KEPUASAN PELANGGAN PADA UNAGI BALI HANDYCRAFT AND SOUVENIR GALLERY

Vincentius Gentha Maheza (Fakultas Ekonomi dan Bisnis Universitas Udayana)
Ni Made Wulandari Kusumadewi (Fakultas Ekonomi dan Bisnis Universitas Udayana)

Article Info

Publish Date
07 Jul 2015

Abstract

The existence of modern retail in particular retail businesses increasingly penetrated into the daily activities of the community. The development of higher retail business and competitive force employers retail business to be able to determine the right strategy in order to survive in the competition and gain customer satisfaction, one of them by applying a mix of retail strategy consisting of price, merchandise, services, store locations, promotions, and store atmosphere. The number of samples was 168 respondents, with purposive sampling method. This study uses multiple linear regression analysis techniques and based on the results of the analysis found that the retail mix simultaneously significant positive effect on customer satisfaction.

Copyrights © 2015




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
538.745 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...