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All Journal E-Jurnal Manajemen Universitas Udayana
Bayu Putra Prayoga
Fakultas Ekonomi dan Bisnis Universitas Udayana, Denpasar, Bali
Decision Sciences, Operations Research & Management

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan dan Loyalitas Pelanggan Pada Ramayana Department Store di Kota Denpasar Bayu Putra Prayoga; Ni Made Wulandari Kusumadewi; Alit Suryani
E-Jurnal Manajemen Vol 3 No 10 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

this study aims to determine the effect of service quality on customer satisfaction and loyalty in the Ramayana Department Store in the city of Denpasar. Number of respondents were 120 respondents using purposive sampling technique with criteria respondent with high school/ equivalent education, have visited and shopped in the Ramayana Department Store Denpasar at least 3 times a month. This research using path analysis with SPSS.  The results showed positive and significant effect of service quality on customer satisfaction, positive and significant effect of service quality on customer loyalty ,positive and significant effect of customer satisfaction on customer loyalty in Ramayana Department Store.   Kata Kunci: sevice quality,customer satisfaction, customer loyalty
Co-Authors Alit Suryani Ni Made Wulandari Kusumadewi