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Putu Agus Wikanatha Sagita
Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
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FAKTOR-FAKTOR YANG MEMPENGARUHI WISATAWAN DALAM MELAKUKAN PEMESANAN AKOMODASI MELALUI ONLINE TRAVEL AGENTS DI KAWASAN WISATA UBUD Putu Agus Wikanatha Sagita; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.104 KB) | DOI: 10.24843/IPTA.2019.v07.i02.p06

Abstract

This study aims to (1) Identifying the characteristics of tourists who have booked accommodation through Online Travel Agents in Ubud Tourist Area, (2) Identifying factors that encourage tourists to book accommodation through Online Travel Agents in Ubud Tourist Area , (3) Identifying what is the most dominant factor encouraging tourists to book accommodation through Online Travel Agents in Ubud Tourist Area. Data in this study was conducted with observation, interview, questionnaire and literature study techniques. Data analysis technique used is quantitative descriptive analysis and factor analysis. The characteristics of respondents in this study based on age are dominated by tourists with an age range of 21-30 years, which is 53.3% or with a total of 96 people. Based on the length of stay dominated by tourists who stay 1-4 days, which is 57.8% or with a total of 104 people. The Online Travel Agent most used by respondents is booking.com, which is 48.9% or used by 88 people. Based on the analysis of factors produced four factors that influence tourists who book accommodations through online travel agents in the Ubud Tourist Area, namely 1) Efficiency factors: (a) Saving Energy, (b) Saving Time, (c) Shopping every time. 2) Preference Factors: (a) Economical, (b) Product Use, (c) Price Competition, and (d) References. 3) Psychological Factors: (a) Learning, (b) Perception, (c) Motivation, and (d) Facilities and Infrastructure. 4) Trust Factors: (a) Trust in the Internet, (b) Trust in Applications, and (c) Security Perceptions.
KAPABILITAS PRAKTIS DOMAIN PERJALANAN WISATA BALI: APLIKASI PERJALANAN WISATA BERBASIS PONSEL CERDAS I Made Kusuma Negara; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.196 KB) | DOI: 10.24843/IPTA.2018.v06.i01.p08

Abstract

Bali as a popular tourist destination has succeeded in searching list of the most desirable destinations in a virtual world. Variety of information backed by increasingly technological developments has put the smartphone in a strategic position as a tour and traveling tool. The existence of the smartphone is very helpful for users to get information and meet various needs quickly. Thus, it is important to examine the preferences of tourists on the use of smartphone as tour and travel tool to Bali. The concept of information technology on tour and travel as the approach of this article. Collecting data done by questionnaire method as much as 322 people of domestic tourists and foreign tourists who analyzed descriptively. The result of this research are the smartphone not only as a tool of technology alone, but has become a tourist travel tool as well as stage social activities, creativity, and share the experience. The shift in the stages of travel has changed due to the smartphone, tourists can choose to travel online, tourists can spontaneously change the travel plans due to unexpected events, and share a moment of the trip. The limitations of this article is the online information was not integral in facilitating the information needs of tourists.
PREFERENSI SMARTPHONE SEBAGAI ALAT PERJALANAN WISATA DI BALI I Made Kusuma Negara; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p14

Abstract

Utilization of tourism information and communication technology has an impact on increasing tourist satisfaction. One of them is the use of smartphones as a travel tool such as booking accommodation, selecting destinations, searching for tourist locations, distance to tourist sites, weather at tourist sites, uploading travel memories, and other travel needs. This study aims to describe the social, economic, demographic variables of tourists in using smartphones as a travel tool in Bali. The basic needs of tourists such as hotels and restaurants are the main needs of tourists in browsing through smartphones. In addition, the conditions at the destination are also a relatively important need for tourists to know through the use of smartphones. Women as domestic tourists dominate the use of smartphones in traveling, most of whom are women who live in metropolitan areas. Meanwhile, for foreign tourists, it looks proportionally distributed based on the country of origin of the tourists. Those who are well-educated dominate the use of smartphones in traveling. The distribution of young and productive ages can also be seen clearly in using smartphones as a travel tool. Even in the case of foreign tourists, the elderly also contributes to the use of smartphones as a travel tool.
ANALISIS KOMPARASI BAURAN PROMOSI BATARA WATER SPORT SEBELUM PANDEMI DAN SEMASA PANDEMI COVID-19 Arya Adi Dananjaya; NGAS. Dewi; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p05

Abstract

During the Covid-19 pandemic, the entire world experienced a decline in all aspects, including the world of tourism and many companies experienced a decline in income due to the corona virus outbreak, one of which is PT. Batara Water Sport, but this company has a way that is able to bring in tourists during this pandemic, the purpose of this study is to find out how different the methods of promotion carried out by PT. Batara Water Sport before the pandemic with during the pandemic, therefore this phenomenon is able to provide the background for this research. The type of data used in this research is qualitative data. The technique of determining the informants in this study is by using purposive sampling with three people as informants, while the data analysis technique uses descriptive qualitative. Collecting data by observation, interviews, literature study, and documentation. The result of this research is the promotion mix used by PT. Batara Water Sport during the pandemic, which is predominantly using electronic media as a media for product promotion designed to bring tourists to companies during the pandemic, such as providing discounts of up to 50%, one free game for consumers who use five games, and there are two special packages provided by companies during the Covid-19 pandemic, in contrast to before the pandemic, which only used printed media such as brochures, were able to bring tourists to the company. In addition to providing attractive promos, during this pandemic the company also implements strict health protocols to be able to break the chain of spreading the Covid-19 virus.
PERSEPSI DAN MOTIVASI DIGITAL NOMAD BERWISATA DI DESA TIBUBENENG, CANGGU, KUTA UTARA Cipta Mulyana; I Putu Sudana; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p03

Abstract

Bali as an international tourism destination has many tourist attractions, one of which is Canggu. In 2018 nomadlist.com released that Canggu was chosen as the best destination for digital nomads. A new tourist trend has emerged where tourists who work outside the office and complete their work using electronic media such as laptops and internet connections in a coworking space and conduct tourism activities called digital nomads. This research was conducted to determine the Perceptions and Motivations of Digital Nomad travelling in Tibubeneng Village, Canggu village, Badung Regency, Bali. This research was conducted by using questionnaires to digital nomad in several coworking spaces in Tibubeneng Village, Canggu, in addition to distributing questionnaires to the nomads conducted open observation and interviews with several nomads and coworking space staff to complete the data.The results showed that the majority of digital nomads visiting Tibubeneng Village, Canggu were from Australia and Europe, most of whom worked as entrepreneurs. The indicator on the perception that gets the highest score is hospitality from the digital nomad while the indicator that gets the lowest response is the road conditions to Tibubeneng Village, Canggu. On the motivation indicator, physical motivation gets the highest score from a digital nomad while the motivation with the lowest score is showing prestige.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN MENGGUNAKAN SITUS TRIPADVISOR DI KAWASAN PARIWISATA KUTA SELATAN-BALI Sri Herayanti; Putu Agus Wikanatha Sagita; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.374 KB) | DOI: 10.24843/IPTA.2018.v06.i02.p09

Abstract

This study aims to determine the Factors That Influence The Decision of Tourist Using The Site of www.tripadvisor.com in Bali Tourism Area South Kuta-Bali. This research using quantitative descriptive as a data analysis technique which is using factor analysis method and data processing is using SPSS versi 17.0 for Windows. Sample determination technique is using Judgemental Sampling and sampling technique is using Accidental. Data collection technique is using a questionnaire that given to 150 respondences who as a TripAdvisor app’s users who visited Tourism Destination of uluwatu Temple, Suluban Beach, Dreamland Beach, and Jimbaran Beach to get primary data. The results of this analysis illustrate that obtained 3 factors consist of 14 indicators that influence the decision of the tourist using this site of the Tourism Area in South Kuta-Bali, namely: (1) Psychological Factors, eigen value is 5,355 and 35,699% of the cumulative percentage of variance with indicator: Perceptions, Belief & Attitudes, Motivation Social Class, and Culture. (2) Personal Factors, eigen value is 1,962 and 13,083% of the cumulative percentage of variance with indicators: Lifestyle, Personality & Self Concepts, Learning, Age, Roles & Status, and Economic Environment. (3) Social Factors, eigen value is 1,339 and 8,926% of the cumulative percentage of variance with indicators: Family, Sub-Culture, and Occupation. The highest eigen value is Psychological Factors, in 5,355 of eigen value and 35,699% of the cumulative percentage of variance and this factor becomes the most dominant factor influencing the decision of tourists using www.tripadvisor.com of the Tourism Area in South Kuta-Bali.
STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS Kadek Bagus Gede Jelantik; N.M.S. Wijaya; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p18

Abstract

Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.
EFEKTIVITAS BALI GO LIVE SEBAGAI MEDIA PROMOSI DIGITAL PARIWISATA BALI Ni Luh Putu Septiani; I Nyoman Sudiarta; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 1 (2019): Jurnal IPTA (July 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.89 KB) | DOI: 10.24843/IPTA.2019.v07.i01.p02

Abstract

The purpose of this research is to know the effectiveness of using Bali Go Live Channel as media promotion digital of Bali Tourism by using EPIC Model approach. Effectiveness measurement is done by obtaining value of empathy dimension, persuation dimension, impact dimension, and communication dimension from digital promotion conducted by Bali Go Live Channel to know how effective promotion is done. Determination of samples in this study using accidental sampling method as much as 100 respondents tourists. Data collection techniques used questionnaires and interviews. Data analysis technique in this research is quantitative descriptive analysis, validity and reliability analysis, simple tabulation analysis, and EPIC Model analysis. From the results of quantitative descriptive analysis can be seen that the measurement of dimensions empathy, dimension persuasion, dimension impact, and dimension communication entered in the range of effective scale. The results of this study show the use of Bali Go Live Channel as a digital promotion media of Bali tourism declared effective. This is shown from the EPIC Rate of 3.98 which fall into the effective category.
PENGARUH KREDIBILITAS INFLUENCER DI MEDIA SOSIAL TERHADAP KEPUTUSAN WISATAWAN MILENIAL KE LABUAN BAJO Michael Reivin Limengka; N.M.S. Sofia Wijaya; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p14

Abstract

The study aims at finding out the characteristic of the millennial tourists who visit Labuan Bajo and identifying the influence of the social media influencers’ credibility on their decision to visit Labuan Bajo. In selecting the sample, the study used the purposive sampling method in which some online questionnaires were given to 100 respondents via Google Form feature. The techniques of analyzing the data applied in the study were descriptive qualitative and multiple linear regression analysis using IBM SPSS 25.0 for Windows application. The result of the study shows that, partially and simultaneously, there is a positive impact of the social media influencers’ credibility on the millennial tourists’ decision to visit Labuan Bajo. The results showed that partially, the influencers' credibility positively and significantly affected the millennial tourists’ decision to visit Labuan Bajo. The sig. value of each are as follows: Attractiveness (X1) of 0.043 < 0.05; The Trustworthiness (X2) of 0.047 < 0.05 and the Expertise (X3) of 0.000 < 0.05. While simultaneously, there is a positively and significantly affected the social media Influencers’ credibility on the Millennial tourists’s decision to visit Labuan Bajo, with a sig. value of 0.000 < 0.05.
KARAKTERISTIK, MOTIVASI DAN KEPUASAN WISATAWAN ASAL INDONESIA YANG BERWISATA KE VIETNAM Kristina Valentina Br Siregar; IGPB. Sasrawan Mananda; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p12

Abstract

Vietnam has the inbound tourism growth in ASEAN within 20% and also Indonesian tourist visits to Vietnam increase every year. This study aims to identify the characteristics, motivation and satisfaction of Indonesian tourists who traveled to Vietnam and expected to be used as a consideration by tourism expertise, especially outbound tourism activities in order to fulfil their needs and expectations. The sample of this research is Indonesian tourists who have visited Vietnam. The sampling technique used purposive sampling method towards 100 respondents. Data collection techniques were conducted in several ways, such as: observation, questionnaires, literature study, and documentation. Data analysis was performed using quantitative descriptive analysis techniques. The results showed that the motivation of influencing most of Indonesian tourists who traveled to Vietnam was cultural motivation with an average value of 4.45 (strongly agree) and the indicator that had the highest value was seeing and knowing the culture in Vietnam with an average value. 4.53. In addition, in terms of the level of tourist satisfaction, it shows that among the four main components of tourism which consist of attraction, amenities, accessibility, and ancillary (4A), the attraction component has the highest satisfaction score of 87,1% (Very Satisfied) and the indicator with the highest score is Vietnam has a good and attractive natural tourism with total score of 88,8% (Very Satisfied). Overall, the satisfaction level of Indonesian tourists visiting Vietnam has score 80,7% (Satisfied), which means that Indonesian tourists visiting Vietnam are satisfied with attractions, amenities, accessibility, and ancillary in Vietnam.
Co-Authors Arya Adi Dananjaya Cipta Mulyana Cokorda Istri Avrilya Shinta Sanjaya Erika Arifin Farhanul Huda Heidy Amelia Helena Ratu I Gede Fajar Indrawan I Gusti Putu Bagus Sasrawan Mananda I Made Surya Adi Dwi Negara I Nyoman Sudiarta I PUTU SUDANA I Wayan Suardana Jontinus Naibaho Kadek Bagus Gede Jelantik Kristina Valentina Br Siregar Luh Gede Leli Kusuma Dewi MADE KUSUMA NEGARA Michael Reivin Limengka NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Luh Putu Septiani Ni Made Sofia Wijaya Ni Putu Eka Citra Saraswati Ni Putu Eka Mahadewi Ni Wayan Diasputri SJ Nur Annisa Fitri Raden Ichlasul Zinedine Bieldam Wicaksono Reza Palevi Riza Bella Anggreani Sri Herayanti Syukriyan Abrar Syah Topan Raditya Vicky Fatahilah Sani Viktorianus Walbat Vinna Lauw