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ANALISIS FAKTOR PENDORONG DAN PENARIK WISATAWAN MILLENNIAL BERKUNJUNG KE KUTA SELATAN I Putu Saiban Sugiartawan; LGLK. Dewi; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Millennial tourists are the most potential tourists at the moment because of their number in the world. Kuta Selatan is one of the well-known and attractive districts for millennials visiting Bali. Therefore the purpose of this study is to determine the push and pull factors of millennial tourists visiting South Kuta and what factors are dominantly encouraging and attracting tourists to visit South Kuta. This research uses descriptive quantitative data analysis which is processed using SPSS 18.0 for windows application. The sample was determined purposively by 200 millennial tourists visiting South Kuta. Data collection techniques were carried out by means of observation, questionnaires, interviews, literature studies, and documentation. Data analysis techniques are the validity test, reliability test, and factor analysis. The results showed that there were four push factors ecourage millennial tourists to visit South Kuta, namely: trying a new lifestyle, breaking away from boredom, friends or family and increasing self-esteem and five factors attracting millennial tourists visiting South Kuta, namely: factors the symptoms of Kuta Selatan, culture and tradition, price, variety of nightlife and clean, cool air. Based on the analysis it is known that the factor of trying a new lifestyle becomes the dominant factor that ecourage millennial tourists to visit South Kuta with an eigenvalue of 4.370 and a variance percentage of 29.133% while the viral factor of South Kuta becomes the dominant factor that attracts millennial tourists visiting South Kuta with a value eigenvalue of 6.788 and the total percentage of variance of 29.512%.

ANALISIS KOMPARASI BAURAN PROMOSI BATARA WATER SPORT SEBELUM PANDEMI DAN SEMASA PANDEMI COVID-19 Arya Adi Dananjaya; NGAS. Dewi; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p05

During the Covid-19 pandemic, the entire world experienced a decline in all aspects, including the world of tourism and many companies experienced a decline in income due to the corona virus outbreak, one of which is PT. Batara Water Sport, but this company has a way that is able to bring in tourists during this pandemic, the purpose of this study is to find out how different the methods of promotion carried out by PT. Batara Water Sport before the pandemic with during the pandemic, therefore this phenomenon is able to provide the background for this research. The type of data used in this research is qualitative data. The technique of determining the informants in this study is by using purposive sampling with three people as informants, while the data analysis technique uses descriptive qualitative. Collecting data by observation, interviews, literature study, and documentation. The result of this research is the promotion mix used by PT. Batara Water Sport during the pandemic, which is predominantly using electronic media as a media for product promotion designed to bring tourists to companies during the pandemic, such as providing discounts of up to 50%, one free game for consumers who use five games, and there are two special packages provided by companies during the Covid-19 pandemic, in contrast to before the pandemic, which only used printed media such as brochures, were able to bring tourists to the company. In addition to providing attractive promos, during this pandemic the company also implements strict health protocols to be able to break the chain of spreading the Covid-19 virus.

KARAKTERISTIK DAN AKTIVITAS WISATAWAN MANCANEGARA PASCA ERUPSI DI KABUPATEN KARANGASEM NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p12

Mount Agung, which is the highest active mountain in Bali, began to experience an eruption which immediately caused Bali tourism to collapse. On the other hand, this disaster invites a special attraction for special interest tourists. This paper aims to determine the characteristics and activities of foreign tourists after the eruption of Mount Agung in Karangasem Regency. Data collection techniques used, among others: observation, interview, questionnaires distributions, literature study, and documentation with qualitative descriptive and quantitative analysis methods. Based on the results of data analysis, it is known the characteristics of foreign tourists based on tourist descriptors, namely: age dominated by 20 - 35 years (81%), coming from France (18%), female sex (57%), unmarried status (60%), recent undergraduate education (52%), employment of private employees (38%), income> USD 510 (57%). Meanwhile, characteristics based on trip descriptor have results that are dominated by: Bali as the main destination (88%), first visit to Bali (71%), length of stay in Bali more than 5 days (80%), visit with friends (36% ), stay at homestay (33%), accommodation located in Ubud (31%), length of stay in Karangasem <1 day (52%), organize trips independently (74%), expenses in Karangasem <1,000,000 (72%) ), car and driver rental (41%). Tourism activities undertaken by foreign tourists after the eruption of Mount Agung were dominated by cultural tourism activities with the highest Likert scale of 3.37 in the category of strongly agree.

TINGKAT KEPUASAN WISATAWAN MANCANEGARA TERHADAP KUALITAS PELAYANAN JASA PEGUYUBAN TRANSPORT BALE AGUNG UBUD IPMM. Manuaba; I Ketut Suwena; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p15

The increasing number of foreign tourists visiting Ubud, makes local people take advantage of these opportunities for transportation services business. Many people own a car, selling roadside transportation services in Ubud. So came the idea of the local community to form a group called Peguyuban Transport Bale Agung Ubud abbreviated ptbau. Therefore, this study is important to be carried out, in order to help PTBAU to measure the level of satisfaction of foreign tourists who use ptbau services. This study was conducted in Ubud Village using 105 respondents determined based on the concept of J.Supranto (2006) indicator multiplied by 5, samples in this study were selected using purposive sampling method. Data collected through questionnaires distributed when tourists use PTBAU services, then analyzed using Importance Performance Analysis and Customer Satisfaction Index. The results of this study were1) Characteristics of tourists who dominate from Germany, female gender, middle-aged, have the last education of high school equivalent, work as a private employee, married, first visit to Bali and use the services of PTBAU, visiting with friends, with a stay of 4-7 days, modes of transportation used for tours, accommodation used by hotels, and large daily expenses of Rp. <1,000,000. 2) The level of satisfaction of foreign tourists to the quality of services Peguyuban Transport Bale Agung Ubud is in the category of satisfied and priority that takes precedence in the improvement is the appearance and neatness of drivers, the price offered, the response of tourists to tourist questions, and security when tourists tour.

STRATEGI PEMASARAN PASAR SENI GUWANG SUKAWATI SEBAGAI DAYA TARIK WISATA BELANJA Luh Kartika Sutra Dewi; NPE. Mahadewi; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Guwang Art Market is one of traditional art market in Sukawati sub-district, Gianyar Regency. Along with technological advances and the rise of the modern art market, the traditional art market has begun to be abandoned. This study was conducted to determine the right marketing strategy to maintain the existence of the Guwang Art Market as a shopping tourist attraction. The data analysis technique used are internal external/IFAS EFAS factors with used the Marketing Mix 7Ps as an internal factor and the external factors analysis used are markets, competitors, government, technology, economics, social and culture. The type of data used a quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, internal questionnaires were distributed to 175 tourists who visited at Guwang Art Market, then external questionnaires for the Management, Tourism Academics and Freelance Guide. Data analysis technique used a mix methods. The results of this study from 22 indicators of the internal environment and the external environment from 13 indicators, then obtained as 13 strength factors, 9 weakness factors, 8 opportunity factors and 5 threat factors. Based on the results of used internal external/IFAS EFAS factors it is known that the total value of IFAS is 2,53 and the total value of EFAS is 2,70 so that it shows the position of the Guwang Art Market is in cell V, namely the Growth Stability Strategy or the Guwang Art Market wants growth or improvement their business going to forward and overcoming the current of income slump.

PERSEPSI DAN MOTIVASI WISATAWAN STAYCATION BERKUNJUNG KE DESA BATUR KINTAMANI DI MASA PANDEMI COVID-19 I Kadek Adi Palguna; NMS. Wijaya; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p02

Staycation become more of trend during the pandemic COVID, because it does not require a lot of time, money and near home. The purpose of this study was to determine the characteristics, perceptions and motivations of staycation tourist visiting the Batur Kintamani Village during the pandemic COVID-19. The sample in this study were staycation tourist in the Batur Kintamani Village during the pandemic COVID-19. The sampling technique used purposive sampling on 100 respondents. The data collection technique by: observation, interview, questionnaire and literature study. The data analysis technique used in this research is qualitatif descriptive analysis. The results of the study indicate that the characteristics of tourists are dominated by tourists aged between 21 to 30 years old, gender are dominated by female, profession are dominated by students or university students. The perception of staycation tourists getting an average attitude of agree which dominated by factor of the Batur Kintamani Village as a favorite place to take pictures. In staycation tourist motivation, push factor dominated by factor of wanting to relax or refresh during the pandemic COVID-19 and pull factor dominated by factor the beautiful view of mountain and lake are interesting to take pictures. Push factor get a higher average score than pull factor, so that the push factor becomes the dominant factor affecting staycation tourist motivation come to the Batur Kintamani Village during the pandemic COVID-19

ANALISIS FAKTOR WISATAWAN NUSANTARA MEMBELI TIKET PESAWAT KE BALI NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The increasing number of airlines that provide flight routes to Bali, causes tourists to consider various factors before making the purchase of an airline ticket that would be used to go to Bali. This study aims to determine the factors that influence the decision of domestic tourists to purchase airline tickets to Bali with a quantitative descriptive approach. Data collected through observation, questionnaire distribution, and literature study. The sample in this study amounted to 100 tourists who were obtained accidentally. With the help of factor analysis using SPSS version 17, out of 26 indicators, six major factors were formed that influenced the behavior of domestic tourists in purchasing airline tickets to Bali, including: psychological factor, social factor, cultural factor, marketing mix factor, employment factor, and personal factor. The dominant factor that has influenced the behavior of domestic tourists in purchasing tickets is psychological factors with an eigenvalue of 14.135 and a variance percentage of 42.832%. As for forming psychological factors, airline image factors got the biggest loading factor which is a number of 0.881.

PENGARUH BRAND IMAGE TERHADAP LOYALITAS WISATAWAN BERBELANJA DI TOKO OLEH-OLEH RAMA KRISNA TUBAN Anggun Raswati; I Wayan Suardana; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Increasing number of tourist will directly give impact to the tourism supporting industrial sector, one of them is Balinese souvenir industry. There are many Balinese souvenir shops in Bali, which make a competition among them becomes more intense, so every company will try to give a better impression for the tourists and try to make them satisfied and make them to visit again. One of the famous Balinese souvenir shop is a souvenir shop of Rama Krisna Tuban. This research aims to determin the influence of Brand Image on tourist loyalty. Respondents in this study amounted to 185 respondents, sample selection using the Purposive sampling method, the data in the study was analyzed using multiple regression analyses assisted by the SPSS statistical version 17.0 for Windows. The results of this research there are three factors that forms the Brand Image and it was found that there was a significant influence between the strength of brand associations on tourist loyalty, there was a significant influence between favorability of brand associations on tourist loyalty, and there was a significant influence between uniqueness of brand associations on tourist loyalty).

POTENSI, PENGEMASAN DAN MODEL SALURAN DISTRIBUSI PEMASARAN PAKET WISATA PEDESAAN DI DESA BATUBULAN KANGIN Ni Kadek Devi Somiari; I Putu Sudana; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p14

Rural tourism development is very important to do because it is in line with the trend of sustainable tourism and the needs of new tourists. Batubulan Kangin Village has tourism potentials to develop as a rural tourism destination through a rural package tour. Mapping the village potential is very important to do to form a tour package. Marketing distribution channels need to be designed to reach the tourists as the consumer. The data were collected through observation, interviews, literature studies, and documentation. The informants were determined by purposive sampling and used descriptive qualitative technique to analysed the data. The result of this research shows that the natural attraction of Batubulan Kangin Village is rice fields scenery. The cultural attraction consists of authentic Balinese Cooking Class, offerings making class, and the village’s structure. Artificial attractions consist of a rice skin peeling process, wood carving gallery, Balinese Dance Studio, elementary school, Jaje Sirat House Production, Dug-Dug Mong Statue, and Balinese house. The amenities consist of food and beverage provision by Tumang Cooking Class. The accessibility is very adequate, and the ancillary service is potentially provided by the local communities. That potential can be packaged into a Half-day Cultural Cycling Tour Around Batuyang Village and 3 Days 2 Nights Tour Exploring the Authentic Way of Batuyang Village’s Life. The tour packages are managed and marketed directly via the internet, as well as collaborating with tourism drivers, tour guides, Five Pillar Experiences, GODEVI, and market places as the indirect marketing distribution channel.

PENGARUH MOTIVASI EXISTENCE, RELATEDNESS, GROWTH (ERG) TERHADAP RESILIENSI PRAMUWISATA BALI PADA ERA MENUJU NEW NORMAL Theresia Mardiani Tirza Poriesti; LGLK. Dewi; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p13

COVID-19 pandemic affects tourism actors, one of which is tour guides who are in direct contact with tourists. In order to survive, it is necessary to have resilience and motivation from within the Bali tour guides. This study aims to determine the characteristics and motivations of ERG possessed and the influence of these motivations on the resilience of Bali tour guides in the era towards the new normal. The sampling technique used is cluster sampling with a total of 258 Bali tour guide respondents who is living in Denpasar City. Data collection techniques using questionnaires and literature study and data analysis using simple regression method. The result show that the characteristics are dominated by male, age range 21-30 years, the last formal education is college and the length of time working is more than 4 years. In addition, there is a positive influence of motivation on resilience in the era towards the new normal where the influence of motivation as much as 2.3% on resilience, the rest is influenced by other unknown factors. Overall, the motivation variable is high, where growth needs are in the highest position and existence needs are in the lowest position, so they still need government assistance and HPI in the form of training programs. While the resilience variable is high where the equity aspect is in the highest position and the perseverance aspect is in the lowest position so it is necessary to increase the perseverance and self-discipline of Bali tour guides.

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