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All Journal Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
RUTH KRISTIN MANULLANG
Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Pengaruh Citra Perusahaan dan Kualitas Pelayanan LPD terhadap Loyalitas Nasabah Pada Lembaga Perkreditan Desa (LPD) Desa Adat Kesiman, Kecamatan Denpasar Timur, Bali RUTH KRISTIN MANULLANG; I WAYAN BUDIASA; I KETUT RANTAU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Influence of Company Image and Service Quality on Customer Loyalty in The Village Credit Institution (LPD) of Kesiman Traditional Village in East Denpasar District, Bali A good company image and service quality will create customer satisfaction, which in turn creates customer loyaty. This study aims to investigate the influence of company image and service quality on customer loyalty in the Village Credit Institution (LPD) of Kesiman Traditional Village in East Denpasar District, Bali. The quantitative data were analyzed with the Smart-PLS 3.0 program and the qualitative data were analyzed using descriptive analysis. This research uses accidental sampling method. The sample in this study includes 50 respondents, with a consideration that the number meets the minimum requirement of 30 and the maximum of 100 samples for SEM analysis method through the smart-PLS program. Based on the results of this research, it can be concluded that the company image has a negative and insignificant impact on customer loyalty. The service quality has a positive and significant impact on customer loyalty.
Co-Authors I Ketut Rantau I WAYAN BUDIASA