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All Journal Linguistika INOVISH JOURNAL SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Journal of Applied Sciences in Travel and Hospitality International Journal of Travel, Hospitality and Events Journal of Applied Sciences in Travel and Hospitality International Journal of Green Tourism Research and Applications Journal of Business on Hospitality and Tourism Jurnal Sains Terapan Pariwisata

I Nyoman Rajin Aryana

Politeknik Negeri Bali

Author-ID : 2952845

Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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KEAKURATAN HASIL TERJEMAHAN MAHASISWA POLITEKNIK NEGERI BALI I Nyoman Rajin Aryana
Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana Vol 20 (2013): September 2013
Publisher : Program Magister Linguistik Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.591 KB)

A translation is considered to be good when it can transfer meaning and information of Source Language (SL) to Target Language (TL) accurately, clearly and naturally. The aim of this study is to identify and know the accuracy of the translation works done by Students of Tourism Department of Bali State Polytechnic. An accurate translation may produce clear and natural meaning as it is usually used in the Target Language (TL). The data source in this study was taken from the translation works done by The Tourism Department Students of Bali State Polytechnic where they were asked to translate a text about tour program. The source language of the text is Indonesian while the target language which is English. The findings showed that the accuracy of the students translation works done by Students of Tourism Department of Bali State Polytechnic still needs greatly to be improved. There were many basic English Grammar mistakes made by the students as well as wrong diction or choice of words to transfer meaning from SL to TL. This situation caused the transfer of meaning and information from the source language to the target language could not be done well and made the translation considered to be not good.

CONTRIBUTION OF RESERVATION THROUGH TRAVEL AGENT TO ROOM OCCUPANCY AT LE GRANDE BALI Ni Made Novi Cipta Dewi; I Nyoman Rajin Aryana; Ni Made Ernawati; Ni Nyoman Sri Astuti; I Ketut Suarta
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

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Travel agent is a business engaged in the field of service and provides information about all things related to travel. The purpose of this study is to find out how the application of travel agent reservation with room occupancy at Le Grande Bali and to know the comparison of travel agent reservation and room occupancy at Le Grande Bali. The rationale to discuss this topic in this research with the title "Contribution Of Reservation Through Travel Agent To Room Occupancy At Le Grande Bali" because the existence of travel agent is very supportive to tourism progress in Bali especially in Hotel Le Grande Bali. Meanwhile, the data used is reservation data through travel agent and room occupancy from January to December 2015 – 2017 and January to April 2018. The theory used in this research is the theory of travel agent, understanding of reservation and theory about the review of occupancy rate room. Data in this research is obtained through data collection method that is interview, documentation, observation and literature study. Then, data analysis method used is qualitative descriptive method. Based on the results of this study, it showed that the development of the travel agent reservation rate with the hotel room occupancy rate was decreasing. The highest travel agent reservation rate was in July to October while the highest occupancy rate was in July to August. It is due to the reason that it was a high season.

THE IMPLEMENTATION OF MARKETING STRATEGY WITH BUZZER INSTAGRAM IN KARAMAYA ENTERTAINMENT I Wayan Ary Sugiatha; I Nyoman Rajin Aryana; I Gusti Agung Mas Komala Sari
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

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This research aimed at knowing the strengths, weaknesses, threats, and opportunities of instagram buzzer implemenented by marketing event department at Karamaya Entertainment. In this research, data analysis technique used was qualitative descriptive analysis technique and SWOT analysis with data collection method using obsevation technique, interview, and documentation to get data. The result of SWOT analysis shows that marketing strategy by instagram buzzer was in accordance with the expectation to be applied to Karamaya Entertainment. The SWOT analysis performed from instargram buzzer on Karamaya Entertainment was as follows; first, Strengths in promoting an event can drag audiance from a personal account instagram buzzer. Second, weaknesses of instagram buzzer system require buzzer to update any post on instagram. Third, Threats caused by online system disruptions which impact on buzzer performance. Fourth, instagram buzzer opportunities become a trend of young people in doing business online or promoting the event with the image or short video content uploaded into the instagram buzzer. The results of this study can be proven by the number of audience attending every event of Karamaya Entertainment from August 2017 to date exceeds set by the client using instagram buzzer.

Factors Affecting Tourist’s Decision to Stay at The Sakala Resort Bali Nanda Pebri Prasetia; I Gusti Agung Mas Krisna Komala Sari; I Nyoman Rajin Aryana
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.1944

This research aims to determine the right strategy based on factors analysis to attract tourists to stay at The Sakala Resort Bali. The problem of this research is to find out the factors attracting tourist to stay at The Sakala Resort Bali and the strategy to improve number of tourists. Sample selection of 91 respondents with probability sampling technique using simple random. Data processing was done by SPSS software version 23.0 for Windows. Analysis techniques used are factor analysis. The results showed that there are five factors affecting the decision of tourists to stay at The Sakala Resort Bali. These factors are branding, guarantee, environment, service quality, and expectation factor. The cumulative of the 5 factors is 64.616% and the accuracy of the model obtained by 43.0% with the residual 57%. The most dominant factor affects the level of customer satisfaction is the branding factor that has the highest total variant consisting of 5 variables such as the hotel name is well known, various room types, hotel has swimming pool & supporting facilities, affordable room rates, competitive room rates, and Information from the website is quite comprehensive. The strategy that can be implemented was based on the variables and each factor.

THE ANALYSIS INTERNET MARKETING IMPLEMENTATION AS ONE OF MARKETING MEDIA AT THE PATRA BALI RESORT & VILLAS Ni Kadek Risna Noviandari; I Nyoman Rajin Aryana; I Putu Astawa
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.436 KB)

Internet marketing is very important to support marketing activities in the current era of technology. The purpose of this study, to find out how the implementation of marketing media through internet marketing used along with the revenue generated and to determine which variables are most effective in increasing the occupancy rate of rooms in The Patra Bali Resort & Villas. The study results show that internet marketing used are; websites, online travel agents (OTA), social media and e-mail. Hotel website and online travel agent give direct contribution to room occupancy and hotel’s revenue. Social Media (facebook, twitter, instagram, tripadvisor) and e-mail don’t contribute directly because they are just as communication’s tools. Online travel agent gives the highest contribution to the increasing room occupancy than hotel website. The total of 3 years contributions from 2015-2017, online travel agent contribute 18,83% with the higest income from booking.com 7.6%. Hotel website contribute 2.42%. Internet marketing’s income is increasing and decreasing in certain months due to the holiday peak season. This study have an impact for development internet marketing media used as the basis for taking decision at The Patra Bali Resort & Villas hotel, in an effort to increase rooms occupancy and achieved the sales target through internet marketing set by hotel management.

The application of hotel strategies based on factor analysis to improve the number of events at The Trans Resort Bali I Putu Yana Arya Kusuma; I Nyoman Rajin Aryana; I Gusti Agung Mas Krisna Komala Sari
Journal of Applied Sciences in Travel and Hospitality Vol 4 No 1 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i1.2085

This research was conducted at The Trans Resort Bali, a 5-stars hotel located in Seminyak, Badung, Bali. The purposes of this research was to found out the factors affected the customers’ decision to hold an event, found out the most dominant factor and found out the strategies should be applied to maintain the factors and improve the number of events at The Trans Resort Bali. The sample was 74 respondents using cluster sampling technique. The steps taken in data processing was looking for the results of the validity test and the reliability test of the data, after that factor analysis consist of 6 steps. Based on the results of the research, there were 4 factors affecting the customers’ decision to hold events at The Trans Resort Bali. These factors are facility and environmental factors with a percentage of the variance of 46.193%, service quality factors with a percentage of the variance of 5.928%, information factors with a percentage of the variance of 5.503% and promotion factors with a percentage of the variance of 5.294%. The value of the accuracy of the model is 60% with a residual of 40%. From the 4 factors were found the most dominant factor which is facilities and environment factors consist of 4 variables, namely (1) Ballroom & Boardroom that is luxurious and spacious, (2) attractive and luxurious venue design, (3) strategic hotel location and (4) complete meeting and event facilities.

Improving Students' Speaking Ability through Scaffolding Technique Gede Ginaya; I Nyoman Rajin Aryana; Ni Putu Somawati
Soshum: Jurnal Sosial dan Humaniora Vol 8 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

Students often got confused and felt hesitant when they speak English. This situation had caused poor speaking ability, which then lead to serious problem in the teaching-learning process. The application of scaffolding technique in the EFL learning might be the ideal solution; it had some principles that could improve the students’ speaking ability. This research is aimed at finding out the effect of the implementing Scaffolding Technique towards the students’ speaking ability. Participants were 50 (27 males and 23 females) third-semester students, enrolled in a three-year diploma program in Travel and Tourism Business, State Polytechnic of Bali in 2017/2018 academic year. The students in the experimental group were given communicative activities such as brainstorming, business games, simulation, WebQuest, problem-solving, which were carefully designed to necessitate the implementation of the scaffolding technique. The students in the control group were taught by the deductive method of the lesson book. The students’ performance in the post-test was compared for both groups in order to determine whether there were significant differences between the groups in relation to the treatment. Significant differences occurring in the experimental group’s post-test speaking performance when compared to the pre-test indicate that the implementation of scaffolding technique can improve students’ speaking ability. The result of this study indicates scaffolding technique has the potential for use in promoting students’ speaking ability

THE ANALYSIS OF NON-EQUIVALENCE TRANSLATION AT WORD LEVEL FOUND IN â€œI TUUNG KUNINGâ€ TALE I Nyoman Rajin Aryana
INOVISH JOURNAL Vol 3, No 2 (2018): INOVISH JOURNAL, Vol 3, No 2 - 2018
Publisher : Politeknik Negeri Bengkalis

AbstractÂ Â Â Â Â Â Â Â Â Â Â This paper was aimed at analyzing the non-equivalence translation at word level from the Balinese Tale entitles â€œI Tuung Kuningâ€ written by I Gusti Made Sutjaja. The tale was written in Balinese then translated into Indonesian and English. From the English translation itself the non-equivalence translation at word level observed. Then data was presented descriptively. The analysis proved that 3 problems of non-equivalence translation found in the tale, meanwhile there were 3 translation strategies applied in making the translation itself. The problems were: difference in expressive meaning, target language lacks a specific term (hyponym), and culture-specific concept. While strategies applied here were; translation by a more neutral or less expressive word, translation by cultural substitution, and translation by omission. Even though, non-equivalence translation was impossible to be avoided, the translator might prevent it by really understanding the culture aspects of both the source language and the target language.Â Keywords: translation, non-equivalence translation at word level, translation strategies,Â Â Â Â Â Â Â Â Â tale

Front Office Department Service Quality during the Covid-19 Period Ni Made Ayu Safitri; I Nyoman Rajin Aryana; Ida Ayu Elistyawati; Made Sudiarta; Ni Luh Eka Armoni
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: This study was to determine the service quality of the front office department and the efforts of the front office department in Canggu Dream Village, Bali, Indonesia, to maintain and improve the quality of the services given. Research methods: This study used descriptive statistical analysis techniques with 90 samples of guest reviews selected using purposive sampling method. The source of data is guest reviews for one year from January 2020 to December 2020 on online travel agents. Results and discussion: There were comparisons of positive reviews with a total of 94% while negative reviews are only 6%. Each variable gets a different percentage, the empathy variable gets a percentage of 50% and becomes the most dominant variable in positive reviews. Implication: All the variables have a higher percentage of positive reviews than negative reviews. Keywords: quality of service, guest complaints, front office department.

Marketing Communication Model to Enhance Hotel Brand Image Anak Agung Ngurah Wira Kusuma; I Nyoman Rajin Aryana; Budi Susanto; Made Sudiarta
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: The purpose of this study was to determine the position of the marketing communication model implemented to improve the brand image of The Kayon Jungle Resort, Bali, Indonesia, and to determine the alternative marketing communication model that should be applied by the Sales and Marketing Department in improving the brand image of the hotel. Research methods: The analytical technique used is the mixed method design of Sequential Exploratory; Internal Factor Summary Matrix (IFAS), External Factor Analysis Summary Matrix (EFAS), Internal-External Matrix (IE), SWOT Analysis, and Quantitative Strategic Planning Matrix (QSPM). Results and discussion: The results of the IFAS matrix analysis show that the main strengths are reviews and comments left by guests on the internet, as well as having a distinctive and unique room, restaurant, swimming pool, yoga pavilion, and gym, while the main weaknesses are a lack of variety and intensity of sales promotion activity. According to the results of the EFAS matrix analysis, the main opportunity is the Policy to maintain guest privacy, safety, and comfort by The Kayon Jungle Resort management, while the main threat is the Intensity of beneficially campaign. Implication: The Kayon Jungle Resort is in the Growth Strategy (Cell I) position according to the results of the IE matrix analysis. The SWOT analysis results in nine alternative marketing communication strategies, three of which are prioritized and calculated by the QSPM matrix with a total TAS of 303.72, 298.05, and 287.31. Keywords: marketing communication, alternative strategy, brand image.

Co-Authors Anak Agung Ngurah Wira Kusuma Anak Agung Putu Parwati Budi Susanto Cokorda Istri Sri Widhari Gede Ginaya I Gusti Agung Mas Komala Sari I Gusti Agung Mas Krisna Komala Sari I Kadek Petit Arsenal I Ketut Suarta I Putu Astawa I Putu Budiarta I Putu Yana Arya Kusuma I Wayan Ary Sugiatha Ida Ayu Elistyawati Luh Linna Sagitarini Made Sudiarta Nanda Pebri Prasetia Ni Kadek Risna Noviandari Ni Luh Eka Armoni Ni Luh Yuni Widyasari Ni Made Ayu Safitri Ni Made Ernawati Ni Made Novi Cipta Dewi Ni Made Rian Juniari Putri Ni Nyoman Sri Astuti Ni Nyoman Triyuni Ni Putu Somawati Ni Wayan Rismayanti Raden Roro Rieta Anggraheni

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