Article Per Year (5 Year)
p-Index From 2019 - 2024
1.768
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis J-MAS (Jurnal Manajemen dan Sains) Jurnal Administrasi dan Manajemen Jurnal Manajerial Revitalisasi : Jurnal Ilmu Manajemen Jurnal Inovasi Ekonomi EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Erilia Kesumahati
Departemen Farmasi, FMIPA - UI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Inovasi Ekonomi

 1 
Exploring determinants of purchase intent for chinese steel and iron goods in Batam Kesumahati, Erilia; Fernado, Fernado
Jurnal Inovasi Ekonomi Vol. 9 No. 01 (2024): April
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v9i01.23470

Abstract

This study aims to investigate the underlying reasons behind the heightened purchase inclination towards imported Chinese steel and iron products within Batam City. Given that iron and steel products emerged as one of the most extensively imported categories in 2020, they serve as the primary focus of this research. Data collection was conducted through Google Forms, completed by 211 building shop owners or managers. Analysis was carried out utilizing SPSS version 26.0.0, encompassing data quality assessment, classical assumption testing, and multiple linear analysis. The findings reveal that subjective norms and perceived behavioral control significantly and positively influence the purchase intention of Chinese steel and iron products.
Co-Authors Dewi Ratnasari Fauzi, Erika Gustian Fernado, Fernado Jecki, Jecki Julianto, Tri Lim, Desmond Marninda, Caroline Ohanna, Nida Syaharni, Dian Sabrina Syukriansyah, Azizul Wan Lelly H Yahdiana Harahap