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Nibras Anny Khabibah
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Global Financial Accounting Journal

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Analisis Penerapan Generic Strategies pada Perusahaan (Studi Kasus pada PT Madubaru) Kartika Pradana Suryatimur; Nibras Anny Khabibah; Axel Giovanni
Global Financial Accounting Journal Vol 4 No 2 (2020)
Publisher : Faculty of Economics, Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/gfa.v4i2.1252

Abstract

This study aims to analyze the implementation of generic strategies implemented by the company. The strategy adopted by the company affects the company's position in competition. The research method used is descriptive qualitative case studies. This study uses investment data from PT Madubaru during 2008 - 2017. The data used are primary and secondary data. Primary data includes the results of interviews, and secondary data includes audited company financial reports. The results of this study indicate that companies cannot reduce production costs by simply improving technology to gain a competitive advantage through cost leadership. The company's failure to reduce production costs was due to the lack of availability of easy and cheap raw materials. Achieve a competitive advantage through cost leadership must meet the requirements, namely; minimizing costs, cheap raw materials, and utilizing appropriate technology.
Co-Authors Agustina Prativi Nugraheni Anggun Prihati Atikah Laili Mukrimatin Axel Giovanni Choirunisa Romadhoni Dhanes Noor Viana Efa Suryaningsih eka kurniawati ernikawati ernikawati Faqiatul Mariya Waharini Febriyanti Rizqi Wulandari Griselda Enika Noora Rosalyni Hera Purwaningsih Intan Nurmaya Jihad Lukis Panjawa Jihad Lukis Panjawa Josin Sitinjak Lilis Lestyaningrum MILENI WAHYU NISA OKTAVIA Mileni Wahyu Nisa Oktavia Mukrimatin, Atikah Laili Nugraheni, Agustina Prativi Nuwun Priyono Octisari, Sully Kemala Regita Nur Susanti Reza Hening Wijaya Risma Usriyati Risma Wira Bharata Risma Wira Bharata Roy Marthen Moonti Rr Retno Sugiharti Siti Afidatul Khotijah Suci Nasehati Sunaningsih Suryatimur, Kartika Pradana Utpala Rani Utpala Rani Yustirania Septiani