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Journal : Muria Jurnal Layanan Masyarakat

Optimasi Online Marketing Menggunakan Dynamic e-Commerce pada CV Noor Mandiri Rotan Putri Kurnia Handayani; Noor Latifah; Syafiul Muzid
Muria Jurnal Layanan Masyarakat Vol 3, No 1 (2021): Maret 2021
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.046 KB) | DOI: 10.24176/mjlm.v3i1.4940

Abstract

Online Marketing is a marketing system that uses internet media as a vehicle for marketing products. One type of marketing through the internet is buying and selling marketing, known as e-commerce. Dynamic e-commerce technique is a technique used in e-commerce websites that utilizes business intelligence in managing consumer spending patterns. The type of website used by CV Noor Mandiri Rattan so far is the introduction of marketing type, where the website only contains a business profile and several product catalogs owned so that the CV Noor Mandiri Rattan can be said to lag behind technological updates or use internet marketing techniques that are lagging behind. Seeing this, the Muria Kudus University service team helped in optimizing online marketing that has been owned by CV Noor Mandiri Rotan using dynamic e-commerce so that it can serve sales transactions and expand market share and increase company revenue.
Perluasan Pangsa Pasar dan Peningkatan Pendapatan Mina Collection kudus Melalui Online Marketing Noor Latifah; Putri Kurnia Handayani; Syafiul Muzid
Muria Jurnal Layanan Masyarakat Vol 1, No 2 (2019): September 2019
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (650.448 KB) | DOI: 10.24176/mjlm.v1i2.3755

Abstract

Online Marketing is a marketing system that uses internet media as a vehicle for product marketing, a company or an effort to offer new products or to gather information from customers about the results of the products produced requires various forms of marketing. One of them can be by utilizing online marketing for media promotion and marketing of products produced effectively and efficiently. Mina Collection Kudus is a UKM engaged in the field of convection that produces products in the form of fashion. During this time in the promotion and marketing of the resulting product is still done manually only by way of going in and out of the market to offer products and depositing goods as requested. So that the promotion and marketing carried out only in certain areas alone can not reach a wider and broader area coverage, the lack of breadth of the scope of the promotion and marketing carried out causes the income obtained is also less than the maximum. The Muria Kudus University dedication team helps in developing the Online Marketing System at the Holy Mina Collection so that it can expand its Market Share and increase revenue effectively and efficiently.