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All Journal Optimum : Jurnal Ekonomi dan Pembangunan KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal
Vina Meliana
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : KALBISIANA Jurnal Sains, Bisnis dan Teknologi

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Pengaruh Product Quality dan Online Brand Community Terhadap Brand Attitude Sepatu Compass Nabila Elyana Putri; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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This study aims to determine the effect of product quality, and online brand community on brand attitude for compass shoes located in DKI Jakarta. This type of research used in this study is to use quantitative methods. In this study, researchers used quantitative data from the results of distributing questionnaires directly to respondents or through Google forms. The sample of this study was 150 respondents who were respondents who knew the brand of compass shoes, had bought a compass shoe for the first time in 2020 and knew the compass brand from the online compass community, @ temancompass.co on Instagram. The results of observations were analyzed with data analysis techniques used are multiple regression and it can be concluded that product quality has a influence on brand attitude, online brand community has a influence on brand attitude, and the product quality and online brand community together influence the brand attitude.
Pengaruh Brand Credibility dan Brand Attitude Terhadap Minat Beli Laptop Huawei Verdy Setiady; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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The purpose of this research to understand the effect of brand credibility and brand attitude towards the buying interest of Huawei laptop. The data on this research is using purposive sampling method with the criteria that knows about Huawei laptop and at least 17 years old. The result of this hipotesis test shows that brand credibility variable has effect to buying interest with significant score of 0,028 < 0,050, brand attitude variable has effect to buying interest with significant score of 0,00 < 0,050, and also the brand credibility and brand attitude variable simultaneously effect the buying decision with fscore > ftabel with 124,209> 2,682.
Pengaruh Kualitas Produk dan Relationship Marketing Terhadap Kepuasan Konsumen Ngemil Banana Chips Miftahul Jannah; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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The purpose of this research to understand the effect of quality product and relationship marketing towards customer satisfaction Ngemil Banana Chips. The data on this research is using quantitative metods with saturated sampling with the criteria that consumed product and as reseller Ngemil Banana Chips. A sample this research is 60 respondents. Multiple regression analysis and hypothesis test which is done by using SPSS 25 is applied as the data technique. The result of this research show that the quality product has effect customer satisfaction with significant score of 0.001 < 0.05, relationship marketing has effect customer satisfaction with significant score of 0.027 < 0.05, and also quality product and relationship marketing simultaneously effect the customer satisfaction with fscore >ftable or 38.514 > 3.16.
Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian Mobil Toyota Yaris Dendy Irawan; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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The purpose of this research is to explain the influence of product quality and lifestyle towards purchase decision of Toyota Yaris in partial and simultaneous. This research using quantitative approach. Where the amount of samples taken are 185 people using purposive sampling technique. The measurement used in the form of a questionnaire distributed through Google form. The analyzing technique is using validity test, reliability test, classic assumption test, and hypothesis test. The result of this research has shown us that: according to the partial result on product quality, that variable have significant influence to purchase decision with Tvalue (7,384) > Ttable (0,298), and according to the partial result, even when the lifestyle varibale does not have significant influence to purchase decision with Tvalue (0,255) > Ttable (0,799), and according to the simultaneous test result on product quality and lifestyle have together influence on purchase intention with Fvalue (13,314)
Pengaruh Keunikan dan Bauran Pemasaran Jasa terhadap Kepuasan Konsumen Boogie Doogie Cafe Julio Intan Thomas; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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This study aims to determine the effect of the uniqueness and marketing mix of services on Boogie Doogie Cafe consumer satisfaction. There are two variables in this study, namely the uniqueness of the product and the service marketing mix. Researchers used quantitative methods and the samples used in this study amounted to 100 respondents who are customers of Boogie Dogie Cafe. The technique used in this study is purposive sampling which is part of non-probability sampling. The research data analyzed using SPSS 23 shows that the uniqueness and marketing mix of service variables influence the Boogie Doogie café consumer satisfaction.
Pengaruh Brand Awareness dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Foodpedia Pasar Baru Jakarta Pusat Rudy Pieter; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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This study was conducted to analyze whether self-efficacy motivation and risk tolerance affect students' desire to become entrepreneurs. The research population is students of the Faculty of Business from universities in DKI Jakarta and the sample obtained is 125 respondents. The sampling technique used in this research is accidental sampling. The analytical method used is multiple linear regression. The research data were analyzed using Eviews 9. The results showed that self-efficacy and risk tolerance had a positive influence on entrepreneurial motivation for students at the Faculty of Business in Jakarta
Pengaruh Kualitas Layanan dan Store AtmosphereTerhadap Brand Preference Bangi Kopitiam Kelapa Gading Jepri Antoni; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Indonesia according to data from the National Development Planning Agency in 2018 was 265 million people. Coffee is a major tropical commodity traded worldwide.. This study aims to determine the effect of service quality and store atmosphere on Bangi Kopitiam Kelapa Gading brand preference. This type of research uses a quantitative method that is processed using SPSS version 20. Data collection in this study uses a non-probability sampling method with questionnaires as a tool for data collection. This study used 135 respondents with the criteria of knowing and consuming Bangi Koptiam Kelapa Gading. The results of the hypothesis test show that the service quality variable has a significant effect on brand preference with a significant value of 0.00 < 0.05, the store atmosphere variable affects brand preference with a significant value of 0.00 < 0.05, as well as the service quality and store atmosphere variables significantly. together have an effect on buying interest with a value of fcount > ftable or 50.725 > 3.06. According to the results of the study, the company should maintain the quality of existing services, design a more attractive store atmosphere so that consumers feel comfortable and develop coffee product variants to increase the company's brand preference so that consumers do not doubt the taste of coffee.
Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian di Kedai Kopi Tjan Harapan Indah Bekasi Nikolas Isnawan; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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This study to determine the effect of the marketing mix purchasing decisions at Tjan Harapan Indah Coffee Shop Bekasi. The type of research used in this research is to use quantitative methods. In this research, sampling technique is purposive. The target sample in this study was 235 respondents who had come and saw the promotion of Tjan’s Coffee Shop on Instagram. The technique used in this research is purposive sampling which is part of non-probability sampling. The research data analyzed using SPSS 25 shows that the results on the marketing mix variable have a significant effect purchasing decisions.
Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Cold Presed Juice Merek Rejuve Ratnasari; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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This study aims to determine the effect of brand image and price on purchasing decision of Re.juve brand cold presed juice. This study uses quantitative method with purposive sampling data collection techniques, respondents in this study there are 155 respondents with a population of people who know the products of Re.juve. The results of this study that brand image affects purchasing decisions, price determines purchasing decisions, brand image and price together influence purchasing decisions.
Pengaruh Brand Awareness, Kualitas Produk dan Harga Terhadap Keputusan Pembelian MCCafe Cindy Andriani; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The purpose of this study to understand the effect of brand awareness, product quality and price towards the purchase decision of McCafe coffee.This study uses a quantitative approach. Data was collected by distributing questionnaires using a Likert scale to measure each statement. Samples were taken as many as 160 respondents using non- probability sampling method with the kriteria that knows then consume McCafe coffee and this research uses validity test, reliability test, classic assumption test, multiple linear regression and hypothesis test with the help of SPSS 20 program. The result of this hipotesis test shows that brand awareness has effect to purchase decision, product quality has effect to purchasing decision, price has effect to purchase decision, and also simultaneously brand awareness, product quality and price on purchase decision at McCafe.
Co-Authors Charles Aditya Sunaryo Cindy Andriani Darma Guna Dendy Irawan Diyan Lestari Indira Devanny Jepri Antoni Julianita Lestari Julio Intan Thomas Miftahul Jannah Nabila Elyana Putri Nandinani Siti Tertia Nikolas Isnawan Ratnasari Raulia Bunga Afifah Rudy Pieter Verdy Setiady