Article Per Year (5 Year)
p-Index From 2019 - 2024
2.068
P-Index
This Author published in this journals
All Journal Optimum : Jurnal Ekonomi dan Pembangunan KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal
Vina Meliana
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Pengaruh Brand Awareness dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Foodpedia Pasar Baru Jakarta Pusat Rudy Pieter; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to analyze whether self-efficacy motivation and risk tolerance affect students' desire to become entrepreneurs. The research population is students of the Faculty of Business from universities in DKI Jakarta and the sample obtained is 125 respondents. The sampling technique used in this research is accidental sampling. The analytical method used is multiple linear regression. The research data were analyzed using Eviews 9. The results showed that self-efficacy and risk tolerance had a positive influence on entrepreneurial motivation for students at the Faculty of Business in Jakarta
Pengaruh Kualitas Layanan dan Store AtmosphereTerhadap Brand Preference Bangi Kopitiam Kelapa Gading Jepri Antoni; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia according to data from the National Development Planning Agency in 2018 was 265 million people. Coffee is a major tropical commodity traded worldwide.. This study aims to determine the effect of service quality and store atmosphere on Bangi Kopitiam Kelapa Gading brand preference. This type of research uses a quantitative method that is processed using SPSS version 20. Data collection in this study uses a non-probability sampling method with questionnaires as a tool for data collection. This study used 135 respondents with the criteria of knowing and consuming Bangi Koptiam Kelapa Gading. The results of the hypothesis test show that the service quality variable has a significant effect on brand preference with a significant value of 0.00 < 0.05, the store atmosphere variable affects brand preference with a significant value of 0.00 < 0.05, as well as the service quality and store atmosphere variables significantly. together have an effect on buying interest with a value of fcount > ftable or 50.725 > 3.06. According to the results of the study, the company should maintain the quality of existing services, design a more attractive store atmosphere so that consumers feel comfortable and develop coffee product variants to increase the company's brand preference so that consumers do not doubt the taste of coffee.
Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian di Kedai Kopi Tjan Harapan Indah Bekasi Nikolas Isnawan; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study to determine the effect of the marketing mix purchasing decisions at Tjan Harapan Indah Coffee Shop Bekasi. The type of research used in this research is to use quantitative methods. In this research, sampling technique is purposive. The target sample in this study was 235 respondents who had come and saw the promotion of Tjan’s Coffee Shop on Instagram. The technique used in this research is purposive sampling which is part of non-probability sampling. The research data analyzed using SPSS 25 shows that the results on the marketing mix variable have a significant effect purchasing decisions.
Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Cold Presed Juice Merek Rejuve Ratnasari; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of brand image and price on purchasing decision of Re.juve brand cold presed juice. This study uses quantitative method with purposive sampling data collection techniques, respondents in this study there are 155 respondents with a population of people who know the products of Re.juve. The results of this study that brand image affects purchasing decisions, price determines purchasing decisions, brand image and price together influence purchasing decisions.
Pengaruh Brand Awareness, Kualitas Produk dan Harga Terhadap Keputusan Pembelian MCCafe Cindy Andriani; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study to understand the effect of brand awareness, product quality and price towards the purchase decision of McCafe coffee.This study uses a quantitative approach. Data was collected by distributing questionnaires using a Likert scale to measure each statement. Samples were taken as many as 160 respondents using non- probability sampling method with the kriteria that knows then consume McCafe coffee and this research uses validity test, reliability test, classic assumption test, multiple linear regression and hypothesis test with the help of SPSS 20 program. The result of this hipotesis test shows that brand awareness has effect to purchase decision, product quality has effect to purchasing decision, price has effect to purchase decision, and also simultaneously brand awareness, product quality and price on purchase decision at McCafe.
Pengaruh Kualitas Pelayanan dan Promosi Terhadap Kepuasan Konsumen Pengguna Layanan Grabbike di Kota Harapan Indah Bekasi Charles Aditya Sunaryo; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of service quality on customer satisfaction, the effect of promotion on customer satisfaction and the simultaneous influence of service quality and promotion on customer satisfaction of GrabBike service users in the city of Harapan Indah Bekasi. This research method is quantitative and the data collection process is done by giving a questionnaire. The population in this study are people who live in the city of Harapan Indah Bekasi. The sample was determined by purposive sampling technique and the research sample was 135 respondents. The analysis in the study was carried out using multiple regression techniques with the help of the SPSS version 25 program. The results of the study concluded that service quality variables had an effect on customer satisfaction, promotion variables had an effect on customer satisfaction and simultaneously service quality variables and promotion variables had an effect on customer satisfaction by 62.4 % and the remaining 37.6% is influenced by other variables not found in the study.
Co-Authors Charles Aditya Sunaryo Cindy Andriani Darma Guna Dendy Irawan Diyan Lestari Indira Devanny Jepri Antoni Julianita Lestari Julio Intan Thomas Miftahul Jannah Nabila Elyana Putri Nandinani Siti Tertia Nikolas Isnawan Ratnasari Raulia Bunga Afifah Rudy Pieter Verdy Setiady