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All Journal Optimum : Jurnal Ekonomi dan Pembangunan KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal
Vina Meliana
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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KEPUTUSAN INVESTASI DITINJAU DARI KETIDAKPASTIAN POLITIK, SIKLUS BISNIS, GROWTH OPPORTUNITIES DAN LEVERAGE Diyan Lestari; Vina Meliana
Optimum: Jurnal Ekonomi dan Pembangunan Vol 8, No 2 (2018)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.642 KB) | DOI: 10.12928/optimum.v8i2.11155

Abstract

Keputusan investasi, merupakan salah satu keputusan penting dalam sebuah perusahaan, karena akan berdampak terhadap keberlangsungan perusahaan secara jangka panjang dan tentunya melibatkan jumlah pendanaan yang besar. Dinamika politik dan menculnya berbagai isu politik akan memberikan sinyal tertentu bagi para investor. Selain itu, kebijakan yang ditetapkan oleh pemerintah juga dapat membantu maupun mempersulit pengambilan keputusan ditambah dengan kondisi ekonomi yang tidak menentu dan kondisi internal perusahaan akan membuat perusahaan harus berhati-hati dalam mengambil keputusan. Penelitian ini bertujuan untuk menganalisa apakah ketidakpastian yang dicerminkan oleh peristiwa penting dalam kegiatan politik, dan variabel-variabel ekonomi makro (siklus bisnis) dan juga karakteristik pada internal perusahaan akan memainkan peranan penting untuk memformulasikan kesiapan perusahaan dalam melakukan investasi, khususnya pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia dari tahun 2009 sampai dengan 2015. Untuk menganalisa pengaruh pada keputusan investasi, penelitian ini menggunakan regresi linear berganda dengan data panel. Hasil penelitian ini menunjukkan bahwa growth opportunities memiliki pengaruh yang positif dan signifikan secara statistik, sedangkan ketidakpastian  selama periode pemilihan umum berpengaruh negatif dan signifikan secara statistik.
Pengaruh Product Quality dan Online Brand Community Terhadap Brand Attitude Sepatu Compass Nabila Elyana Putri; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This study aims to determine the effect of product quality, and online brand community on brand attitude for compass shoes located in DKI Jakarta. This type of research used in this study is to use quantitative methods. In this study, researchers used quantitative data from the results of distributing questionnaires directly to respondents or through Google forms. The sample of this study was 150 respondents who were respondents who knew the brand of compass shoes, had bought a compass shoe for the first time in 2020 and knew the compass brand from the online compass community, @ temancompass.co on Instagram. The results of observations were analyzed with data analysis techniques used are multiple regression and it can be concluded that product quality has a influence on brand attitude, online brand community has a influence on brand attitude, and the product quality and online brand community together influence the brand attitude.
Pengaruh Brand Credibility dan Brand Attitude Terhadap Minat Beli Laptop Huawei Verdy Setiady; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The purpose of this research to understand the effect of brand credibility and brand attitude towards the buying interest of Huawei laptop. The data on this research is using purposive sampling method with the criteria that knows about Huawei laptop and at least 17 years old. The result of this hipotesis test shows that brand credibility variable has effect to buying interest with significant score of 0,028 < 0,050, brand attitude variable has effect to buying interest with significant score of 0,00 < 0,050, and also the brand credibility and brand attitude variable simultaneously effect the buying decision with fscore > ftabel with 124,209> 2,682.
Pengaruh Kualitas Produk dan Relationship Marketing Terhadap Kepuasan Konsumen Ngemil Banana Chips Miftahul Jannah; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The purpose of this research to understand the effect of quality product and relationship marketing towards customer satisfaction Ngemil Banana Chips. The data on this research is using quantitative metods with saturated sampling with the criteria that consumed product and as reseller Ngemil Banana Chips. A sample this research is 60 respondents. Multiple regression analysis and hypothesis test which is done by using SPSS 25 is applied as the data technique. The result of this research show that the quality product has effect customer satisfaction with significant score of 0.001 < 0.05, relationship marketing has effect customer satisfaction with significant score of 0.027 < 0.05, and also quality product and relationship marketing simultaneously effect the customer satisfaction with fscore >ftable or 38.514 > 3.16.
Pengaruh Kualitas Produk dan Relationship Marketing Terhadap Kepuasan Konsumen Miftahul Jannah; Vina Meliana
STREAMING Vol. 1 No. 1 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

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Abstract

The purpose of this research to understand the effect of quality product and relationship marketing towards customer satisfaction Ngemil Banana Chips. The data on this research is using quantitative metods with saturated sampling with the criteria that consumed product and as reseller Ngemil Banana Chips. A sample this research is 60 respondents. Multiple regression analysis and hypothesis test which is done by using SPSS 25 is applied as the data technique. The result of this research show that the quality product has effect customer satisfaction with significant score of 0.001 < 0.05, relationship marketing has effect customer satisfaction with significant score of 0.027 < 0.05, and also quality product and relationship marketing simultaneously effect the customer satisfaction with fscore >ftable or 38.514 > 3.16.
Pengaruh Kualitas Produk, Content Marketing, Customer Engagement, dan Harga terhadap Keputusan Pembelian UMKM Zisallection Nandinani Siti Tertia; Indira Devanny; Raulia Bunga Afifah; Vina Meliana
STREAMING Vol. 1 No. 2 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

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Abstract

This study aims to determine the effect of product quality, content marketing, customer engagement and price on purchasing decisions of MSMEs Zisallection in Jabodetabek. This study uses quantitative methods and nonprobability sampling technique with purposive sampling method. The sample used 230 female respondents who had bought and followed Zisallection on Instagram. The analyzing technique of this research includes validity test, reliability test, classical assumption test, and hypothesis testing. The results showed that product quality has an effect on purchasing decisions, content marketing has an effect on purchasing decisions, customer engagement has an effect on purchasing decisions, and price has an effect on purchasing decisions. Product quality, content marketing, customer engagement, and price simultaneously effect on purchasing decisions.
Pengaruh Promosi Dan User Experience Terhadap Kepuasaan Yang Berdampak Pada Loyalitas Supplier Pada Situs E-Commerce Tokodistributor Darma Guna; Vina Meliana
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

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Abstract

This study aims to determine the effect of promotion and user experience (ux) on satisfaction which has an impact on supplier loyalty on distributor store e-commerce sites. This study uses a quantitative research method with a purposive sampling technique in collecting questionnaire data, the researcher uses a sample of suppliers who are actively selling on e-commerce sites which 130 users of distributor shops. The results of this study indicate that promotion has an effect on satisfaction user experience has no effect on satisfaction. and there is no effect of satisfaction on loyalty. Promotion and user experience were found to have a joint effect on satisfaction.
Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian Mobil Toyota Yaris Dendy Irawan; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The purpose of this research is to explain the influence of product quality and lifestyle towards purchase decision of Toyota Yaris in partial and simultaneous. This research using quantitative approach. Where the amount of samples taken are 185 people using purposive sampling technique. The measurement used in the form of a questionnaire distributed through Google form. The analyzing technique is using validity test, reliability test, classic assumption test, and hypothesis test. The result of this research has shown us that: according to the partial result on product quality, that variable have significant influence to purchase decision with Tvalue (7,384) > Ttable (0,298), and according to the partial result, even when the lifestyle varibale does not have significant influence to purchase decision with Tvalue (0,255) > Ttable (0,799), and according to the simultaneous test result on product quality and lifestyle have together influence on purchase intention with Fvalue (13,314)
Pengaruh Rebranding dan Bauran Pemasaran Terhadap Kepuasan yang Berdampak pada Loyalitas Konsumen Mako Julianita Lestari; Vina Meliana
STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL
Publisher : Research and Community Service UNIVERSITAS KALBIS

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Abstract

This study aims to determine the effect of rebranding and marketing mix on satisfaction which has an impact on Mako Cake and bakery consumer loyalty. This research uses nonprobability with purposive sampling technique and survey method with quantitative approach. The sample in this study were consumers who knew Mako Cake and bakery or who had bought Mako Cake and bakery products in Jabodetabek with a minimum age of 17 years and had a total of 170 samples. The results of this study indicate that rebranding affects satisfaction, marketing mix affects satisfaction, satisfaction affects consumer loyalty, rebranding and marketing mix together affect satisfaction.
Pengaruh Keunikan dan Bauran Pemasaran Jasa terhadap Kepuasan Konsumen Boogie Doogie Cafe Julio Intan Thomas; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This study aims to determine the effect of the uniqueness and marketing mix of services on Boogie Doogie Cafe consumer satisfaction. There are two variables in this study, namely the uniqueness of the product and the service marketing mix. Researchers used quantitative methods and the samples used in this study amounted to 100 respondents who are customers of Boogie Dogie Cafe. The technique used in this study is purposive sampling which is part of non-probability sampling. The research data analyzed using SPSS 23 shows that the uniqueness and marketing mix of service variables influence the Boogie Doogie café consumer satisfaction.
Co-Authors Charles Aditya Sunaryo Cindy Andriani Darma Guna Dendy Irawan Diyan Lestari Indira Devanny Jepri Antoni Julianita Lestari Julio Intan Thomas Miftahul Jannah Nabila Elyana Putri Nandinani Siti Tertia Nikolas Isnawan Ratnasari Raulia Bunga Afifah Rudy Pieter Verdy Setiady