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All Journal Corak : Jurnal Seni Kriya INFOKUM
Hafiza Aprilia
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Arts Humanities Computer Science & IT

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PENGEMBANGAN MOTIF BATIK KANAKA UNTUK SERAGAM PPI ISHIKAWA JEPANG Hafiza Aprilia; Morinta Rosandini
Corak : Jurnal Seni Kriya Vol 10, No 1 (2021): MEI 2021
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/corak.v10i1.4192

Abstract

PPI Ishikawa, Japan has a jacket uniform, but this uniform doesn’t have a strong Indonesian visual identity yet in it. The Kanaka Batik which was the winner in the batik design contest held by PPI Ishikawa, Japan to be made a uniform hasn’t been realized due to the difficulty of producing the batik. Therefore the purpose of this design is to design the PPI Ishikawa, Japanese uniform by applying the Kanaka Batik motif that has been developed by applying the digital printing and embroidery techniques. The stage of the design method is in the form of problem analysis and problem solving strategies. Then the result of this are three designs of developing Kanaka Batik motifs on a fabric measuring 90 x 100 cm and one sketch of a uniform design of a jacket with the development of Kanaka Batik motifs in it. Through this paper it’s hoped that it can add references for the readersPPI Ishikawa Jepang memiliki seragam berupa jaket, namun seragam ini belum memiliki identitas visual Indonesia yang kuat di dalamnya. Adapun Batik Kanaka yang menjadi pemenang dalam sayembara desain batik yang diadakan oleh PPI Ishikawa Jepang untuk dijadikan seragam belum direalisasikan karena kesulitan memproduksi batik tersebut. Maka dari itu tujuan perancangan ini ialah untuk merancang seragam PPI Ishikawa Jepang dengan mengaplikasikan motif Batik Kanaka yang telah dikembangkan dengan penerapan teknik digital printing dan bordir. Tahapan metode perancangan ini berupa analisis permasalahan dan strategi pemecahan masalah. Kemudian hasilnya adalah tiga desain pengembangan motif Batik Kanaka pada kain berukuran 90 x 100 cm dan satu sketsa desain seragam jaket dengan pengembangan motif Batik Kanaka di dalamnya. Melalui karya tulis ini diharapkan dapat menambah referensi bagi para pembaca.
MARKETING COMMUNICATION PROGRAM DESIGN OF MAILO.LTD USING BENCHMARKING AND ANALYTICAL HIERARCHY PROCESS Hafiza Aprilia; Agus Achmad Suhendra; Sari Wulandari
INFOKUM Vol. 9 No. 2, June (2021): Data Mining, Image Processing and artificial intelligence
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.389 KB)

Abstract

Mailo.ltd is one of the businesses engaged in the fashion sector that sells its main products like T-shirts and sweaters in Palembang City. Mailo.ltd sells its products offline and online. However, there are still sales gaps every month and the target is less than stable. The target of Mailo.ltd sales is unstable due to low awareness from the public because Mailo.ltd implement 6 out of 8 marketing communication mix that can still be optimized. Therefore, a research was conducted using the benchmarking method to identify mixed marketing communication gaps and the analytical hierarchy process (AHP) as a tool in finding best practices as a reference in benchmarking recommendations for improvement in mixed marketing communication. The priority order of marketing communication recommendations that need to be implemented by Mailo.ltd includes the use of google ads, maximizing website quality through optimizing the SEO value and bounce rate, posting frequency on Instagram, using e-mail blasts, SMS advertising, adding official resellers, conducting campaigns. social and humanitarian donations, organize our own events, hold giveaways, and use point of purchase in stores
Co-Authors Agus Achmad Suhendra Morinta Rosandini Sari Wulandari