Ramdhani Bayu Putra
Universitas Putra Indonesia YPTK Padang

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THE EFFECT OF EXPERIMENTAL MARKETING ON REVISIT INTENTION TOURISTS IN MANDEH ISLAND TOURISMN OBJECT, PESISIR SELATAN REGENCY Vicky Brama Kumbara; M Afuan; Ramdhani Bayu Putra
Jurnal Ipteks Terapan Vol 14, No 2 (2020): JIT
Publisher : LLDIKTI Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22216/jit.2020.v14i2.5368

Abstract

The aims of this study is to analyze the influence of sense, feel, think and act on the interest of tourists visiting Mandeh Island tourism object in Pesisir Selatan Regency. This research is a type of causative research. The population in this study is the tourist in Mandeh Island tourism object. Purposive sampling was used to take a sample, there are 100 people chosen as a sample by using the William G. Cochran formula. The data analysis technique used is multiple regression analysis using the SPSS program. The results of the study based on multiple regression analysis showed that the variables of sense, feel, think and act had a significant effect on the interest of tourists visiting Mandeh Island tourism object.
Pengaruh Budaya Organisasi dan Kepemimpinan Terhadap Kinerja Karyawan dengan Komitmen Organisasi Sebagai Variabel Intervening pada Kantor KUD Sinar Makmur Anisa Oktana Bela; Yosi Yulia; Ramdhani Bayu Putra; Hasmaynelis Fitri
Journal of Law and Economics Vol. 1 No. 1 (2022): MAY 2022
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jle.v1i1.13

Abstract

This study aims to determine how big the influence of organizational culture and leadership on employee performance with organizational commitment as an intervening variable at the KUD Sinar Makmur Dharmasraya Office. The research variables are Organizational Culture (X1), Leadership (X2), Employee Performance (Y), and Organizational Commitment (Z). The method of collecting data is through surveys and distributing questionnaires to employees as respondents. The analytical method used is the test of the outer model and the inner model using the SmartPLS 3.0 data processing tool. The results show (a) Organizational Culture has a positive and significant effect on Organizational Commitment of 7.771 with a significant level (0.000 <0.05) (b) Leadership has a positive and insignificant effect on Organizational Commitment of 1.672 with a significant level (0.067>0.05) (c) Organizational Culture has a positive and significant effect on Employee Performance of 2,321 with a significant level (0.027 <0.05) (d) Leadership has a positive and significant effect on Employee Performance, of 12,993 with a significant level (0.000 <0.05) (e) Organizational Commitment has a positive effect and not significant to Employee Performance of 2,095 with a significant level (0.049 <0.05) (f) Organizational Culture has a positive and insignificant effect on Employee Performance through Organizational Commitment of 1.883 with a significant level (0.070> 0.05) (g) Leadership positive and insignificant effect on Employee Performance Through Organizational Commitment r 1.486 with a significant level (0.162>0.05). Based on the results of this study, it is expected that KUD Sinar Makmur Dharmasraya employees can improve their performance by improving leadership, and increasing organizational commitment.