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TINJAUAN PENELITIAN EKSPERIMEN PADA ELABORATION LIKELIHOOD MODEL Sari Hepy Maharani
INTEKNA informasi teknik dan niaga Vol 12 No 2 (2012)
Publisher : P3M Politeknik Negeri Banjarmasin

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Abstract

Elaboration Likelihood Model (ELM) merupakan model yang menjelaskan proses bagai-mana suatu iklan mempersuasi penontonnya. Banyak riset eksperimen telah dilakukan untuk memberikan bukti empiris bagaimana Elaboration Likelihood Model memberikan kontribusi dalam menjelaskan proses persuasi suatu iklan terhadap konsumennya. Riset eksperimen dipilih karena metode ini merupakan metode yang paling tepat untuk menun-jukkan bagaimana model tersebut bekerja melalui manipulasi terhadap situasi dan iklan yang dilakukan pada objek eksperimen. Sayangnya, tidak sedikit peneliti  yang melaku-kan riset eksperimen pada Elaboration Likelihood Model mengalami kegagalan. Melalui tulisan ini, penulis akan menunjukkan kendala-kendala apa saja yang mungkin dihadapi peneliti dalam melaksanakan suatu penelitian eksperimen ELM.
ADAPTASI TEORI MARKETING DALAM DUNIA POLITIK Said Muhammad; Sari Hepy Maharani
INTEKNA informasi teknik dan niaga Vol 12 No 2 (2012)
Publisher : P3M Politeknik Negeri Banjarmasin

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Abstract

Aplikasi ilmu marketing dalam dunia politik telah banyak dikenal dan digunakan oleh para praktisi politik. Ilmu lebih banyak dikenal sebagai marketing politik ini juga telah banyak dikaji oleh para peneliti. Teori marketing apa saja yang dapat bermanfaat dalam dunia politik akan dibahas secara singkat oleh penulis sehingga mampu memberikan wawasan baru bagi praktisi politik untuk menentukan strategi kampanye yang tepat dan efektif.
Dampak Pemasaran Di Masa Pandemi Covid-19 Terhadap Kinerja Usaha Mikro Kecil Dan Menengah (Umkm) Di Kota Banjarbaru sari hepy maharani; Agus Pebrianto; Rohayati
INTEKNA informasi teknik dan niaga Vol 21 No 1 (2021): Jurnal INTEKNA, Volume 21, No. 1, Mei 2021: 1 - 53
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/intekna.v21i1.1003

Abstract

This study aims to determine the impact of the Covid-19 pandemic on UMKM in the City of Banjarbaru. The dependent variable in this study is the performance of MSMEs while the independent variables include financial aspects, technical & production aspects, marketing aspects, human resources aspects, and technological competency aspects. The survey research was conducted on 106 UMKM which are under the guidance of the Dinas Koperasi, UMKM dan Tenaga Kerja Kota Banjarbaru. The data obtained were then analyzed using multiple linear regression analysis. The results of this study indicate that the cause of the decline in UMKM performance that occurred in almost all UMKM in Banjarbaru was a decrease in the marketing aspect, in this case, a decrease in people's purchasing power caused by the Pandemic.
Pemanfaatan Digital Marketing Oleh Pelaku Umkm Di Indonesia Di Masa Pandemi Covid-19 Sari Hepy Maharani; Rohayati Rohayati; Linda Permanasari
BIMA: Jurnal Bisnis dan Manajemen Vol 1 No 1 (2022): BIMA Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

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Abstract

Sejak awal tahun 2020, pandemic Covid-19 telah mengubah seluruh aspek kehidupan masyarakat. Masyarakat harus mulai beradaptasi dengan kebiasaan baru dimana penerapan protokol kesehatan tidak hanya wajib tetapi juga menjadi trend gaya hidup. Salah satu kebiasaan baru yang mulai diterapkan banyak orang adalah belanja online. Hal ini menjadi peluang sekaligus tantangan bagi UMKM di Indonesia untuk dapat mengembangkan dan mempertahankan usahanya di tengah pandemi COVID-19. Penelitian yang dilakukan secara kualitatif ini menggunakan kajian literatur agar dapat memberikan gambaran bagaimana digital marketing memberikan peran yang berarti dalam meningkatkan ketahanan UMKM di Indonesia sehingga dapat tetap bertahan dimasa pandemic.Selain itu melalui penelitian ini juga digambarkan implementasi digital marketing yang mayoritas digunakan oleh pelaku UMKM di Indonesia
Analisis Penulisan Surat Lamaran Pekerjaan Mahasiswa Semester II Tahun Akademik 2021/2022 Program Studi Administrasi Bisnis Politeknik Negeri Banjarmasin sari hepy maharani; Tarman Effendi; Rika Novyanti
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 2 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i2.2272

Abstract

The study titled "Analysis of Writing Job Application Letters for Second Semester Student Academic Year 2021/2022 Business Administration Study Program Banjarmasin State Polytechnic" aims to (1) determine the writing of the opening part of the second semester student job application letter for the academic year 2021/2022 Business Administration Study Program Banjarmasin State Polytechnic, (2) determine the writing of the contents of the second semester student job application letter for the academic year 2021/2022 Business Administration Study Program Banjarmasin State Polytechnic, (3) determine the writing of the closing section of the second semester student job application letter for the Banjarmasin State Polytechnic Business Administration Study Program's 2021/2022 academic year. The descriptive method was used in this study. This study's sample size is 35 job application letters. The documentation study technique was used to collect data for this study. This study's data processing technique is the analysis of 35 job application letters for Banjarmasin State Polytechnic Business Administration Study Program second semester students in the 2021/2022 academic year. Data analysis, particularly data pertaining to job application letters, including (1) writing the opening section, (2) writing the content section, and (3) writing the closing section. Based on the analysis of writing job application letters for second semester students of the Banjarmasin State Polytechnic Study Program for the 2021/2022 academic year, it can be stated that (1) incorrect writing was found in the opening part of the second semester student job application letters for the 2021/2022 academic year of the State Polytechnic Business Administration Study Program Banjarmasin, both in the writing of attachments, pages, addresses, and greetings, but only a few of the incorrect writings were found, while the correct writings were more numerous, except for the writing of the date, no writing errors were found, (2) In the writing of the contents of the second semester student job application letter for the 2021/2022 academic year, the Banjarmasin State Polytechnic Business Administration Study Program still found errors in writing, both in the writing of the opening paragraph, body paragraph, and closing paragraph, but the number of incorrect writings was only a few, while full There are more correct verbal statements, and (3) in the writing of the closing part of the second semester student job application letter for the 2021/2022 academic year, the Banjarmasin State Polytechnic Business Administration Study Program still found incorrect writing, both in writing the closing greeting, signature, and applicant's name, but the number of incorrect writing is only a few, while the correct writing is more.