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All Journal International Journal of Advances in Applied Sciences Reaktor CHEMICA Jurnal Teknik Kimia Elkawnie Jurnal Rekayasa Bahan Alam dan Energi Berkelanjutan Resona : Jurnal Ilmiah Pengabdian Masyarakat BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Jurnal Empower : Jurnal Pengembangan Masyarakat Islam JCES (Journal of Character Education Society) Agroindustrial Technology Journal Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Logic : Jurnal Rancang Bangun Dan Teknologi
Gita Indah Budiarti
Universitas Ahamd Dahlan
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : JCES (Journal of Character Education Society)

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PENERAPAN TEKNOLOGI TOKO ONLINE UNTUK PEMASARAN PRODUK BAGI IBU-IBU AISYIYAH GUNUNG KIDUL Gita Indah Budiarti; Murein Miksa Mardhia; Ahmad Azhari
JCES (Journal of Character Education Society) Vol 3, No 1 (2020): Januari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.788 KB) | DOI: 10.31764/jces.v3i1.1338

Abstract

Abstrak: Pemasaran dan promosi merupakan hal terpenting bagi penjualan produk. Ibu-ibu Aisyiyah Gunung Kidul (mitra) memiliki produk, salah satunya makanan ringan dari mokaf. Perlu adanya inovasi pada pemasaran untuk meningkatkan penjualan mitra. Kegiatan ini bertujuan untuk membuat toko online bagi mitra kemudian melatih mitra untuk menggunakannya. Metode yang digunakan adalah pelatihan dan evaluasi. Hasil dari kegiatan ini mitra mampu menggunakan website dan aplikasi dengan baik. Mitra yang dapat menunggah produknya sebesar 63%. Mitra sangat antusias pada pelatihan ini, dan berharap ada tindak lanjut dari kegiatan ini.Abstract: Marketing and promotion are the most important things for product sales. Aisyiyah Gunung Kidul mothers (partners) have products, one of which is snacks from the mokaf. There needs to be innovation in marketing to increase partner sales. This activity aims to create an online shop for partners and then train partners to use it. The method used is training and evaluation. The results of this activity partners are able to use the website and application well. Partners who can upload their products by 63%. Partners are very enthusiastic about this training, and hope that there will be a follow-up to this activity.
Co-Authors Alia Ariesanti Alia Ariesta Amalia Yuli Astuti Ayu Damayanti Ayu Wulandari Azhari, Ahmad Dessy Norma Yunita Dika Fajariyanto Dika Fajariyanto Dika Fajariyanto Endah Sulistiawati Endah Sulistiawati Endah Utami Endah Utami Erfan Fakhriyanto Evitasari, Rachma Tia Fajariyanto, Dika Ika Dyah Kumalasari Irene Enjeli Purba Isana Arum Primasari Lukhi Mulia Shitophyta Lukhi Mulia Shytophyta Mitha Ulli Rahmatillah Murein Miksa Mardhia Ndaru Okvitarini Nugroho, Yusuf Eko Nurani Sofiana Okka Adiyanto Qaulina Tsabit Riantika Aulia Putri Safira Izza Gusti Zarni Seila Setiyani Shytophyta, Lukhi Mulia Siti Mutmaina Surya Adami Titisari Juwitaningtyas Utaminingsih Linarti Utaminingsih Linarti, Utaminingsih Vaniaa Insani Syita Harmony Vinna Fajarwaty Yusuf Eko Nugroho Yusuf Eko Nugroho Yusuf Eko Nugroho