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All Journal Niagawan Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA International Journal Of Economics Social And Technology Jurnal Manajemen Riset Inovasi Jurnal Ilmiah Ekonomi dan Manajemen J-CEKI Indonesian Journal of Innovation Science and Knowledge
Hendra Saputra
Universitas Negeri medan
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ilmiah Ekonomi dan Manajemen

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STRATEGI PEMASARAN USAHA MIKRO, KECIL, MENENGAH (UMKM) BATIK PEKALONGAN Hendra Saputra; Dhito Alfeisha
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1046

Abstract

Micro, small and medium businesses are one of the most important businesses in the national economy. Currently, MSMEs are being intensively implemented in several regions in Indonesia. One of the areas that initiated this business is Batik Pekalongan; There are several educated MSMEs there, one of which is the Batik industry. Any thoughts on the current research question, namely How Do Pekalongan Batik MSMEs Use Marketing Strategies to Increase Usage? The aim of this research is to understand the marketing strategies used by Pekalongan MSMEs to strengthen their businesses. It is hoped that this research will have theoretical and practical benefits that can help in developing marketing strategies to develop business. In this research, qualitative descriptive research was used, where the field observation method used purposive area methodology. In this case, this research uses purposive sampling in the process.
Co-Authors Afner Evrata Albert Dio Anwar Soleh Purba Ardi Pranoto Arif Andri Panjaitan Bakhrul Khoir Amal Bella Amelia Dhito Alfeisha Dora Pitaloka Esmi Aty Renta Uli Brasa Ester Paulina Br. Pasaribu Fatio Dorisday Situmorang Felip Fiali Gaby P F Tampubolon Indah Monalisa Ivo Selvia Agusti Jamaluddin Jamaluddin Jesisca Veronica Syamsuddin Jimmy Lim John Fedrik Louis Saragih khomeny Yunior M. Lailan Arkam Natal Angelia Hutahaean Raymond W Saragih Reyka Triana Yohana Sidabutar Riris Amigo Simatupang Riyan Kurniawan Wijaya Ruri Putri Utami Sintia Nadita Sulian Ekomila Supsiolani Supsiolani Tasya Novi Ardana Tiffany Tiffany Valencia Valencia Vanessa Putri Johan Vetric Chouandi Wiliam Wiliam