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All Journal Visual Communication Design Jurnal Pembangunan Manusia
Lydia Maria Kusnadi
Institut Teknologi Bandung
Languange, Linguistic, Communication & Media

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PERANCANGAN KAMPANYE SOSIAL PENINGKATAN KEWASPADAAN MASYARAKAT TERHADAP TSUNAMI Kusnadi, Lydia Maria; Safira, Ifa
Visual Communication Design Vol 1, No 1 (2012)
Publisher : Visual Communication Design

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Abstract

Abstrak Indonesia adalah negara rawan tsunami yang membutuhkan strategi mitigasi tsunami yang berkelanjutan untuk menekan efek negatif dari bencana ini. Dibutuhkan strategi komunikasi tertentu untuk meningkatkan kesadaran dan pengetahuan masyarakat untuk membangun kesadaran yang bertahan lama dan berkelanjutan terhadap tsunami. Strategi komunikasi massa dipilih untuk menyampaikan pesan ini, diaplikasikan pada konsep visual, bahasa, dan media dengan menggunakan nilai-nilai lokal. Kampanye ini mengamil judul “Gesit” untuk membangun budaya gesit pada masyarakat terutama ketika tsunami datang. Informasi yang disampaikan berisi pengetahuan dasar mengenai tsunami, perangkat darurat dalam menghadapi tsunami, guna mengurangi efek dari tsunami.  Kata Kunci : tsunami, jurnal, mitigasi, kampanye sosial Abstract Indonesia is tsunami prone country which needs sustainable preparedness to minimize the disaster impact. There’s certain communication strategy needed to raise people’s awareness and knowledge in order to build sustainable local community preparedness toward tsunami.Communication strategy chosen to deliver tsunami preparedness message is mass communication theory, applied in social campaign which the visual, language, and media, imply local culture values. The campaign concept itself called “Gesit” means being agile, aim to build agile culture in coastal society, especially when the tsunami strikes. Information given are general knowledge about tsunami , response needed during tsunami, emergency kit and first aid instruction, preparedness guide to reduce tsunami impact.
PERAN TEKNOLOGI INFORMASI DAN KOMUNIKASI PADA PROGRAM KEMITRAAN PT TANIFUND MADANI INDONESIA (TANIFUND) Kusnadi, Lydia Maria; Adi, Isbandi Rukminto
Jurnal Pembangunan Manusia Vol. 2, No. 1
Publisher : UI Scholars Hub

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Abstract

The agricultural sector is one of the highest contributors to Indonesia’s GDP, even during the COVID-19 pandemic. The irony is that based on Indonesian Central Bureau of Statistics data, at least 25.14 million Indonesian were below the poverty line, with 15.15 million lives in rural areas and the majority of whom worked in the agricultural sector. TaniFund is a startup company with a vision to improve the welfare of farmers by utilizing information and communication technology (ICT). TaniFund builds partnerships with farmers in rural areas and opens access to capital through a peer-to-peer lending system. This study aims to describe the ICT in the TaniFund partnership program with farmers, using qualitative methods and a phenomenological approach through literature study, documentation, observation, and in-depth interviews. The results of the study identified the use of smartphones and internet access to support information and data exchange, communication applications, search engine sites, peer-to-peer lending systems, and long-distance remittances, as part of ICT. ICT plays a significant role as an enabler in this partnership, for TaniFund still uses several conventional approaches but it is ICT that allows the smoother, faster, more transparent, and accountable data and information exchange, also encouraging financial inclusion.
Co-Authors Ifa Safira Isbandi Rukminto Adi