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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Pengabdian Pada Masyarakat JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Scientia Jurnal Iso Jurnal Multidisiplin Dehasen (MUDE) Jurnal Indonesia Raya SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Dehasen Mengabdi Multidisciplinary Journals
Vethy Octaviani
Universitas Dehasen Bengkulu
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Journal : Jurnal Multidisiplin Dehasen (MUDE)

 1 
Laguna Beach Marketing Communication Strategy in Increasing Tourist Visits by the Kaur Regency Tourism Office Melky Alex Suhendra; Vethy Octaviani; Yusuarsono Yusuarsono
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4309

Abstract

The aim of the research was to determine the marketing communication strategy of Laguna Beach in increasing tourist visits by Kaur Regency Tourism Office. The method used in this research was qualitative descriptive research. Informants in this research amounted to 5 people consisting of 2 key informants and 3 main informants, the results of the research were in accordance with the theory of Marketing Mix Marketing Communication Strategy: (Morisan 2015: 141) includes: 1.) Product, the tourism office and the manager of BUMDes Laguna Beach offer the natural beauty of white sand, rock gardens, and clean and clear sea water so that coral and small fish can be seen nesting beside the rocks. 2) Price determination of the entrance fee for Laguna Beach tourism object based on the Regent's regulation which stipulates that the results of deliberations between the tourism office and the manager are reported to the Regent to make regulations which make a strong and binding legal basis to be implemented by both the agency and the manager. 3) Place, Laguna Beach is very strategic because it is located on the side of the Sumatra highway, so the access is faster and does not require a lot of money for visitors to travel. 4) Promotion, in promoting the beach tourist attraction, the tourism service and managers use social media, namely Instagram and Facebook. 5) People, there is a direct involvement from the tourism office, especially the promotion section, DKP and tourism ambassadors who work together in promoting existing tourist objects including the beach tourist attraction. 6) Packaging for tour packages organized by the tourism office in collaboration with the management, namely BUMDes, has received a very good response from the community at a fee set by the tourism office and management to use the facilities by paying for tour packages. But unfortunately, that until now the tourism office has not been able to implement this package. 7) The program held by the Tourism Office was very effective but the 2022 program was not implemented because the activity was moved to Lapangan Merdeka. 8) Partnership, the existence of cooperation partners carried out by the village government to the City Regency Tourism Office, Provincial Office and tour trips to advance tourist objects on Laguna Beach.
EFFECTIVE COMMUNICATION IN THE PROMOTION OF HISTORICAL TOURISM IN BENGKULU PROVINCE ON KAKAOTALK CHAT FEATURE Elena Dwi Febiola; Vethy Octaviani; Yanto Yanto
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4371

Abstract

Research on effective communication in the promotion of historical tourism in Bengkulu Province on the Kakaotalk chat feature, aims to find out how effective communication is carried out by the Tourism Office to prospective South Korean tourists using the Kakaotalk application, the type of research method used is descriptive qualitative method, in finding data researchers use interviews, documentation and data analysis methods. In view of the theory used, namely, the effective communication process by Cutlip and Allen, shows that the first 7 factors are credibility, where the achievements to the form of cooperation built by the Bengkulu Province Tourism Office build strong credibility to attract South Korean tourists, secondly there is a context in this promotion which also explains the conditions or good times for tourists to come to Bengkulu and some of the things they can see in Bengkulu, thirdly this content is also one of the strong factors where the promotion uses several pieces of history to tell stories that make South Korean tourists interested and communicate with the promotion. fourthly clarity (clear message), The fourth is clarity (a clear message), with this translator it really helps the promotion with the tourists to convey the message well, the fifth is the continuity of communication that lasts until now shows that the message is conveyed well and effectively, the sixth is media, using Kakaotalk this really helps good communication and makes better service to South Korean tourists, and the last is understanding, both parties can be said to have effective communication with the same understanding or the message conveyed and received has the same meaning. From these factors contained in the theory after being researched and observed, the results are fulfilled or answered and it can be concluded that communication in the promotion of historical tourism on the kakaotalk chat feature carried out by the Bengkulu Provincial Tourism Office with South Korean tourists has been carried out effectively.
THE EFFECT OF INFLUENCERS ON PURCHASE DECISIONS IN XINONABOBA KAPUAS, BENGKULU CITY Chandra Sahputra; Vethy Octaviani; Yanto Yanto
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4372

Abstract

This study aims to determine the influence of influencers on purchasing decisions at Xinonaboba Kapuas, Bengkulu City. This research uses quantitative research methods. Data collection techniques were carried out using a questionnaire. The number of respondents in this study were 93 consumers who shopped at Xinonaboba Kapuas, Bengkulu City and the data analysis technique used simple linear regression techniques and hypothesis testing. The results showed that the regression value Y = 14.904 + 0.386X ¬ with a positive regression direction, meaning that if the influencer increases, the purchase decision at Xinonaboba Kapuas Bengkulu City will also increase. Influencers have a significant influence on purchasing decisions of Xinonaboba Kapuas, Bengkulu City, because a significant value of 0.000 is less than 0.05. This means that the more influencers increase, the purchasing decision of Xinonaboba Kapuas, Bengkulu City will also increase.
Persepsi Remaja Tentang Problematika Pernikahan Dalam Seris Mendua Beta Kurnia; Vethy Octaviani; Sapta Sari
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4427

Abstract

Adolescence is a period of exploring self-potential to form a solid personality, teenagers will later experience marriage. Currently early marriage and infidelity is one of the factors causing divorce. With so many cases of divorce due to infidelity that occur based on true stories, the filmmakers made this story into a work through a media with the aim of being able to convey the moral message of the story of infidelity to the public, one of the series that was appointed, namely Series Mendua. Series Mendua tells about the problems of marriage. In this study, the researcher chose the perspective of adolescents as research subjects, so based on this background, the researcher raised the title "Youth Perceptions of Marriage Problems in the Double Series". The purpose of this study is to find out how adolescents perceive marital problems in the Mendua Series. This study used a qualitative descriptive method, and was analyzed based on the Hypodermic Needle theory. The results of the study show that the adolescent's perception of marital problems in the Mendua Series is a positive thing, namely a series that is accepted by society, provides lessons in running a household, with very professional roles. The average informant uses cellphone media, watches the telegram application. The message conveyed by Series Mendua in running a household is not to easily listen to other people's words, prove it to yourself if there is a problem and solve it immediately. Perceptions about Series Mendua that marriage is not only harmonious but also has marital problems such as infidelity, fights, domestic violence, lies, hatred and divorce.
ANALYSIS OF THE LEVEL OF SATISFACTION OF LISTENERS OF RADIO DEHASEN 88.5 FM (Descriptive Study of Dehasen University Students Bengkulu) Vethy Octaviani; Rio Dinero
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4509

Abstract

Radio listeners are increasingly selective in choosing radio broadcast programs, so that the number of radio listeners is decreasing, plus the presence of other media causes a lack of listener interest in listening to radio. This is a problem for radio station managers such as Radio Dehasen 88.5 FM which is under the auspices of Dehasen University Bengkulu. The purpose of this study was to find out how much the level of listener satisfaction on Radio Dehasen 88.5 FM, especially among students at Dehasen University Bengkulu. This study uses the Uses and Gratification Theory which focuses on the use of media (uses) to get satisfaction (gratification). This research is a quantitative research with the method used is survey. The sample in this study amounted to 98 people. From the results of this study it can be seen that the intensity of listening to the radio by listeners of Dehasen 88.5 FM Radio is as much as 30.4% listening to the radio for 10-45 minutes, 53.6% listening for 46-90 minutes, 8.9% listening for 91-135 minutes, and 7.1% listened for 135-180. The Uses and Gratification theory shows that the main problem is not how the media changes audience attitudes and behavior, but how the media fulfills the personal and social needs of audiences. This study wants to know whether listening to the radio can fulfill listener satisfaction, namely information satisfaction, personal identity satisfaction, social interaction satisfaction, and entertainment satisfaction. These indicators are used to measure listener satisfaction in listening to the radio. Based on the average results of the research, the listener satisfaction level of Dehasen 88.5 FM Radio is in the Fairly Satisfied category with a percentage score of 49.324%. With these findings, it is hoped that it can provide input for the managers of Dehasen 88.5 FM Radio to further improve the quality of radio delivery that is tailored to listeners' interests and what things can satisfy these listeners so that Dehasen 88.5 FM Radio can continue to exist in the future and be able to compete with other radio stations.
Co-Authors Aditya Dwi Saputra Angga Mustafa Anindia Safitri Anis Endang Antonio Imanda Asnawati Asnawati Bayu Risdiyanto Bella Rena Anjelina Beta Kurnia Bogi Andrian Chandra Sahputra Diana Tiarani Efri Agus Ekky Muhardani Elena Dwi Febiola Fauzi Efendi Fenti Dwi Sartika Fera Indasari Fera Indasari Indria Indria Khairil Khairil Linda Astuti Linda Astuti Linda Astuti Linda Astuti Marida Sariningsih Maryaningsih Maryaningsih Melky Alex Suhendra Rian Renaldo Rio Dinero Rio Dinero Rita Lismini Rori Triani Sapta Sari Sri Narti syisva nurwita Yanto Yanto Yoga Aprianto Yogi Arman Sugiarto Yusuarsono Yusuarsono