Article Per Year (5 Year)
p-Index From 2019 - 2024
3.713
P-Index
This Author published in this journals
All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Pengabdian Pada Masyarakat JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Scientia Jurnal Iso Jurnal Multidisiplin Dehasen (MUDE) Jurnal Indonesia Raya SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Dehasen Mengabdi Multidisciplinary Journals
Vethy Octaviani
Universitas Dehasen Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Multidisciplinary Journals

 1 
Public Reception Toward Ms Glow For Men Skincare Brand Ambassador Babe Cabiita And Marshel Widianto Ads Edition Rori Triani; Sri Narti; Vethy Octaviani
Multidisciplinary Journals Vol. 1 No. 1 (2024): March
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i1.345

Abstract

This research is entitled public reception toward Ms. Glow for Men skincare Brand Ambassador Babe Cabiita and Marshel Widianto Ads Edition. The reason of the researcher made the MS Glow for men skincare brand ambassador Babe Cabiita and Marshel Widianto Ads edition as the object of research, is because this advertisement uses a Brand Ambassador who does not have a masculinity side as usually displayed by the media. This study aims to determine the public reception on Ms. Glow for Men skincare Brand Ambassador Babe Cabiita and Marshel Widianto Ads Edition. This research is a type of qualitative research with data analysis techniques using the Reception theory of Stuart Hall. Stuart Hall explained that the audience's meaning of a message in the media can be seen from three points of view, namely Dominant Hegemonic Reading, Negotiated Reading and Oppositional Hegemonic Reading. In this study, researchers also conducted Pierce Semiotics Analysis on 6 out of 10 scenes in Ms. Glow for Men skincare Brand Ambassador Babe Cabiita and Marshel Widianto Ads Edition to make it easier for researchers to find out the meaning of the advertisement. The results of the research that the researchers conducted on 4 informants only produced 2 categories of audiences, namely the position of Dominant Hegemonic Reading and Negotiated Reading. The Dominant Hegemonic Reading position is a position where the audience fully accepts the meaning contained in the advertisement, there are 2 informants who are in this position, while the Negotiated Reading position is a position where the audience accepts but modifies the message in the advertisement, there are 2 informants who are in this position.
Co-Authors Aditya Dwi Saputra Angga Mustafa Anindia Safitri Anis Endang Antonio Imanda Asnawati Asnawati Bayu Risdiyanto Bella Rena Anjelina Beta Kurnia Bogi Andrian Chandra Sahputra Diana Tiarani Efri Agus Ekky Muhardani Elena Dwi Febiola Fauzi Efendi Fenti Dwi Sartika Fera Indasari Fera Indasari Indria Indria Khairil Khairil Linda Astuti Linda Astuti Linda Astuti Linda Astuti Marida Sariningsih Maryaningsih Maryaningsih Melky Alex Suhendra Rian Renaldo Rio Dinero Rio Dinero Rita Lismini Rori Triani Sapta Sari Sri Narti syisva nurwita Yanto Yanto Yoga Aprianto Yogi Arman Sugiarto Yusuarsono Yusuarsono