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All Journal Wacana, Jurnal Sosial dan Humaniora Journal of Food and Life Sciences
Niniek Dyah Kusumawardani
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Organic Vegetables Marketing Model Yompi, Berno; Handayawati, Hani Sri; Kusumawardani, Niniek Dyah
Journal of Food and Life Sciences Vol 4, No 2 (2020)
Publisher : University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jfls.2020.004.02.01

Abstract

This research was conducted in Kurnia Kitri Ayu Farm (KKAF), Sukun Village, Sukun District, Malang City, East Java in 2019. The aim of this study is finding out the distribution channels of organic vegetables and margins or the distribution profits of Kurnia Kitri Ayu Farm organic vegetables distribution.The purposive sampling method was used in this study and the respondent was the owner of Kurnia Kitri Ayu Farm as an agribusiness actor. Data obtained in the field were analyzed by margin analysis, distribution and marketing share. The results showed that Kurnia Kitri Ayu Farm organic vegetable distribution channel involved partner farmers using three channels: 1) KKAF to distributors, supermarkets and final consumers, 2) KKAF to sales and final consumers and 3) KKAF to final consumers or Baby Porridge Company. The marketing distribution margin of KKAF organic vegetables was carried out starting from partner farmers of Rp. 5,000, - KKAF of Rp. 5,000 and supermarkets of Rp. 3,000, resulting in the increase of marketing margins between partner farmers, KKAF and supermarkets by Rp. 13,000. Then, between KKAF and salesman, each of them got a margin of Rp. 10,000, causing the distribution of the margin between partner farmers of Rp. 5,000, KKAF of Rp. 2,000, and salesman of Rp. 3,000. The market behavior of partner farmers resulted in a distribution margin of Rp. 5,000, KKAF of Rp. 2,000 and salesman of Rp. 5,000 caused a marketing margin position of the market behavior of partner farmers, KKAF and salesman that was Rp. 12,000.
HUBUNGAN FAKTOR-FAKTOR SOSIAL EKONOMI DAN PSIKOLOGI DENGAN TINGKAT PENERIMAAN USAHATANI PADI Yasmiati Yasmiati; Niniek Dyah Kusumawardani; Sri Sulastri
Wacana Journal of Social and Humanity Studies Vol. 13 No. 4 (2010)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.825 KB)

Abstract

Tujuan penelitian ialah untuk menganalisis hubungan antara faktor-faktor umur, pendidikan dan pengalaman kerja (faktor sosial), luas lahan garapan, jumlah anggota keluarga (faktor ekonomi), motivasi kerja (faktor psikologi) dengan tingkat penerimaan usahatani padi. Penentuan lokasi peneltiian dilakukan secara purposive dan penentuan sampel secara simple random sampling. Metode pengumpulan data menggunakan kuisioner dan datanya dianalisis dengan uji Chi Kuadrat untuk mengetahui hubungan antar variabel, dilanjutkan dengan uji koefisien kontingensi. Hasil penelitian menunjukkan rata-rata tingkat penerimaan usahatani padi per tahun sebesar Rp. 7.725.677,42. Rata-rata umur petani 44,62 tahun dengan kategori tua 58,06 persen dan muda 41,94 persen; pendidikan formal petani 9,48 tahun; jumlah anggota keluarga 3,74 orang; luas lahan garapan 0,71 hektar; pengalaman kerja banyak 25,81 % responden dan pengalaman kerja sedikit 74,19% responden; motivasi kerjanya tinggi 32,26% responden dan motivasi kerjanya rendah 67,74 % responden. Luas lahan garapan, pengalaman kerja dan motivasi kerja berhubungan erat dengan penerimaan usahatani padi, sedangkan umur, pendidikan formal dan jumlah anggota keluarga tidak berpengaruh terhadap penerimaan usahatani padi. Kata kunci: Faktor sosial ekonomi, psikologi, penerimaan usahatani
Co-Authors Hani Sri Handayawati Sri Sulastri Yasmiati Yasmiati Yompi, Berno