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All Journal LingTera Dinamika Jurnal Pendidikan Dasar Jurnal Ilmiah Pendidikan dan Pembelajaran EDULANGUE ABDIMAS: Jurnal Pengabdian Masyarakat Indonesian Journal of Business Analytics (IJBA) Metathesis: Journal of English Language, Literature, and Teaching
Miftahul Furqon
Universitas Muhammadiyah Purwokerto
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Journal : Indonesian Journal of Business Analytics (IJBA)

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Improving MSMEs' Networking through Digital Marketing: The Role of Copywriting Bima Cinintya Pratama; Maulida Nurul Innayah; Miftahul Furqon
Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i3.4588

Abstract

In today's digital era, digital marketing is one of the keys to business success. One of the applications of digital marketing is copywriting techniques. This community service activity aims to increase knowledge, understanding, and implementation of information technology for digital marketing activities for MSMEs in Banyumas Regency. From preliminary interviews with MSME managing partners, several main problems were identified in marketing their business, including understanding digital marketing, techniques to increase online sales and product reputation. According to the needs of these participants, this activity explains digital marketing. In addition, this community service activity also emphasizes the importance of using English in digital marketing. The stages of implementing Community Service are providing knowledge about digital marketing, understanding copywriting, and practicing making English copywriting. This activity uses lecture methods, tutorials, discussions, and practices through Aisyiyah Entrepreneurial School activities. The activity results are evaluated through questions and answers with participants. The results of this activity are expected to show that MSME participants have started to apply English copywriting techniques to run their businesses.
Co-Authors Faisal Faisal Feisal Aziez Lutfi Istikharoh Maulida Nurul Innayah Pangesti Wiedarti Pratama, Bima Cinintya Pudiyono Pudiyono Saefurrohman Saefurrohman Santhy Hawanti Sheila Anjarani Shelia Anjarani Tono Suwartono