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All Journal e-Journal Pustaka Kesehatan Publika Budaya LITERASI: Jurnal Ilmu-Ilmu Humaniora Semiotika IHiS (Indonesian Historical Studies) Capture : Jurnal Seni Media Rekam Jurnal Pakarena Rolling Jurnal Pengkajian dan Penciptaan Film, Televisi, dan Media Kontemporer
Hartanto, Denny Antyo
Universitas Jember
Arts Humanities Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Capture : Jurnal Seni Media Rekam

 1 
MARKETING CONFLICT AND SHARPENING ANTAGONISM: DOCUMENTING AND PRESERVING SOCIAL DIVISION IN THE FILM 3 HATI DUA DUNIA SATU CINTA Denny Antyo Hartanto; Ghanesya Hari Murti; Ni Luh Ayu Sukmawati; Irana Astutiningsih
Capture : Jurnal Seni Media Rekam Vol 14, No 2 (2023)
Publisher : Capture : Jurnal Seni Media Rekam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v14i2.4982

Abstract

This research analyzes the 2010 film 3 Hati Dua Dunia Satu Cinta (3 Hearts Two Worlds One Love) amidst the social phenomenon indicating increased religious intolerance. Additionally, this study seeks to analyze social urban society's phenomenon and disparity through the film's narrative and characters. This research also seeks to understand the film's impact on urban society's heterogeneity from the spatial politics perspective. The study employed the qualitative method with narrative and discourse analysis approaches using Laclau-Mouffe's antagonistic framework. Data was collected by watching and directly analyzing the film and through relevant literature studies. The research results indicate that the film 3 Hati Dua Dunia Satu Cinta successfully utilized the social phenomenon as a marketing strategy, maintained disparity through its narrative and characters, resulted in subject dislocation towards a certain hegemonic identity, and influenced the heterogeneity of urban society from the perspective of spatial politics. 
Co-Authors Annisa Nurseptianditha Asti Widya Adriyani Bambang Aris Kartika Christanto P Raharjo Daris Dzulfikar Didik Suharijadi Eriga Agustiningsasi Fajar Aji, Fajar Firda Miaz Pranela Ghanesya Hari Murti Gita Pradhana Diputra IG Krisnadi Insan Cita Sampurna Irana Astutiningsih Ivan Bagus Nimoyan Izzah, Latifatul Joshua Eka Saputra Mohammad Riza Oktavianto Muhammad Zamroni Muhammad Zamroni Mury Ririanty Ni Luh Ayu Sukmawati Romdhi Fatkhur Rozi saleksa srengenge Sintia Abdillah Soekma Yeni Astuti Soekma Yeni Astuti Yety Rochwulaningsih