Garuda - Garba Rujukan Digital

Komunikasi Partisipatif Kelompok Sadar Wisata (Pokdarwis) Terkait Program Ekowisata di Kelurahan Bontang Baru Kota Bontang Hilda Annisa Nur Firdausi; Rina Juwita; Kheyene Molekandella Boer
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.439

In realizing the concept of good governance, community participation is needed to participate in development. In this regard, the government formed Pokdarwis as a development agent in the context of tourism as a tool for developing public awareness of the environment around them. This study uses Development Communication as the Grand Theory, Participatory Communication as the Middle Theory, and the service concept that uses four indicators of participatory communication namely, Heteroglasia, Dialogic, Polyphony, and Carnival. This research with the theme of ecotourism uses a type of qualitative description with a purposive sampling technique with the selection of informants based on certain criteria. Based on the findings in the field, it was found that some of the four concepts were found in the Pokdarwis participatory communication practices but some were not found meaning they did not meet the criteria to be included in the four indicators.

Penggunaan Media Instagram Kopi Janji Jiwa Samarinda dalam Meningkatkan Customer Engagement Andra Prianata Setya; Kheyene Molekandella Boer
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.452

Kopi Janji Jiwa Samarinda is a coffee company that currently uses the Instagram application as a medium to promote its sales and also a tool to establish relationships with customers. One of the things that is still a problem is how it can maintain and increase its involvement between the use of Instagram media and customers of Janji Jiwa Samarinda coffee. The purpose of this study is to find out more about the use of Instagram media which is a form of promotion to sell products from Janji Jiwa Samarinda coffee and involve customers, because almost every business that promotes on Instagram certainly needs to involve customers. The method used in this research is descriptive qualitative method, data collection techniques conducted by researchers are through interviews, observation, and documentation. The primary data sources of this research are Kevin Candra Liandry as a content creator and Irfan Fadilah as the Main Manager as well as supporting sources from Dina's customers, and for secondary data in the form of documents from Kopi Janji Jiwa Samarinda. Based on the results of the research, the use of Instagram media has an influence in increasing customer engagement with the help of the theory of Strauss & Frost which states that there are 3 important pillars, namely: content engagement, media engagement, engagement marketing activities, as well as the 4C Theory by Chris Heuer which also supports this analysis with four main elements: context, communication, collaboration, connection. According to the results of the research, the three pillars can be manifested well, as in the first pillar shows the use of Instagram features utilizing comments, stories, and instant messaging features and the use of language that is easy to understand. Then the second pillar utilizes the most effective media, namely Instagram as the main media in involving its customers. The last pillar is well utilized such as providing promos, inviting customers to play quizzes, give away, mini games and also being consistent in uploading photos, videos, and stories. Through all these pillars and elements, Janji Jiwa Samarinda coffee has succeeded in maximizing customer engagement and maintaining their loyalty through interesting and consistent content on Instagram social media.

ANALISIS CUSTOMER ENGAGEMENT PADA AKUN MEDIA SOSIAL INSTAGRAM BEDA SEPATUNYA Bella Robhiatul Adawiyah; Kheyene Molekandella Boer
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.368

The development of the internet and Instagram social media can be utilized as a digital marketing communication strategy. One of the utilization of Instagram social media as a marketing communication medium is to increase customer engagement. One business that also utilizes Instagram social media to increase customer engagement is a shoe laundry service. The purpose of this study is to determine the utilization of Instagram social media in increasing customer engagement of Beda Sepatunya. The type of research used is descriptive research, namely research that makes observations and extracts information. The data sources in this study are primary data and secondary data. The data collection techniques in this research are interviews, observation and documentation. The data analysis technique used in this research is based on the Miles, Huberman, and Saldana interactive model analysis technique, namely data collection, data condensation, data presentation and conclusion drawing. The results of this study indicate that the frequency and consistency of Beda Shoes in managing its Instagram account is still very low, the stage of customer engagement on the Instagram account of Beda Shoes is at the Experiential Engagement stage, namely the customer has shown his involvement with Beda Shoes through Instagram social media but is only limited to liking activities and giving positive comments on Beda Shoes posts. There are still no actions such as posting photos or videos about Beda Shoes.& content exchange are not applied. Some of these models are used to maintain Kahe.id customer engagement.

FITUR CLOSE FRIENDS INSTAGRAM SEBAGAI KETERBUKAAN DIRI MAHASISWA YANG MENGALAMI KECEMASAN BERMEDIA SOSIAL Faridah Azza Annabillah; Kheyene Molekandella Boer
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.379

Instagram Close Friends Feature as Self Disclosure of University Communication Science Students Experiencing Social Media Anxiety. The purpose of this study was to describe the Instagram close friends feature as self-disclosure for Mulawarman University Communication Science students who experience social media anxiety. The type of research used is descriptive qualitative research method. The research focus refers to five aspects of self-disclosure according to Wheeles and Grotz (1976), namely purpose, amount, valence, accuracy and honesty, and depth. The data collection techniques used were observation, interview, and documentation. The stages of data analysis were carried out using the Miles and Huberman model, namely data reduction, data presentation, conclusion drawing and verification. The results showed the purpose of Mulawarman University Communication Science students using close friends as self-disclosure to channel ideas, information, emotions, complaints, outpourings, opinions, hobbies, romantic relationships, entertainment. All informants have anxiety when expressing themselves on social media, especially public Instagram. There is no difference in self-disclosure between men and women. The amount of self-disclosure carried out, in a day they upload a minimum of two posts or more on the close friends feature depending on the mood. The valence of self-disclosure is positive and negative. All informants have carefulness in controlling their self-disclosure, the information disclosed is honest and not exaggerated. They select close friends followers based on peers who are familiar and can be trusted to maintain each other's privacy information.

Komunikasi Partisipatif Kelompok Sadar Wisata (Pokdarwis) Terkait Program Ekowisata di Kelurahan Bontang Baru Kota Bontang Hilda Annisa Nur Firdausi; Rina Juwita; Kheyene Molekandella Boer
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.439

In realizing the concept of good governance, community participation is needed to participate in development. In this regard, the government formed Pokdarwis as a development agent in the context of tourism as a tool for developing public awareness of the environment around them. This study uses Development Communication as the Grand Theory, Participatory Communication as the Middle Theory, and the service concept that uses four indicators of participatory communication namely, Heteroglasia, Dialogic, Polyphony, and Carnival. This research with the theme of ecotourism uses a type of qualitative description with a purposive sampling technique with the selection of informants based on certain criteria. Based on the findings in the field, it was found that some of the four concepts were found in the Pokdarwis participatory communication practices but some were not found meaning they did not meet the criteria to be included in the four indicators.

Penggunaan Media Instagram Kopi Janji Jiwa Samarinda dalam Meningkatkan Customer Engagement Andra Prianata Setya; Kheyene Molekandella Boer
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.452

Kopi Janji Jiwa Samarinda is a coffee company that currently uses the Instagram application as a medium to promote its sales and also a tool to establish relationships with customers. One of the things that is still a problem is how it can maintain and increase its involvement between the use of Instagram media and customers of Janji Jiwa Samarinda coffee. The purpose of this study is to find out more about the use of Instagram media which is a form of promotion to sell products from Janji Jiwa Samarinda coffee and involve customers, because almost every business that promotes on Instagram certainly needs to involve customers. The method used in this research is descriptive qualitative method, data collection techniques conducted by researchers are through interviews, observation, and documentation. The primary data sources of this research are Kevin Candra Liandry as a content creator and Irfan Fadilah as the Main Manager as well as supporting sources from Dina's customers, and for secondary data in the form of documents from Kopi Janji Jiwa Samarinda. Based on the results of the research, the use of Instagram media has an influence in increasing customer engagement with the help of the theory of Strauss & Frost which states that there are 3 important pillars, namely: content engagement, media engagement, engagement marketing activities, as well as the 4C Theory by Chris Heuer which also supports this analysis with four main elements: context, communication, collaboration, connection. According to the results of the research, the three pillars can be manifested well, as in the first pillar shows the use of Instagram features utilizing comments, stories, and instant messaging features and the use of language that is easy to understand. Then the second pillar utilizes the most effective media, namely Instagram as the main media in involving its customers. The last pillar is well utilized such as providing promos, inviting customers to play quizzes, give away, mini games and also being consistent in uploading photos, videos, and stories. Through all these pillars and elements, Janji Jiwa Samarinda coffee has succeeded in maximizing customer engagement and maintaining their loyalty through interesting and consistent content on Instagram social media.

Representation of Environmental Issues in Marjan's "Baruna the Guardian of the Ocean" Ad 2023 Episode 1 and 2 (Analysis Semiotika Charles Sanders Peirce) Fatimah Nur Aliya Mahruf; Kheyene Molekandella Boer; Johantan Alfando Wikandana sucipta; Jaka Farih Agustian
Jurnal Indonesia Sosial Sains Vol. 5 No. 04 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i04.1058

Environmental issues have become the talk of recent years, education and information about deteriorating natural conditions are needed to maintain natural health. Given the rise of environmental issues in recent years, PT Lasallefood Indonesia has participated by raising environmental issues as their advertising concept for 2023. This study aims to show environmental issues in the form of marine pollution represented in marjan advertisements "baruna sang guardian samudra" episodes 1 and 2 using qualitative approaches and data collection techniques Observation and documentation. The analysis was conducted by observing scenes related to marine pollution obtained through symbols and signs displayed throughout the marjan advertisement "Baruna the Guardian of the Ocean" episodes 1 and 2 through the approach of Charles Sanders Pierce's Semiotic Theory. The results of this study show that the Baruna Sang Guardian of the Ocean marjan advertisement tries to represent 3 aspects broadly related to environmental issues of marine pollution, the first is the act of marine pollution represented by adult characters who are fishermen and children as coastal villagers who throw plastic waste into the sea, the second is the impact of plastic pollution on the marine environment represented by the inner ocean and the surface that has been Filled with plastic waste, the last impact of marine pollution that is happening to marine life is represented by the figure of a dragon as marine life affected by marine pollution in the form of being eaten by plastic waste.

Literasi Digital Pelajar Sebagai Pemilih Pemula Menjelang Pemilihan Umum 2024 di SMAN 11 Samarinda Kheyene Molekandella Boer; Hairunisa Hairunisa; Naufal Al Hadad
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 6 No 1 (2024): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v6i1.820

Generasi Z memiliki peran penting dalam pemilihan umum tahun 2024. Sebagai pemilih pemula generasi Z diharapkan dapat kritis menyaring beragam informasi politik di media social. Pendidikan literasi sebagai modal awal para generasi untuk membuat keputusan pilihan politiknya di pemilihan umum 2024. Kegiatan yang mengangkat tema sekolah nasional, “apakah suara pemuda didengar?”. Ini telah menjadi isu penting bagi dunia politik Indonesia. Menargetkan 101 siswa aktif kelas 2 sekolah menengah atas, Mafindo (Masyarakat Anti Fitnah Indonesia) bekerjasama dengan dosen-dosen dari Program Studi Ilmu Komunikasi Universitas Mulawarman dan beberapa fasilitator untuk menjadi pemateri tentang hoax. Kegiatan ini menggunakan metode Focus Group Discussion (FGD) kemudia dibagi menjadi 7 kelompok. Setiap kelompok terdiri dari 14 siswa dan didampingi oleh 1 fasilitator. Fasilitator berperan sebagai pendamping kelompok akan memberikan materi terkait urgensi hoax dan memantik diskusi seputar pengalaman menyikapi berita-berita politik oleh para siswa. Fasilitator akan memperkenalkan beberapa tools yang dapat digunakan untuk melakukan pengecekan berita hoax sehingga para siswa dapat mempraktekan secara langsung, salah satunya menggunakan aplikasi Mafindo yaitu Hoax Buster Alat (HBT).

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