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All Journal Benefit: Jurnal Manajemen dan Bisnis Monex: Journal of Accounting Research Masyarakat Berdaya dan Inovasi Budimas : Jurnal Pengabdian Masyarakat PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi JABKO: Jurnal Akuntansi dan Bisnis Kontemporer Konsentrasi: Jurnal Manajemen dan Bisnis
Makmur Sujarwo
Universitas Pancasakti Tegal
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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Journal : Benefit: Jurnal Manajemen dan Bisnis

 1 
Membangun strategi memenangkan pasar persaingan pada toko pakaian di kota Tegal Makmur Sujarwo; Setyowati Soebroto
Benefit: Jurnal Manajemen dan Bisnis Volume 3 No 1 Juni 2018
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v3i1.5455

Abstract

Abstract : This research is aimed to find out how far the improvement of store operation excellence, the increase of store communication effectiveness (visual merchandising), area trading optimization, focused marketing activity and community involvement have been built in clothing stores in Tegal city so that the retailers can win market competition.This study used a sample of 100 clothing stores in the city of Tegal as respondents. Respondents' answers to the closed questions about the variables studied in this study were then analyzed by using Multiple Regression Test while the answer to the open question was analyzed qualitatively.The results of this study indicate that increased communication effectiveness in the shop, focused marketing activities and community involvement significantly influence the strategy to win the clothing store retail market in the city of Tegal. For that it should be clothing store retailers can further improve these three variables to win more competitive market.Of the five variables above, the community involvement variable has the greatest effect for retailers to win the competition market with a score of 0.251. So a retailer to be more active in social activities by providing compensation to the poor and orphans. Keywords: Market winning strategy, excellence store operations, visual merchandising, area trading optimization, focused marketing activities and community involvement. 
Customer Developing In Using the Islamic Banking Product at Bank Syariah Mandiri Tbk, Tegal Branch Makmur Sujarwo; Adi Inayah Sari
Benefit: Jurnal Manajemen dan Bisnis Volume 2 No 1 Juni 2017
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v2i1.3606

Abstract

This research is aimed to find out the influences of perception, attitude, motivation, religiousness and learning towards the customer's decision in choosing the islamic banking product. This research sample is the customer's Bank Syariah Mandiri Tegal. The total samples are 105 people from Tegal, Tegal Regency and Brebes Regency. The respondent's answers towards closed questions related to the studied variable in this research, then were analyzed by using double linear regression test, while the answers to the opened questions were analyzed qualitatively.The analysis result showed that the motivation and learning variables give positive and significant affect towards the customer's decision in choosing islamic banking product. Meanwhile, the perception, attitude, and religiousness variables do not give any affect towards the customer's decision.
Membangun Quality Function Deployment Untuk Meningkatkan Kepuasan Pasien Pada Rumah Sakit Di Kota Tegal Makmur sujarwo; Subekti Subekti
Benefit: Jurnal Manajemen dan Bisnis Volume 3 No 2 Desember 2018
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v3i1.6741

Abstract

Abstract: This study aims to find out how far the Quality Function Deployment (QFD) strategy is built in hospitals in the city of Tegal so that it can improve patient satisfaction. This study uses a questionnaire distribution method with a sample of 120 hospital patients in the city of Tegal as respondents. Respondents' answers to closed questions about the variables examined in this study were then analyzed using Multiple Regression Tests with IBM SPSS Statistics 22 analysis. The results of this study indicate variebel tangibles and emphaty which have a positive and significant effect on increasing patient satisfaction with successive regression values according to 0.340 and 0.559. For that reason, it has become a necessity for the hospital to further increase the tangible and empathetic of its patients in order to increase patient satisfaction. In the Quality Function Deployment (QFD) application, it shows that most of the requirements of patients (consumers) get value is very important and only a few who get important ratings, among others; rapid patient handling, the availability of sophisticated and modern hospital equipment technology; employees, nurses and doctors who are experts competent in their fields and friendly in serving patients, and others. Keywords : Quality Function Deployment, tangibles, reliability, responsiveness, assurance dan emphathy.. Abstraksi:Penelitian ini bertujuan untuk mengetahui sejauh mana strategi Quality Function Deployment (QFD) dibangun di rumah sakit di kota Tegal sehingga dapat meningkatkan kepuasan pasien. Penelitian ini menggunakan metode distribusi kuesioner dengan sampel 120 pasien rumah sakit di kota Tegal sebagai responden. Responden terhadap pertanyaan tertutup tentang variabel dianalisis menggunakan Uji Regresi Berganda dengan analisis IBM SPSS Statistics 22. Hasil penelitian ini menunjukkan variableness dan empati yang memiliki pengaruh positif dan signifikan terhadap peningkatan kepuasan pasien dengan nilai regresi berturut-turut sesuai 0,340 dan 0,559. Oleh karena itu, menjadi lebih penting bagi pasien untuk meningkatkan kepuasan pasien. Dalam aplikasi Quality Function Deployment (QFD), itu menunjukkan kondisi yang paling penting bagi pasien (konsumen), antara lain; penanganan pasien yang cepat, ketersediaan teknologi peralatan rumah sakit yang canggih dan modern; karyawan, perawat dan dokter yang ahli dalam bidangnya dan ramah dalam melayani pasien, dan lainnya.Kata kunci : Quality Function Deployment, tangibles, reliability, responsiveness, assurance dan emphathy.
Co-Authors Adi Inayah Sari Ahmad Farihi Amirah Amirah Dien Noviany Rahmatika Dimas Maulana Priya Adtya Yudha Eva Anggra Yunita Fahmi Firmansyah Ginarti Istimemonda Imroatul Fadilah Inayah Adi Sari Maulida Dwi Kartikasari Nurulita Malafitri Setyowati Soebroto Sri Murdiati Subekti Subekti Subekti Subekti Sulistianingsih, Endang Sumarno Sumarno Teguh Budi Raharjo Tri Sulistyani