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All Journal Nuansa Informatika Cloud Information JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Audience Media Jurnal Informatika Aptekmas : Jurnal Pengabdian Kepada Masyarakat Journal of Innovation and Sustainable Empowerment
Heru Budianto
Universitas Kuningan
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Journal : Aptekmas : Jurnal Pengabdian Kepada Masyarakat

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PELATIHAN PENGGUNAAN MEDIA SOSIAL DAN INTERNET SEBAGAI MEDIA PROMOSI PRODUK DESA CIJEMIT Heru Budianto; Aji Permana; Dede Irawan; Adam Nurfauzan Subiyanto; Mita Hanifah Salma
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 5 No 1 (2022): APTEKMAS Volume 5 Nomor 1 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.377 KB) | DOI: 10.36257/apts.v5i1.4342

Abstract

Promotion is a support in product marketing and sales. Promotion aims to ensure products are distributed to consumers. Cijemit Village is a village in the Ciniru Kuningan sub-district, West Java, which has village potential both in terms of culinary and tourism produced both individually and in groups. But so far the product is still not widely known due to the limited media promotion and marketing area. So far, people in Cijemit village are familiar with e-commerce sites, social media and others, but their use is still not optimal and limited for entertainment consumption and online shopping with the COD system. The service activities carried out aim to provide knowledge, insight, and knowledge in the form of seminars and training in the use of social media for product promotion so that they can develop. The implementation of this activity includes providing understanding, insight, knowledge and skills in managing promotions using social media in this case Facebook, Instagram and blogs. Based on the results of the analysis and discussion, it was found that there was an increase in knowledge, insight and knowledge in the use of social media as a promotional medium and increasing awareness of the use of social media in improving people's welfare.
Co-Authors Adam Nurfauzan Subiyanto Ade Kurniawan Aji Permana Akhmad Izzudin Amin Anang Supriatna Daswa . Dede Irawan dede Irawan Erik Kurniadi Erlan Darmawan Fahmi Yusuf Fitra Nugraha Jejen Riana Laksono Trisnantoro Lutfi Slamet Riyadi Mita Hanifah Salma Rachmat Ismaya RIO ANDRIYAT KRISDIAWAN Tata Sutabri Tito Sugiharto Waode Nadiah Nasrawati