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Segmen Feature dalam Program Berita Jawa Tengah Hari Ini di TVRI Jawa Tengah Rizky Alisha Rahma; Muhammad Bayu Widagdo
Interaksi Online Vol 9, No 2: April 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Television is a mass media which until now is still in the highest order of consumeed by the public. Television as a mass media presents a variety of entertaining and informative that shows so that many television stations compete to present quality broadcast programs. The development of television broadcast quality also makes local television take part in competing to present programs that are liked by the public. One of them is TVRI Central Java, which is currently rebranding with the aim of attracting a wider audience such as the millennial generation. TVRI Jawa Tengah, with an effort to expand the reach of the audience by giving priority to news and information programs that are quality, educational and liked by the public. One of the shows that are of interest is a feature. Universitas Diponegoro’s journalism work presents a feature segment for the news program Jawa Tengah Hari Ini on TVRI Jawa Tengah. The feature segment will discuss themes around the community / hobbies, culinary and tourism. During the production process the writer plays several job descriptions such as producer, reporter, scriptwriter, cameraman and video editor. Job desk is divided according to the theme of coverage. The feature segment airs at the end of the Central Java Today segment, presenting 48 segments. Starts airing on July 27 to November 2 2020 with duration of 3-5 minutes. During the production process, of course, there are different obstacles in each segment. Through this feature segment, it is hoped that it can present informative and educational shows and can be used as entertainment during the Covid-19 pandemic. The impressions presented by this work in journalism can also be a contribution of communication students to the local television industry.

SEGMEN FEATURE DALAM PROGRAM BERITA JAWA TENGAH HARI INI DI TVRI JAWA TENGAH Anis Kamila; Muhammad Bayu Widagdo
Interaksi Online Vol 9, No 2: April 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Television is the most consumed media because it can reach the wider community. The development of technology encourages television to provide interesting shows in order to survive. TVRI as national television in 2019 launched an innovation in the form of rebranding to reach the millennial generation. The feature news gegment is one of the rebranding efforts carried out by TVRI Central Java. This segment is a thesis project by a group of Communication Science students at Diponegoro University with 48 segments of 3-5 minute long news packages that are broadcast in the last segment of the Jawa Tengah Hari Ini on TVRI Jawa Tengah. This segment contains about culinary, tourism, and hobbies / communities in Central Java. During the production process every person in this project has a role as producer, reporter, scriptwriter, dubber (voice over), cameraman, and video editor. During the production process, technical and non technical obstacles are inevitable, Covid19 pandemic causes production should be adjust to the situation and conditions. The Feature Wews Segment airs 27th July 2020 until 2nd November 2020 at 16:00 - 17:00 WIB. With interesting content, this segment try to reach the millennial generation by presenting informative, educational and entertaining shows.

Pengaruh Terpaan Kampanye No Plastic Straw dan Tingkat Kesadaran Lingkungan terhadap Perilaku Pengurangan Penggunaan Sedotan Plastik Pada Generasi Z Arsya Yanuar Widyati; Yanuar Luqman; Muhammad Bayu Widagdo
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Excessive plastic straws use has a bad impact on the environment. No Plastic Straw is a campaign to reduce the use of plastic straws and minimize plastic straw waste. The purpose of the study was to determine the influence of No Plastic Straw Campaign Exposure, Environmental Awareness Level, and Reducing Plastic Straws Use Behavior in Generation Z. The theory used was Cognitive Response Theory and Value-Belief-Norm Theory. The sampling technique used non-probability sampling as many as 70 people with the criteria of female/male, aged 18-27 years, living in Semarang city, actively accessing social media, and having read, seen, or heard of No Plastic Straw Campaign. This study was tested using simple linear regression analysis. The result of the study was No Plastic Straw Campaign has no influence on the reducing plastic straws use behavior in Generation Z with a significant value of 0.521 and a regression coefficient of 0.054. Meanwhile, the results showed that the level of environmental awareness had an influence on reducing plastic straws use behavior in Generation Z with a significant value of 0.036 and a regression coefficient value of 0.121. So the Cognitive Response Theory is not proven in this study, while the Value-Belief-Norm Theory can be proven in this study.

Pengaruh Terpaan Promosi Penjualan Dan Daya Tarik Brand Ambassador Terhadap Minat Beli Produk Kosmetik Wardah Fahrida Amalia Husna; Muhammad Bayu Widagdo; Nurist Surayya Ulfa
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Wardah as one of the pioneers of cosmetics in Indonesia is experiencing a decline in sales from which previously ranked first to second. Even though Wardah has carried out various marketing communication strategies, namely intensively providing sales promotions and also collaborating with the Korean convert brand ambassador Ayana Jihye Moon. This study aims to determine the influence of sales promotion exposure and Brand Ambassador attractiveness to the Customer Buying Intention of Wardah Cosmetic Products. The theory used in this study is Advertising Exposure Theory by Batra, Myers, and Aaker and Source Attractiveness Theory by McGuire. In determining the sample, this study used a non-probability sampling technique with an accidental sampling technique. The number of samples is 100 people with an age range of 13- 22 years who have been exposed to Wardah's sales promotion and know Wardah's brand ambassador. The results indicated that the variable of sales promotion exposure with interest in buying Wardah cosmetic products had a significance value of 0.814 where the number was more than 0.05 which means it was not significant and it can be argued that sales promotion exposure had no effect on buying interest in Wardah cosmetic products. While the variable of brand ambassador attractiveness with the interest in buying Wardah cosmetic products obtained a significance value of 0.000 where the number is less than 0.05 which means that the brand ambassador attractiveness, influence the customer buying intention of Wardah cosmetic products.

PENGARUH PENILAIAN CITRA MEREK DAN INTENSITAS TERPAAN TESTIMONI NEGATIF TENTANG PELAYANAN JNE DI MEDIA ONLINE TERHADAP TINGKAT KEPERCAYAAN MASYARAKAT UNTUK MENGGUNAKAN JNE Putrika Nayana Pradhanika; Adi Nugroho; Muhammad Bayu Widagdo
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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JNE is known as one of the biggest Indonesian logistics and freight forwarding companies. Even though JNE has won the Top Brand Index title for the Courier Service Category 8 times, it turns out that JNE often gets negative testimonials or complaints from its customers. This research aims to see the influence of brand image and exposure of bad testimonials about JNE's service in digital media to the level of public trust to use JNE. The theories used in this research are Expectancy-value Theory and Information Integration Theory by Philip Palmgreen. In determining the sample, this research used a non-probability sampling technique with a sample of 50 people, male or female, aged 18-35 years, often doing online shopping, had to use JNE’s service, and also had read bad testimonials about JNE’s service in digital media. The test is carried out using the Ordinal Regression Test. The results showed that brand image perception influences the level of public trust to use JNE. Furthermore, there is a significance correlation between the intensity exposure of bad testimonials about JNE's service in digital media with the level of public trust to use JNE

REPRESENTASI MASKULINITAS PADA KARAKTER PEREMPUAN DALAM FILM “KARTINI” KARYA HANUNG BRAMANTYO Febriani Dillawati; Muhammad Bayu Widagdo; Amida Yusriana
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Gender is an interesting topic to research to date, especially issues related to women. Patriarchal culture is often associated with problems where women are considered to only have feminine characteristics and men have masculine characteristics. In this way, women's positions are often subordinated and have low roles, functions and positions. Although in general, masculine is a label given to men, masculine can also be addressed to women who have personalities and behave like men's traits. Women can be masculine not in the context of sex but in the context of gender. This study aims to determine the representation of masculinity in female characters in the film "Kartini" by Hanung Bramantyo. The main theory used in this study is The Feminist Transmission Model. This study applies descriptive qualitative research with data collection techniques by observation and documentation where the process of taking it is by taking pictures in the film Kartini. the data analysis technique used is Roland Barthes's semiotic analysis method because by using this analysis theory, research can be interpreted in terms of meaning, namely by denotation, connotation, and also mythical meaning. Based on the findings, the Kartini film tries to provide a different alternative, because the Kartini film shows women as the main character and as a hero. Through the film Kartini, an alternative representation emerges, namely female masculinity. The masculinity of women can be seen through masculine performance which includes power, courage, heroism, leadership.

Project: Berita Fearure Pada Program “Jawa Tengah Hari Ini” di Stasiun TVRI Jawa Tengah (Posisi: Director dan Voice Over Talent) Ridha Fadhila; Muhammad Bayu Widagdo; Yanuar Luqman
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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TVRI Jawa Tengah is a public broadcasting institution tasked with broadcasting information with educational value to the public. As a form of responsibility in becoming a means of preserving culture and local wisdom values, TVRI Jawa Tengah has one of the news programs, namely Jawa Tengah Hari Ini. This program contains one of the Mini Feature segments which contains light news information. Feature itself is news coverage that is informative, educative, entertaining, convincing, and provides human values (human interest) so that it can make the sympathy or empathy of those watching it moved and not bound by time (timeless). This project is present to fill the Mini Feature segment with content that raises a big theme about culture in accordance with TVRI's duties as a public broadcasting institution. The big theme is divided into several categories including arts, tourism, culinary, history, and rituals/traditions. This project took place by producing 48 contents with an average duration of 5-7 minutes. This content was aired on TVRI Jawa Tengah Station in April-July 2022 and rebroadcast through the YouTube channel "Karbid TVRI". In its implementation, there are 4 main job desks in the pre-production, production, and post-production processes: producer, director, reporter, cameraman.

PROGRAM FEATURE “JAWA TENGAH HARI INI” DI STASIUN TVRI JAWA TENGAH (POSISI: KAMERAMAN DAN EDITOR) Rosita Rachma; Muhammad Bayu Widagdo; Yanuar Luqman
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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TVRI Jawa Tengah is a public broadcasting institution tasked with broadcasting information with educational value to the public. As a form of responsibility in becoming a means of preserving culture and local wisdom values, TVRI Jawa Tengah has one of the news programs, namely Jawa Tengah Hari Ini. This program contains one of the Mini Feature segments which contains light news information. Feature itself is news coverage that is informative, educative, entertaining, convincing, and provides human values (human interest) so that it can make the sympathy or empathy of those watching it moved and not bound by time (timeless). This project is present to fill the Mini Feature segment with content that raises a big theme about culture in accordance with TVRI's duties as a public broadcasting institution. The big theme is divided into several categories including arts, tourism, culinary, history, and rituals/traditions. This project took place by producing 48 contents with an average duration of 5-7 minutes. This content was aired on TVRI Jawa Tengah Station in April-July 2022 and rebroadcast through the YouTube channel "Karbid TVRI" owned by the field work team. In its implementation, there are 4 main job desks in the pre-production, production, and post-production processes: Producer, Director, Reporter, and Cameraman.

MEMAHAMI FENOMENA CYBERBULLYING PADA SELEBGRAM DI MEDIA SOSIAL INSTAGRAM Jihan Nur Firdausa Pasha Kristianti; Muhammad Bayu Widagdo
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Globalization causes interactions from one person to another with coverage of all people in the world so that it seems as if there is no limit in obtaining various information from various parts of the world. However, with the ease of communication, it does not rule out the possibility of crime occurring in cyberspace. This is the background to the rise of cyberbullying cases against celebrities on Instagram. Cyberbullying is generally defined as an act of intimidation or verbal violence by perpetrators via the internet or social networks. This study aims to understand how celebrities experience the cyberbullying they experience, how celebrity views the cyberbullying they experience, and to find out what responses the celebrities give in responding to the cyberbullying they experience. In this study, the interpretive paradigm was used with a phenomenological approach using a qualitative descriptive analysis method, new media theory and stimulus-response model theory. Using a phenomenological approach, this study seeks to understand the phenomenon of cyberbullying through the perspective of the victim. The subjects of this study consisted of five informants by conducting in-depth interviews. The findings of this study are seen from the perspective of the celebrity as a victim. The conclusion is that the researchers found that the occurrence of cyberbullying was driven by the advancement of the internet. The act of cyberbullying experienced by celebrities as victims also affects the mentality of the victims themselves and is a scary scourge, but at the same time it can be something that is indirectly beneficial. In addition, the responses made by the victims were broadly the same, however, only a few people chose to hand over this case to the authorities.

PEMAKNAAN KHALAYAK TERHADAP KONSTRUKSI PERAN BAPAK RUMAH TANGGA dalam ANIME “THE WAY OF THE HOUSEHUSBAND (極主夫道, GOKUSHUFUDŌ)” Salsabila Alfi Rizq Putri; Hapsari Dwiningtyas Sulistyani; Muhammad Bayu Widagdo
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Pandemic era forced Indonesia’s society to faced social change that shown shifting roles in family division. However, househusband’s existence become a problem due to its role ambiguity that against patriarchal gender norms. On the other hand, this ambiguity become an interesting aspect on an anime called The Way of the Househusband. This anime served unique representation of a househusband that utilize Yakuza way to do his role which attract many Indonesian audiences. The aim of this research is to find audiences’ reception towards construction of househusband in this anime. This research conducted codes of television to analyses the anime and then interpret audiences’ reception using Hall’s decoding positions. Preferred reading of this anime represents characteristics of a househusband and humanity side of Yakuza. Ideology of this anime wanted to normalize men that capable on homemaking roles and offered househusband as an alternative role. This research able to found various reception of young adults’ audiences. They accepted househusband as a well-function role in homemaking. Some audiences open possibilities to be a househusband or have a househusband as a partner. Although, audiences prefer to become a double-income couple. The construction of an ex-Yakuza househusband characteristics is able to be accepted by audiences as an ideal type of a househusband. However, some audiences perceived househusband task is not realistic due to perception that homemaking is a collaborative role for each family members. Audiences also accepted the ideology that put househusband and salaryman in the same place, their difference only on their role, traits, and knowledge about house and family matters. Research findings shown role tunning pattern that uncover how audiences’ attitudes towards househusband’s role is affected by conversation’s context and how well audiences recognize the person who’s a househusband.

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