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<![CDATA[PENGARUH LIKUIDITAS DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL INTERVENING PADAPERUSAHAAN FARMASI YANG TERDAFTAR DI BEI ]]>
<![CDATA[Erine Violiandani]]>;
<![CDATA[Ika Wahyuni]]>;
<![CDATA[Lita Permata Sari]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 6 (2023): JUNI 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v2i6.3551
<![CDATA[Pharmaceutical companies are companies whose production focuses on medicines and health The value of a company can basically be measured in several ways, one of which is the company's stock price. The purpose of this study was to determine the significance of the effect of Liquidity and Profitability on Firm Value of Dividend Policy. This research uses descriptive and quantitative research The population in this study are 12 pharmaceutical sector companies listed on the Indonesia Stock Exchange for the 2018-2021 period The sampling technique in this study used a purposive sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Liquidity has a negative but significant effect on Dividend Policy, Profitability has a positive but not significant effect on Dividend Policy, Liquidity has a significant positive effect on Company Value, Profitability has a significant positive effect on Company Value, Profitability has an effect positive but not significant to company value. The results of the indirect influence hypothesis test show that the variable Liquidity on Dividend Policy through Company Value has a positive but not significant effect, Profitability on Dividend Policy through Company Value has a negative but not significant effect.]]>
<![CDATA[PENGARUH SERVICE QUALITY DAN KEPERCAYAAN TERHADAP CUSTOMER RETENTION DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Pada MS Glow Cabang Situbondo) ]]>
<![CDATA[Alfina Dian Ratna Sari]]>;
<![CDATA[Lita Permata Sari]]>;
<![CDATA[Randika Fandiyanto]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v2i7.3571
<![CDATA[Marketing is an interconnected activity between companies and consumers as a system for generating profits, therefore having the right marketing strategy can improve it, especially as a means of promotion, in this case the development of MS Glow in Situbondo Regency. The purpose of this research is to analyze and test the influence of Service Quality and Trust on Customer Retention with Customer Satisfaction as an Intervening Variable (Study at MS Glow Situbondo Branch. The sampling method was determined by probability sampling. Data analysis and hypothesis testing in the research used Structural Equation Models – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that service quality has a significant effect on customer satisfaction; Trust has a significant effect on customer satisfaction; Service quality has a significant effect on customer retention; Trust has no significant effect on customer retention; Customer satisfaction has a significant effect on customer retention; Service quality has a significant effect on customer retention through customer satisfaction; Trust has a significant effect on customer retention through customer satisfaction]]>
<![CDATA[ANALISIS TOTAL ASSETS TURN OVER DAN CURRENT RATIO TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN Tbk SEKTOR PERTANIAN YANG TERDAFTAR DI BURSA EFEK INDONESIA DENGAN RETURN ON EQUITY SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Maria Ulfa]]>;
<![CDATA[Karnadi Karnadi]]>;
<![CDATA[Lita Permata Sari]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v2i7.3556
<![CDATA[The activity ratio is an illustration of the extent to which a company manages its assets in order to maximize the company's activities. In this study, the activity ratio as a proxy for Total assets turnover is used to calculate the rotation of all company-owned assets and to calculate all sales generated from these assets so that it will be known how effectively the company uses its asset sources. If the value of total asset turnover is high, the company's assets will be better in earning profits, this is an opportunity for investors to invest and trigger an increase in the market price of a company's shares. The purpose of this study is to determine the analysis of total assets turnover and current ratio to firm value in agricultural sector listed companies on the Indonesia Stock Exchange with return on equity as an intervening variable. Random sampling method (simple probability sampling) without regard to strata in the population in this study. Data analysis and hypothesis testing in this study used the Structural-partial Least square equation model (PLS-SEM). The results of the hypothesis test have a direct effect using the smart PLS 3.0 application, indicating that Total Asset Turn Over has a significant negative effect on the Ratio on Equity. Current Assets have a significant positive effect on the Ratio on Equity. Total Asset Turn Over has a significant positive effect on Firm Value. Current Assets have a significant negative effect on Firm Value. The ratio on Equity has a significant positive effect on Firm Value. Total Asset Turn Over has no significant negative effect on Firm Value through the Ratio on Equity. Current Assets have no significant positive effect on Firm Value through the Ratio on Equity.]]>
<![CDATA[ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NILAI PERUSAHAAN PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL INTERVENING (2019-2021) ]]>
<![CDATA[Siti Amina Ratna Sintia]]>;
<![CDATA[Lita Permata Sari]]>;
<![CDATA[Triska Dewi Pramitasari]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 3 (2023): MARET 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v2i3.3155
<![CDATA[Investment decisions and appropriate funding decisions can effect company profits and the distribution of dividends to shareholders and firm value. The purpose of this study is to analyze and examine factors Influencing firm value in food and beverage companies listed on the Indonesia Stock Exchange with dividend policy as an intervening variable (2019-2021). The population in this study are all food and beverage companies that have listed on the Indonesia Stock Exchange during 2019-2021 period, totaling 72 companies. The sampling technique is determined by purposive sampling. Data analysis and hypothesis test of this study use Partial Least Square – Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that investment decisions have a significant positive effect on dividend policy, funding decisions have an insignificant negative effect on dividend policy, investment decisions have a significant positive effect on firm value, funding decisions have an significant negative effect on firm value, dividend policy has an insignificant positive effect on firm value. The results of the indirect effect hypothesis test show that the investment decisions variable has a significant positive effect on firm value through dividend policy, funding decisions have an insignificant negative effect on firm value through dividend policy.]]>
<![CDATA[PENGARUH FIRM SIZE DAN GROWTH OPPORTUNITY TERHADAP FIRM VALUE MELALUI CASH HOLDING SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2018-2021 ]]>
<![CDATA[Yuni Astri Ayu Maulida]]>;
<![CDATA[Lita Permata Sari]]>;
<![CDATA[Triska Dewi Pramitasari]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 4 (2023): APRIL 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v2i4.3438
<![CDATA[Technological developments The change in business world and the revolution of entrepreneurship have changed because of technological development. Companies now focus not only on profit, but also on appreciation. Technology has facilitated the transformation of small businesses into global businesses. This study aims at is analyzing and testing the effects of Firm size and Growth opportunity on Firm value through Cash holding as an intervening variable in food and beverage companies listed in the Indonesia Stock Exchange year 2018-2021. The population in this study were 21 food and beverages companies listed on the Indonesian Stock Exchange during the 2018 – 2021 period. The sampling technique was determined by purposive sampling. Data analysis and hypothesis testing in this study use Structural Equation – Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application shows that Firm size has a negative significant effect on Cash holding, Growth opportunity has a positive but not significant effect on Cash holding, Firm size has a negative but not significant effect on Firm value, Growth opportunity has a negative but not significant effect on Firm value and Cash holding have a negative but not significant effect on the Firm value. Meanwhile, the results of the indirect effect hypothesis test show the firm size variable has a positive but not significant effect on Firm value through Cash holding and Growth opportunity have a negative but not significant effect on Firm value through Cash holding.]]>
<![CDATA[ANALISIS HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA WAROENG JMK (JEMBATAN MERAH KLATAKAN) DI SITUBONDO ]]>
<![CDATA[Sindy Antika]]>;
<![CDATA[Lita Permata Sari]]>;
<![CDATA[Minullah Minullah]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 5 (2023): MEI 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v2i5.3505
<![CDATA[Marketing is an activity carried out by companies to market or promote goods or services. The purpose of this study was to analyze and test the effect of price, service quality, and purchasing decisions on consumer satisfaction at Waroeng JMK (Jembatan Merah Klatakan). The sampling technique in this study used a simple random sampling technique. Data analysis and hypothesis testing in this study used the Partial Least Square-Structural Equation Model (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application showed that price had a significant positive effect on purchasing decisions, service quality had a significant positive effect on purchasing decisions, price had a positive effect but not significant on consumer satisfaction, service quality had a significant positive effect on consumer satisfaction, purchasing decisions had a positive effect but not significant on consumer satisfaction. The results of the indirect effect hypothesis test showed that the price variable had a positive effect but not significant on consumer satisfaction through purchasing decisions , service quality had a positive effect but not significant on consumer satisfaction through purchasing decisions.]]>
<![CDATA[ANALISIS KEBERAGAMAN PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KEDAI BABE DI SITUBONDO ]]>
<![CDATA[Rizal Ainul Yaqin]]>;
<![CDATA[Lita Permata Sari]]>;
<![CDATA[Yudha Praja]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 9 (2023): SEPTEMBER 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v2i9.3624
<![CDATA[Marketing management can be defined as the analysis of planning, implementing and controlling programs designed to create, build and maintain profitable exchanges with target markets to achieve organizational goals. The research objective is to analyze and test the effect of product diversity and service quality on customer loyalty through customer satisfaction. The population in this study were consumers of Kedai Babe. The sampling technique was determined by the sample random sampling method. This study's data analysis and hypothesis testing used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that product diversity has a negative but insignificant effect on customer satisfaction, service quality has a significant positive effect on customer satisfaction, product diversity has a significant positive effect on customer loyalty, service quality has a significant positive effect on customer loyalty, customer satisfaction has a positive but insignificant effect on customer loyalty, product diversity has a significant negative effect does not affect customer loyalty through customer satisfaction, service quality has a positive but insignificant effect on consumer loyalty through customer satisfaction.]]>
<![CDATA[ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NILAI PERUSAHAAN PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PERIODE 2019-2021 ]]>
<![CDATA[Hilmiyatul Hanifa]]>;
<![CDATA[Ika Wahyuni]]>;
<![CDATA[Lita Permata Sari]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 8 (2023): AGUSTUS 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v2i8.3589
<![CDATA[The aim of this research is to analyze the factors that influence company value in food and beverage companies listed on the Indonesian Stock Exchange with profitability as an intervening variable for the 2019-2021 periods. The population in this study was all 30 food and beverage companies registered on the IDX. The sampling technique in the research used purposive sampling so that 10 data analysis samples were obtained. Data analysis and hypothesis testing in this study used the Smart PLS 3.0 application. The results of this study indicate that capital structure has a positive but not significant effect on profitability. While Liquidity has a negative but not significant effect on profitability. Capital structure and liquidity have no significant effect on firm value. Profitability has a significant positive effect on firm value. Capital structure and liquidity have no significant effect on company value through profitability.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA TOKO KINTAN DI CERMEE DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Sariyanti Sariyanti]]>;
<![CDATA[Lita Permata Sari]]>;
<![CDATA[Yudha Praja]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v2i7.3566
<![CDATA[Marketing management is an analysis of planning, implementing and controlling programs designed to create, build and maintain profitable exchanges with target markets to achieve organizational goals. The purpose of this study was to analyze and examine the effects of product and service quality on consumer loyalty through consumer satisfaction. The population in this study was consumers of Kintan Store in Cermee. The sampling technique was determined by simple random sampling method. Data analysis and hypothesis testing in this study used Partial Least Square Structural Equation Modeling (PLS-SEM). The results of direct effect hypothesis test using Smart PLS 3.0 application showed that product quality has a negative but not significant effect on consumer satisfaction, service quality has a significant positive effect on consumer satisfaction, product quality has a negative but not significant effect on consumer loyalty, service quality has a positive but not significant effect on consumer loyalty, consumer satisfaction has a significant positive effect on consumer loyalty, product quality has a negative but not significant effect on consumer loyalty through consumer satisfaction, service quality has a significant positive effect on consumer loyalty through consumer satisfaction.]]>
<![CDATA[DISIPLIN KERJA DAN KOMPENSASI DALAM MEMPENGARUHI KINERJA PADA PT PNM MEKAAR KABUPATEN SITUBONDO DENGAN MEDIASI VARIABEL KEPUASAN KERJA ]]>
<![CDATA[Gilda Nindita Safira]]>;
<![CDATA[Lita Permata Sari]]>;
<![CDATA[Riska Ayu Pramesthi]]>
<![CDATA[ Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 8 (2023): AGUSTUS 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.36841/jme.v2i8.3573
<![CDATA[The study aimsto determine the influence of Work Discipline and Compensation on Performance at PT PNM Mekaar in the Situbondo Regency with the Mediationof Job Satisfaction Variables. The sampling technique in this research is a Saturated Sample. This study's data analysis and hypothesis testing utilize Partial Least Square (PLS-SEM). The results of hypothesis testing for direct effects using Smart PLS 3.0 application indicate that work discipline has a positive and significant influence on job satisfaction,compensation has a positive and significant influence on job satisfaction, work discipline has a positive and significant influence on employee performance, compensation has a negative yet significant influence on employee performance, job satisfaction has a positive and significant influence on employee performance, work discipline has a positive but not significant influence on employee performance through job satisfaction, and compensation has a positive and significant influence on employee performance through job satisfaction.]]>
