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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Private Law
Mita Lestari
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Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI KOMUNIKASI PERSUASIF DALAM MENARIK MINAT KREDITUR UNTUK MELAKUKAN KREDIT DI PT. ADIRA FINANCE PEKANBARU Mita Lestari; Nova Yohana
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Human needs increasingly meningkatdan there is never a limit, while the increasingly difficult economic conditions, it forces everyone should have a strategy to meet kebutuhantersebut tersendidi. One of the strategies that today is the best solution to meet that need is to do credit. This action is not without reason, creditors increasingly interested in credit because it is easier to obtain goods to meet the needs. The number of companies that offer credit services, on condition that the easier and mild interest, help people easily meet their needs. One of the companies that provides credit services is Adira Finance.This research uses descriptive qualitative research methods conducted at PT. Adira Finance located on Jl. Sudirman, No. 21. Pekanbaru Riau with the selection of informants using Purposive Sampling technique. The object of this research is persuasive communication strategy of PT. Adira Finance Pekanbaru with research subject, creditor candidate, marketing operational chairman, marketing leader and sales marketing (kariyawan). Data collection techniques used were interviews, observation and documentation.The results obtained that the communication strategy of PT. Adira Finance Pekanbaru is done by using persuasive communication strategy by choosing the credibility of communicator of persuasive communication, persuasive message and media that is used. With the selection of communicators delivery of messages backed by education and can be trusted to run the activities provided by PT. Adira Finance Pekanbaru with maximum in attracting creditors to credit. In marketing, the message gained in introducing the product and doing credit in PT. Adira FInance Pekanbaru get the benefits of starting the process quickly, the condition is mudan and the interest is affordable in one day ready, free of fraud, this is because adira is a very trustworthy finance institution, and even been recognized by OJK. PT. Adira finance Pekanbaru using media such as sms, phone, social media (facebook, instagram, tweeter), brochures and baners to promote their products.Keywords: communication strategy, conducted
STUDI LITERATUR ASPIRASI KARIR SISWA Mita Lestari; Elni Yakub; Tri Umari
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 8, No 2 (2021): EDISI 2 JULI-DESEMBER 2021
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

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Abstract: Career aspiration is something that must be owned by every individual, especially for students who are at the Middle and High School level. At this time, students begin to think about the career plans they want to choose for their future. However, not all students have a good level of career aspirations, some of them still do not know what type of career they want to choose in the future. Therefore, this study aims to determine the concepts and theories of students' career aspirations, the factors that influence students' career aspirations, as well as efforts to increase students' career aspirations. This research is a literature study of various existing research journals and reference books, with a range of years between 2015 and 2020. Then the data is packaged as data and information material that can provide an overview of students' career aspirations. The recapitulation results show that career aspirations are individual orientations towards career goals that are in accordance with the desired expectations, needs, motives, and desires of a person in a career. While the most widely used theory to explain the factors that influence students in determining careers is the theory of Krumboltz's Social Learning Society, where personality and environment become factors that determine student decision making or career determination. So the role of guidance and counseling teachers is very much needed in an effort to increase students' career aspirations through specialization programs and the implementation of career guidance services in schools.Key Words: Career aspiration, Student, Middle and High Schools, Guidance andCounseling Teacher.
Pelaksanaan Perjanjian Pemberian Pinjaman Khusus Antara Bank Ntb Syariah Dengan Anggota Ikatan Pengusaha Muslimah Indonesia (IPEMI) Mita Lestari; Rahmawati Kusuma
Private Law Vol. 2 No. 1 (2022): Private Law Universitas Mataram
Publisher : Fakultas Hukum Universitas Mataram

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Abstract

This research aims are to know how the implementation of provision specific loans between Bank NTB Sharia with UMKM IPEMI member and how is the default settlement mechanism will be taken by Bank NTB Sharia if another party breach the contract. This research is qualified as normative empirical legal research. the research result shows that Bank NTB Sharia provide convenience for the UMK in the loan process until it realization with bigger opportunity, because of UMKM IPEMI is an association which have big success rate and also contribute in regional economy empowerment. The dispute settlement mechanism is conducted by the Bank NTB Sharia according to Article 55 Law Number 21 of 2008 and Article 26 of Murabahah Loans Contract of Bank NTB Sharia.
Co-Authors Elni Yakub Kusuma, Rahmawati Nova Yohana Tri Umari