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All Journal Jurnal Ilmu Manajemen (JIM) International Journal of Economics, Management, Business, and Social Science
Annisa Aurelia Eksananda
Universitas Negeri Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH PRODUCT INNOVATION DAN BRAND IMAGE TERHADAP PURCHASE INTENTION (STUDI PADA KONSUMEN PRODUK SCARLETT WHITENING) Annisa Aurelia Eksananda; Tias Andarini Indarwati
Jurnal Ilmu Manajemen Vol 10 No 1 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (684.227 KB) | DOI: 10.26740/jim.v10n1.p233-243

Abstract

One of the industrial sectors currently multiplying in Indonesia is the skincare industry. Brand competition and skincare product innovation attract the attention of consumers to buy skincare products. This study aims to determine the effect of product innovation and brand image on the purchase intention of Scarlett Whitening products. This type of research uses quantitative methods. The population in this study were respondents who knew about the Scarlett Whitening product with a total sample of 120 respondents, using a non-probability sampling technique. The method used was judgmental sampling, distributed using an online questionnaire. Data analysis used the multiple linear regression method with the help of the SPSS program version 26. The results showed that product innovation and brand image had a positive and significant effect on the purchase intention of Scarlett Whitening products. The theoretical implication of this research is that product innovation and brand image affect purchase intention with a very strong (positive) and proportional relationship. Meanwhile, the significance of this research on the cosmetic and skincare industry is expected to be a reference in business management by optimizing the development of product variations and brand utilization.
Consumer Price Perception on Buying Interest Xiaomi Smartphone Products Annisa Aurelia Eksananda; Firman Adhar Wisandiko; Muhammad Saif; Furqan Abdullah; Tias Andarini Indarwati
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 3 (2021): September
Publisher : CV ODIS

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Abstract

The purpose of the study is to analyze and explain the effect of price perception on consumer buying interest in  Xiaomi smartphone products. Type of research is conclusive research design. The conclusive aims to test hypotheses and test specific relationships. Population and sample in this research consisted of 58 respondents. The data were collected by a questionnaire that was distributed to respondents online and a literature review. The analysis method was using multiple linear regression analysis by SPSS version 26.  The result of this research analysis are: (1) the Perception of consumer prices has a positive and significant effect on consumer buying interest in Xiaomi products. (2) There are differences in price perceptions and buying interest in Xiaomi product. (3) The price of Xiaomi products that most consumers want is in the range of Rp. 2,000,000- Rp. 2,999,000. (4) Only 25% of Xiaomi products are in the price range desired by consumers  (5) The price perception felt by consumers for Xiaomi products has a fairly high value, which means that the prices offered are currently well accepted by the public. (6) Companies to revised the prices that have been set based on what consumers want to be followed by improvements in features, benefits, and quality but still consider the company’s resources.
Co-Authors Firman Adhar Wisandiko Furqan Abdullah Muhammad Saif Tias Andarini Indarwati