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Hubungan antara Experiential Marketing, Layanan Restoran Prasmanan, Customer Satisfaction, dan Customer Loyalty Sutanto, Grace Chintia; Indarwati, Tias Andarini
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.338 KB) | DOI: 10.26740/jim.v8n3.p954-967

Abstract

Every company wants its brand to be a major concern for consumers. Experiential marketing is a way of marketing that not only sells products but also creates them accompanied by emotional experiences that touch consumers' hearts. One of the businesses that are using experiential marketing is Hanamasa Restaurant which is a Japanese restaurant with buffet service type. The purpose of this research is to investigate the effect of experiential marketing and service attributes on buffet restaurants on customer loyalty with customer satisfaction as a mediating variable, a case study of Hanamasa consumers in Surabaya. Path analysis using AMOS 24 and IBM SPSS was performed for statistical analysis. Research with 110 respondents was taken with nonprobability sampling techniques. Criteria for respondents in this study are at least 19 years old and have visited Hanamasa at least twice in the past one to six months. The results of this study are experiential marketing a positive effect on customer satisfaction both through customer loyalty and directly. Likewise, the effect of service attributes on buffet restaurants has a positive impact on customer satisfaction but not on customer loyalty.
Pengaruh Experiential Marketing dan Zoo Image terhadap Revisit Intention dengan Experiential Satisfaction sebagai Variabel Intervening Taraoktavia, Viyo Tri; Indarwati, Tias Andarini
Jurnal Ilmu Manajemen Vol 9, No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p%p

Abstract

The sustainability of a tourist attraction is reflected by the experiential satisfaction of visitors to tourism objects. One of the influencing factors is to create engaging experiential marketing and make an impression on the visitor's mind and the image attached to the company. Experiencing engaging experiential marketing and a good image from the company makes visitors feel experiential satisfaction and revisit intention. This study aims to determine the effect of experiential marketing and zoo image on revisit intention with experiential satisfaction as an intervening variable. This study used 200 samples with a non-probability sampling technique using the purposive sampling method. Data were collected using an online questionnaire. The analytical tool in this research is path analysis using AMOS and IBM SPSS. Based on the study results, experiential marketing positively affects experiential satisfaction and revisit intention directly, unlike the zoo image, which positively affects experiential satisfaction but not revisit intention. As a suggestion, Surabaya Zoo can improve visitors' image, such as improving the services provided and adding engaging experiential marketing to attract visitors' engagement again in the future.
Pengaruh Viral Marketing dan Brand Awareness terhadap Niat Beli pada Burger King Indonesia Dumatri, Agatha Christy Avega; Indarwati, Tias Andarini
Jurnal Ilmu Manajemen Vol 9, No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.804 KB) | DOI: 10.26740/jim.v9n2.p%p

Abstract

Competition for fast food restaurants is so fierce that companies need to find ways to do marketing wisely. Social media is one of the growing platforms that can be used as a marketing medium to reach consumers widely and quickly, which will lead to the emergence of consumer purchase intentions. This study aims to examine the effect of viral marketing and brand awareness on purchase intention. This study used 200 respondents with non-probability sampling techniques, and the method used was judgmental sampling were distributed using online questionnaires. Data were analyzed using multiple linear regression. This study found that viral marketing and brand awareness have a significant influence on purchase intention “Burger King Indonesia”. Based on the result, it can be used as a recommendation “Burger King Indonesia” in increase brand awareness more among competitors and have an impact to purchase intention.
PELATIHAN PEMASARAN ONLINE PADA PELAKU USAHA KERIPIK TEMPE DAN KERIPIK BUAH DESA SUKOREJO KECAMATAN SIDAYU KABUPATEN GRESIK Indawati, Nurul; juniarti, rosa prafitri; paramita, sista; indarwati, tias andarini
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol 7, No 1 (2021)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ja.v7n1.p18-22

Abstract

UMKM Desa Sukorejo memiliki beberapa produk unggulan yang tergabung dalam BUMDes Podhojoyo Sukorejo. Banyaknya produk yang dihasilkan oleh UMKM setempat, mendorong masyarakat dan pengelola BUMDes Podhojoyo Sukorejo untuk belajar terkait pemasaran online. Kegiatan PKM ini berupaya memberikan pelatihan dan pendampingan pemasaran online dengan materi pelatihan mengenai konsep komunikasi pemasaran dan pengenalan aplikasi pendukung pemasaran online (Shopee). Metode yang digunakan adalah pelatihan dan pendampingan serta monitoring evaluation agar proses pelaksanaan program PKM ini dapat berjalan sesuai rencana, memperoleh hasil sesuai harapan dan tuntas dilaksanakan. Hasil pelatihan pemasaran online menunjukan bahwa peserta menjadi lebih mengetahui besarnya peluang pasar melalui toko online. Selain itu, peserta juga lebih mengetahui proses memasarkan produk yang dimiliki pada toko online. Kata Kunci: pemasaran online, toko online, pelatihan dan pendampingan
PENGARUH KESADARAN LINGKUNGAN DAN SHARED VALUE CORPORATE SOCIAL RESPONSIBILITY TERHADAP NIAT BELI ULANG KFC INDONESIA Kristando, Liskia Maria; Indarwati, Tias Andarini
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 1 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i1.9340

Abstract

Permasalahan lingkungan menjadi masalah yang sulit untuk dipecahkan, Indonesia merupakan negara dengan penyumbang sampah plastik di lautan terbesar kedua dunia. Sebagian besar sampah tersebut berasal dari sedotan plastik sekali pakai. Kondisi tersebut menyebabkan masyarakat khawatir sehingga beralih ke produk atau layanan yang perusahaannya bertanggung jawab terhadap lingkungan. KFC merupakan perusahaan restoran cepat saji yang melakukan kegiatan CSR dengan mengadakan gerakan #nostrawmovement. Kegiatan ini bertujuan membangun kesadaran masyarakat terhadap bahaya sampah sedotan plastik sekali pakai. Penelitian ini adalah penelitian kuantitatif dengan desain penelitian kausalitas untuk menentukan pengaruh kesadaran lingkungan dan shared value corporate social responsibility terhadap niat beli ulang KFC (Studi pada KFC Indonesia). Teknik pengambilan sampel pada penelitian ini menggunakan judgmental sampling dengan ukuran sampel 200 responden yang merupakan konsumen KFC. Yaitu, Konsumen KFC yang pernah membeli minimal 2 kali. Hasil penelitian ini menunjukkan tidak ada pengaruh antara kesadaran lingkungan terhadap niat beli ulang KFC dan ada pengaruh signifikan positif antara shared value corporate social responsibility terhadap niat beli ulang KFC. Litter is an endless environmental issue that puzzled the mind, with that being said Indonesia is however still manage to put salt on the wound by contributing as second largest plasticbased garbage producer in the world. Most of those plastic outcast were plastic straw disposable. This situation naturally motivate environmental-caring consumer to turn their back to those of environmentally careless service provider and put their attention only for companies and businesses with a correct manner of responsibility to the environmental impact. Kentucky Fried Chicken (KFC) is a fast food restoran performing a Corporate Social Responsibility (CSR) program called #nostrawmovement to educate the public about the menace of non-reusing plastic straw behavior, thus expected to encourage them to did not use plastic straw anymore.This work present a quantitative study with causality study by design to determine the relationship between environmental awareness alongside shared value corporate Social Responsibility (CSR) to repurchase intentions of KFC (a study of KFC Indonesia). The sampling method that deployed in this work is judgmental sampling with sample width of 200 respondent KFC’s consumer. All the respondents at least buy the KFC’s product twice. The result of this study showed that there is no connection between environmental awareness and buy back willingness of KFC’s product, and also there is a significant positive leverage from Shared Value corporate Social Responsibility (CSR) to repurchase intention of KFC’s product.
Studi Perbedaan Niat Beli Green Electricity Product Berdasarkan Gender Tias Andarini Indarwati; Nindria Untarini
Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Vol 12, No 1 (2017)
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.725 KB) | DOI: 10.24269/ekuilibrium.v12i1.421

Abstract

Consumers adapt to this situation by considering environmental issue when shopping and  by their purchase behavior. The aims of this paper are examines of differences of environment awareness and purchase intentions between male and female of students of Surabaya State University. Secondly, examines also role linearly of environment awareness on purchase intentions. Examines role linearly of environment awareness on purchase intentions of green electricity product using simple linier regression analysis. The results indicate that there are no differences of environment awareness and purchase intentions at the students of Surabaya State University by gender. And finally, environmental awareness has also positive effect on purchase intentions. The results of this study have implications for marketers in identifying, designing, and managing marketing mix with consider discrepancy of purchase intentions in the green electricity product by gender.
Photo Product dan Content Marketing Instagram dalam Pemasaran Online Marketing INTAKO Tias Andarini Indarwati
Abimanyu : Jornal of Community Engagement Vol 2 No 2 (2021): Agustus 2021
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.109 KB) | DOI: 10.26740/abi.v2i2.14443

Abstract

Koperasi INTAKO yang berdiri sejak 1976 memproduksi tas dan koper yang memiliki konsumen dalam negeri maupun luar negeri memiliki potensi besar dalam dalam bidang ekonomi. Kondisi bencana lumpur Lapindo di tahun 2006 telah menjadikan penurunan penjualan mencapai 80%. Kondisi Pandemic saat ini lebih memprihatinkan bagi koperasi INTAKO dilihat dari omset penjualannya. Koperasi INTAKO telah berupaya menggunakan social media Instagram akan tetapi belum dimanfaatkan sepenuhnya tampak pada tidak terupdate-nya informasi yang ada. Pandemic seperti ini pemasaran online adalah hal yang tidak dapat dihindari. Tujuan kegiatan ini adalah memaksimalkan photo produk dan content marketing dari Instagram dalam rangka meningkatkan pemasaran Koperasi INTAKO. Metode yang kami gunakan adalah workshop sehingga karyawan INTAKO dapat melanjutkan kegiatan tersebut kedepannya. Hasil dari kegiatan ini bahwa terdapat perubahan tampilan Instagram yang berbeda secara photo produk nya dan content marketing sebagai sarana komunikasi dan informasi bagi calon konsumen.
The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products) Mohc. Velian Muhajir; Tias Andarini Indarwati
Journal of Business and Behavioural Entrepreneurship Vol 5 No 1 (2021): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.005.1.04

Abstract

Bubble drink products are one of the beverage trends that have developed this year, even during the Covid 19 pandemic. One of the bubble drink brands that is in demand by the public especially teenagers in Indonesia is Chatime, in which consumers do not buy Chatime just once. The purpose of this paper is to study the effect of corporate social responsibility, food quality, customer satisfaction, on repurchase intention, through customer satisfaction. The research sampling techniques used are nonprobability sampling by judgmental sampling. This study focuses on Chatime consumers who bought Chatime products during a pandemic Covid-19. The data analysis technique is used path analysis. The results show that CSR has a negative effect on repurchase intention and customer satisfaction, food quality has a positive effect on repurchase intention and customer satisfaction, perceived value has a negative effect on repurchase intention, but has a positive effect on customer satisfaction.
The Effects of E-Trust and E-Service Quality to E-Loyalty with E-Satisfaction as the Mediation Variable (The Study of Bebas Bayar Application User’s in Indonesian) Febrianto Gotama; Tias Andarini Indarwati
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 6 No 2 (2019): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v6i2.9503

Abstract

This research aims to examine the effect of e-trust and e-service quality on e-loyalty of Bebas Bayar application with e-satisfaction as a mediation variable. This study used a non-probability sampling of 220 respondents and path-analysis. The results of this study show that all proposed variable hypotheses are significant, but e-service quality has no significant influence on e-loyalty. E-trust and e-service quality have a significant effect on e-loyalty with e-satisfaction as a mediation variable.
Hubungan antara Experiential Marketing, Layanan Restoran Prasmanan, Customer Satisfaction, dan Customer Loyalty Grace Chintia Sutanto; Tias Andarini Indarwati
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.338 KB) | DOI: 10.26740/jim.v8n3.p954-967

Abstract

Every company wants its brand to be a major concern for consumers. Experiential marketing is a way of marketing that not only sells products but also creates them accompanied by emotional experiences that touch consumers' hearts. One of the businesses that are using experiential marketing is Hanamasa Restaurant which is a Japanese restaurant with buffet service type. The purpose of this research is to investigate the effect of experiential marketing and service attributes on buffet restaurants on customer loyalty with customer satisfaction as a mediating variable, a case study of Hanamasa consumers in Surabaya. Path analysis using AMOS 24 and IBM SPSS was performed for statistical analysis. Research with 110 respondents was taken with nonprobability sampling techniques. Criteria for respondents in this study are at least 19 years old and have visited Hanamasa at least twice in the past one to six months. The results of this study are experiential marketing a positive effect on customer satisfaction both through customer loyalty and directly. Likewise, the effect of service attributes on buffet restaurants has a positive impact on customer satisfaction but not on customer loyalty.