Article Per Year (5 Year)
p-Index From 2019 - 2024
0.983
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Ekonomi (JUPE) eCo-Buss Jurnal Pengabdian Masyarakat Madani Indonesian Journal of Business Analytics (IJBA)
Desi Susanti
STIE Persada Bunda
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
The Opportunities and Challenges Analysis of the Coffee Shop Business during the Covid Pandemic 19 in Pekanbaru Kiki Joesyiana; Asepma Hygi Prihastuti; Desi Susanti
Jurnal Pendidikan Ekonomi (JUPE) Vol 10 No 1 (2022)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v10n1.p1-8

Abstract

Currently, the coffee shop is one of the growing trends in the coffee businesses that are of great interest, not only in Pekanbaru but throughout Indonesia, the existence of a coffee shop business is increasing growth. However, in early 2020, the world faced Covid 19 pandemic that is greatly impacting the life aspects including the coffee shop business. This research aims to know the opportunities and challenges as the reference for the owner to run the business ahead in Covid 29 Pandemic and to be more creative to take advantage of its opportunities and challenges to keep the business survived and to make a profit. The Descriptive qualitative analysis was employed in this research with a SWOT framework. Primary and secondary data were used in this research, it was obtained from observation and in-depth interview related to opportunities and challenges of coffee shop business in Covid 19 Pandemic and also the distribution of the questionnaire. SWOT analysis and SWOT matrix show that the Coffee Shop business in Pekanbaru is in cell 1 (Grow and Build). Intensive strategy (market penetration, product development, and market development) was the most appropriate strategy to be implemented in this cell part of the Coffee Shop business in Pekanbaru
Pengembangan Badan Usaha Milik Desa (BumDes) Untuk Kesejahteraan Ekonomi Masyarakat Desa Bukit Ranah Kabupaten Kampar Provinsi Riau Kiki Joesyiana; Asepma Hygi Prihastuti; Desi Susanti; Sri Wahyuni
Jurnal Pengabdian Masyarakat Madani Vol 1 No 2 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.238 KB) | DOI: 10.51805/jpmm.v1i2.24

Abstract

This service aims to provide knowledge to the residents of the hill realm village, especially members of the Bukit realm Village Owned Enterprise so that they can maximize the benefits of the existence of the BUMdes that they have and are able to manage and develop the BUMdes in order to help provide initial business capital to cooperative members, namely the residents of the hill village. realm, so that in the future many hill village residents can enter the business world and for those who already have a business, can take advantage of the existence of BUMdes that they have to advance and develop their business. Village-Owned Enterprises are village businesses that are managed by the village government and are legal entities. The village government can establish village-owned enterprises of the same age as the needs and potentials of each village. The formation of village-owned enterprises is determined by village regulations. The management of village-owned enterprises consists of the village government and the local community. The capital of village-owned enterprises can come from the village government, community savings, government assistance, provincial governments and district/city governments, loans, or other party's capital participation or profit-sharing cooperation on the basis of mutual benefit. Village-owned enterprises can make loans, which can be done after obtaining BPD approval. Until now, most BUMDes are still standing and do not have productive business activities due to various problems that have prevented BUMdes from growing as expected. In Bukit Ranah Village there is a Village-Owned Business Entity which is a legal entity whose members are residents of the hill realm village itself.
Pengaruh Celebrity Endorser Terhadap Minat Beli Pengguna Media Sosial Instagram (Studi pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Islam Riau) Kiki Joesyiana; Agustin Basriani; Desi Susanti; Sri Wahyuni
eCo-Buss Vol. 4 No. 2 (2021): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i2.228

Abstract

Selebriti instagram saat ini merupakan komunikator dalam proses penawaran produk yang banyak di pergunakan oleh para pelaku usaha onlineshop, yang biasa disebut sebagai celebrity endorser. Selebriti Instagram sangat populer di kalangan masyarakat dari semua aspek usia bahkan dipercaya bisa lebih mempengaruhi masyarakat yang juga disebut konsumen untuk memutuskan dan mempengaruhi secara langsung berkeinginan untuk membeli produk. Promosi merupakan strategi terbaik yang sering dilakukan pengusaha untuk memasarkan produk mereka serta memperkenalkan merek yang mereka tawarkan. Instagram adalah salah satu media sosial yang memiliki peminat paling banyak di kalangan masyarakat terutama mahasiswa. Karena banyaknya masyarakat khususnya mahasiswa yang memiliki media sosial instagram, membuat para pelaku usaha memilih instagram sebagai alat promosi produk yang mereka jual, yang mana promosi tersebut menggunakan celebrity Endorser untuk menarik minat beli calon konsumen. Celebrity Endorser sendiri membawa pengaruh besar dalam kegiatan promosi, semakin populer dan banyaknya jumlah followers di instagram selebriti tersebut, maka semakin besar juga peluang produk di kenal banyak kalangan masyarakat terutama mahasiswa, semakin banyak produk di kenal masyarakat, maka semakin besar pula jumlah penjualan serta keuntungan yang di terima oleh pelaku usaha onlineshop. Tujuan dari penelitian ini adalah untuk mengetahui Kredibilitas Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram, untuk mengetahui Keahlian Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram, untuk mengetahui Daya Tarik Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram, untuk mengetahui Kepercayaan (trustworthiness) Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram dan untuk mengetahui power Celebrity Endorser terhadap Minat Beli Pengguna Media Sosial Instagram. Dari hasil penelitian terdapat pengaruh positif dan signifikan antara kredibilitas, keahlian, daya tarik, kepercayaan, power (kekuatan) celebrity endorser terhadap minat beli Pengguna Media Sosial Instagram Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Islam Riau di Kota Pekanbaru
The Influence Of Workload, Work Conflict And Work Stress on the Performance Of Sprinter Employees at PT Garuda Express Nusantara in Pekanbaru Kiki Joesyiana; Agustin Basriani; Desi Susanti
eCo-Buss Vol. 5 No. 2 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i2.604

Abstract

The progress of a company is very dependent on the human resources it has. Although the various factors needed are available, without the role of humans in it, the company will not be able to operate properly. The quality of employee performance is the main factor and determinant of the success of a company. An employee who has qualified abilities and can act well in certain situations and conditions is an achievement for employee performance. The main benchmark in evaluating the performance of an employee is the ability he/she has. How an employee can accept the workload, understand work conflicts and deal with work stress that is experienced, can indicate the high or low quality of employee performance. The respondents in this study were employees of the sprinter department (courier) at PT Garuda Express Nusantara (J&T Express) Pekanbaru, which was located on Harapan Raya Street. The population in this study was 240 employees and the entire population was sampled using a saturated sampling technique. The analysis technique used was descriptive quantitative. The results of the study conclude that workload, work conflict, and work stress influences the performance of sprinter employees at PT Garuda Express Nusantara (J&T Express) Pekanbaru with an Adjusted R Square value (Coefficient of Determination) of 0.858. It means that the influence of the independent variable (X) namely workload, work conflict, and work stress affects the dependent variable (Y), namely employee performance of 85.8%. Meanwhile, the remaining 14.2% is influenced by other variables which not included in this study
The Influence of Work Motivation and Compensation on the Performance of Civil Servants in the Payung Sekaki District Office, Pekanbaru City Ardiles; Kiki Joesyiana; Desi Susanti; Setiawati
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3732

Abstract

The basic capital to be able to show performance is mastery of expertise (competence) which includes: technical competence, namely mastery of certain scientific fields such as technology, law, economics, and others. Managerial competence, this is associated with a person's ability in the field of leadership to empower all available resources. Behavioral competence, in this case involves ethics, emotional mastery, motivation and the level of one's wisdom. So motivation as a measure of strength that can encourage someone to behave that can take action internally and externally positively or negatively to provide direction that depends on the strength possessed by the leader. Based on the results of the coefficient of determination (Adjusted R Square) of 0.512 or 51.6%, this means that 51.6% of the employee performance variables can be explained by work motivation and compensation variables. While the remaining 48.4% by other variables not examined. It can be concluded that this study shows that motivation and compensation have an effect on employee performance at the Payung Sekaki Subdistrict Office of Pekanbaru City.
Co-Authors Agustin Basriani Ardiles Prihastuti, Asepma Hygi Setiawati Sri Wahyuni