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All Journal Teosofi: Jurnal Tasawuf dan Pemikiran Islam Al-Mustashfa Al-Banjari : Jurnal Ilmiah Ilmu-Ilmu Keislaman AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM AT-TURAS: Jurnal Studi Keislaman Syarikat : Jurnal Rumpun Ekonomi Syariah JEECAE (Journal of Electrical, Electronics, Control, and Automotive Engineering) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Jurnal Islam Nusantara ISJOUST
Nurul Huda
Universitas Nurul Jadid
Religion Arts Humanities Astronomy Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Journal : TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora

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MEMASARKAN SHALAWAT: Dari Pasar Dakwah hingga Ekonomi Global Nurul Huda
TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Vol 1, No 1 (2020): Majelis Shalawat dan Komodifikasi Agama
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.602 KB) | DOI: 10.33650/trilogi.v1i1.1596

Abstract

This article attempts to figure out the ways the commodification strategy which is carried out by Majelis Shalawat is not only to increase the number of majelis followers, but also to take advantage of their loves in order to increase and maintain the existence of the majelis in the midst of the religious industry in Indonesia. Using the critical discourse analysis method to the religious symbols of Syubbanul Muslimin in Probolinggo, this study finds that in shalawat stage with various religious symbols, there is an unavoidable economic mechanism, a pivot point between religion and market which certainly becomes a new hope on the one side as well as a challenge on the other side in the context of a global economy. This mechanism works through the formation of space (spatialization) in the virtual realm and the real network of the da'wah market.
Co-Authors Fitria Nur Aini Hilman Saravian Iskawanto Husnul Khotimah Ilmi Rizki Imaduddin Rakhmad Gusta Putra Septiana Dwiputri Maharani Siti Murtiningsih Wildatul Islamiyah