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Nusun Ulina
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Economics, Econometrics & Finance

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ANALISIS PERBANDINGAN KEPUTUSAN PEMBELIAN COMPLEX BUYING BEHAVIOUR PADA KONSUMEN PERUMAHAN SARI RESIDENCE Nusun Ulina; Jushermi '; Sjahruddin '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research was held at PT. Hutama Property Pekanbaru to find out the comparison of customer purchasing decision toward location, price, design, quality, and facility. the population on this research was customer's Sari Residence and Wijaya Kusuma in Pekanbaru that bought the unit.Keywords: location, price, design, quality, facility.
Co-Authors Jushermi ' Sjahruddin '