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Jushermi '
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ANALISIS SEGMENTASI GAYA HIDUP PADA MAHASISWA JURUSAN MANAJEMEN S1 FAKULTAS EKONOMI UNIVERSITAS RIAU Jushermi '
Jurnal Ekonomi Vol 21, No 01 (2013)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.009 KB) | DOI: 10.31258/je.21.01.p.%p

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana segmentasi gaya hidupmahasiswa jurusan manajemen S1 Fakultas Ekonomi Universitas Riau. dalampenelitian ini penulis menggunakan variabel gaya hidup sebagai dasarsegmentasi yang dilihat dari variabel AIO, yaitu; Aktifitas (Activity), Minat(Interest) dan Pendapat (Opinion).Penelitian ini menggunakan teknik sampling non-probabilitas, yaitu teknikconvenience sampling dengan sebelumnya menggunakan rumus slovin makaterpilih 200 orang sampel. Penelitian ini bersifat deskriptif sedangkan analisisdata yang digunakan adalah analisis faktor dan analisis klaster dengan bantuanprogram SPSS versi 17.0.Dari hasil penelitian yang telah dilakukan dengan analisis faktor mahasiswajurusan manajemen S1 Fakultas Ekonomi Universitas Riau terbagi menjadi 10Kelompok Komunitas, yaitu komunitas pengikut tren teknologi, komunitasfantasi/hiburan, komunitas rumahan, komunitas gaul, komunitas modern/pengikuttrend mode, komunitas pencari informasi, komunitas kebanyakan, komunitassportif, komunitas touring-wisata kuliner, dan komunitas relasi/pertemanan.Selanjutnya dilakukan dengan analisis klaster menunjukkan bahwa segmentasigaya hidup mahasiswa jurusan manajemen S1 Fakultas Ekonomi UniversitasRiau terbagi menjadi tiga segmen, yaitu segmen dinamis (26,5%), segmen pencariidentitas (41%) dan segmen trendsetter (32,5%)Kata Kunci : Segmentasi, gaya hidup AIO (Activity, Interest, Opinion)
PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PENGGUNA KARTU KFC MUSIC HITTER PADA KFC SUDIRMAN PEKANBARU Jushermi '; Ari Asriandi
Jurnal Ekonomi Vol 21, No 03 (2013)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.208 KB) | DOI: 10.31258/je.21.03.p.%p

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh variabelrelationship marketing yang ditinjau dari variabel kepercayaan, komunikasi,shared value dan empati terhadap loyalitas pengguna kartu KFC Music Hitterpada KFC Sudirman Pekanbaru.Pengambilan sampel dalam penelitian ini menggunakan teknik non probabilitysampling (purpossive sampling), dan sampel yang digunakan dalam penelitian iniberjumlah 97orang yang telah menjadi anggota KFC Music Hitter. Dalampenelitian ini variabel bebasnya adalah kepercayaan (X1), komunikasi (X2),shared value (X3) dan empati (X4) . Sedangkan variabel terikatnya adalahloyalitas pelanggan (Y). Metode analisis data yang digunakan dalam penelitianini adalah skala likert bertingkat yang terdiri dari lima alternatif jawaban yangmengandung variasi nilai bertingkat. Teknik analisis data dalam penelitian inimenggunakan analisis linier berganda dan pengujian hipotesis koefisien regresi(koefisien determinasi, uji signifikan serentak/ Uji F, dan uji signifikan individual/Uji t).Dari hasil penelitian diperoleh bahwa variabel kepercayaan, komunikasi, sharedvalue dan empati secara simultan memberikan pengaruh yang signifikan terhadaployalitas pelanggan. Dari hasil uji parsial diperoleh bahwa variabel shared valuememberikan kontribusi lebih besar dibandingkan variabel kepercayaan,komunikasi dan empati terhadap loyalitas pelanggan.Kata Kunci :Kepercayaan, Komunikasi, Shared value, Empati, LoyalitasPelanggan.
ANALISIS PERBANDINGAN KEPUTUSAN PEMBELIAN COMPLEX BUYING BEHAVIOUR PADA KONSUMEN PERUMAHAN SARI RESIDENCE Nusun Ulina; Jushermi '; Sjahruddin '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research was held at PT. Hutama Property Pekanbaru to find out the comparison of customer purchasing decision toward location, price, design, quality, and facility. the population on this research was customer's Sari Residence and Wijaya Kusuma in Pekanbaru that bought the unit.Keywords: location, price, design, quality, facility.
PENGARUH BAURAN PROMOSI DAN DESIGN PRODUK TERHADAP KEPUTUSAN KONSUMEN REMAJA PUTERI DALAM PEMBELIAN HONDA BEAT DI PEKANBARU Wijaya Saputra; Jushermi '; Sjahruddin '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aimed to analyze the effect of partial and simultaneous promotion mix variables and product design to consumer decision girls in the purchase of the Honda Beat in Pekanbaru. The study was conducted on November 2, 2013 to May 20, 2014 in the city of Pekanbaru Riau.Di province in this study consisted of six variables: the one dependent variable and the five independent variables. These variables are the purchase decision (Y), Advertising (X1) Private Sales (X2) Sales Promotion (X3) Publicity (X4) Product Design (X5). The study was conducted using a sample of 100 people. Research using purposive sampling technique. While the data analysis, research using multiple linear regression analysis using SPSS (Statistical Package for Social Science) version 20.0. Known the results of research promotional mix and product design positive and significant influence on consumer decisions girls in the purchase of the Honda Beat in Pekanbaru either simultaneously maupaun partially. While for the most dominant variable pengaruhmya girls to consumer decision in purchasing a Honda Beat in Pekanbaru is the advertising variable. So advertising, personal selling, sales promotion, publicity, and attractive product design can improve the decisions of consumers girls in the purchase of the Honda Beat in Pekanbaru, so perlua conduct an evaluation to make changes on an ongoing basis to make advertising more attractive to consumers, while for design products can conduct a survey to determine the wants and needs of consumers on the desired design.Keywords: Advertising, Personal Selling, Sales Promotion, Publicity, Product Design, Purchase Decision
The Influence of Celebrity Endorser Agnes Monica Towards Perception and Interest to Buy on Honda Vario in Pekanbaru Irfansyah '; Jushermi '; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The research is conducted to analyze the influence of Celebrity Endorser Agnes Monica towards Perception and Interest to Buy on Honda Vario in Pekanbaru. There are five variables in this research suchas Credibility (X1), Compatibility (X2), Attractiveness (X3), Perception (Y1) and Interest to Buy (Y2). There are 90 respondents in this study which are with by purposive sampling from all Pekanbaru’s people who do not use Honda Vario yetas total population. Meanwhile qulitatif and quantitative methods are chosen for data analysis by SPSS version 20. The result of this research shows that the variables of Credibility, Compatibility, Attractiveness affect both positively and significantly towards Perception and Interest to Buy on Honda Vario in Pekanbaru. Variables of Credibility, Compability, Attractiveness affect more strength influence towards Interest to Buy on Honda Vario in Pekanbaru after using Moderating Variable, that is Perception Variable.Keywords :Celebrity Endorser, Perception, Interest to Buying.
ANALISIS SIKAP KONSUMEN PADA ATRIBUT PRODUK PONSEL CINA DI PEKANBARU Hermawan '; Lilis Sulistyowati; Jushermi '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study held in Pekanbaru in order to analyze consumer’s attitude on product attributes of China celuller. Population are China celuller users in Pekanbaru. Sampling technique accidental sampling is done using the number of respondests 96 people. Data analyzed by using Fishbein Multi Attribute Analysis. This study reveals that most respondents have a negative attitude towards China celuller attributes. The three most positive attitude come from design, packaging and brand. Meanwhile, the three most negative ones are label, features and quality. It is recommended to provide a more clear and comprehenable language in manual instruction book, internally installing additional features to the handset, enhancing the LED and battery quality, expanding internal memory capacity and informing the term and conditions in external application process.Keywords: Attitude, Product Attributes, and Believe
ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KARTU PERDANA TELKOMSEL DI PEKANBARU Anwar Saidy Siagian; Jushermi '; Henny Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aimed to analyze the effect of simultaneous and partial brand equity on purchase decisions prime card Telkomsel in Pekanbaru. In this study consisted of five variables: the dependent variable. which is the Buying Decision and four free variables Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty. The study was conducted with a sample of 100 people. Accidental studies using random sampling techniques by giving questionnaires to respondents. In terms of data analysis, research using qualitative methods and quantitative methods using SPSS (Statistical Package for Social Science) version 20.0. Brand Equity known significant effect simultaneously on Purchase Decision Prime Card Telkomsel in Pekanbaru. Simultaneous testing that proved of greater than. Also note Brand Equity significant effect partially to the Prime Card Purchase Decision Telkomsel in Pekanbaru of partial test results obtained have the brand equity value of t is greater than t table. The variables are the dominant influence on Prime Card Purchase Decision Telkomsel in Pekanbaru is variable Brand Loyalty. This it can be interpreted that the variable Brand Equity positive and significant effect on the purchase decision Prime Card Telkomsel in Pekanbaru. So to increase brand equity variables can improve the buying decision Prime Card Telkomsel in high Pekanbaru. Telkomsel brand equity value, it will increase the purchasing decisions of consumers against prime sympathy card.Keywords: Brand awareness, Brand association, Perceived Quality, Brand Loyalty, Purchase Decision.
Satisfaction analysis of traditional retail market and modern retail market in Pekanbaru (Case study : in district Payung Sekaki) Mita Jayanti; Jushermi '; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research was conducted in the District Payung Sekaki Pekanbaru is On Traditional Retail Market; Retail Market Labuh Baru and Retail Modern Cendana Mart. To determine differences in the level of satisfaction of consumers shopping mix dimensions and Traditional Retail Market Retail Market Simplified. The benefits of this research can be valuable for retailers enter to be able to know the attributes or indicators that should be included into the correct quadrant.This study uses primary data and secondary data. Technique where data collection is done by questionnaire method. The study population are housewives who shop at traditional retail markets and modern retail market in the District Payung Sekaki. By using formulation Slovin and Classified Random Sampling techniques, sample obtained number of 100 respondents were divided into two. 50 respondents to the traditional retail market and 50 respondents to the modern retail market. Technical analysis of the data was done descriptively by doing a comparison between the value of the average (mean) level of expectations of the respondents with an average rating of perceived service performance levels based on the results of research and using matrix Importance Performance Analysis (IPA).Based on the results we concluded that coordinates the average score on the level of performance and expectations of the modern retail market and traditional retail markets respectively, are 3.63 and 4.49 for the modern retail market, 3.69 and 4.49 for the traditional retail market .Keywords: Level of Satisfaction and Retail
The Influence Of Celebrity Endorser Donna Agnesia On Buavita’s Television Advertising Towards Consumer Perceptions in Pekanbaru Siti Nurbaya; Jushermi '; Aida Nursati
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The purpose of this research was to determine the influence of using celebrity endorser Donna Agnesia on Buavita’s television advertising towards consumer perceptions in Pekanbaru. The population in this research are all consumer of Buavita products in Pekanbaru. The number of samples conducted by using Hair et al with 108 people respondents using purposive random sampling technique. Data analysis methodused is descriptive and quantitative methods using multiple linear regression analysis by SPSS version 18.0. From the results of simultaneous testing (F test), indicating that all independent variables studied, namely credibility, attractiveness and suitability of the celebrity endorser Donna Agnesia jointly have a very strong and significant influence towards consumer perceptions of Buavita products in Pekanbaru. Partial regression test (t test) indicates that the attractiveness variables have a dominant influence towards consumer perceptions of Buavita products in Pekanbaru.Keywords: Celebrity endorser, credibility, attractiveness, suitability, consumer perception
Analisis Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Sepeda Motor Honda Beat Di Pekanbaru Indra Mandala Putra; Jushermi '; Taufiqurrahman '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the effect Lifestyle consisting of variable Activity, interest and Opinion on the purchasing decisions of Honda Beat motorcycle In Pekanbaru. The method of analysis used is multiple regression analysis, hypothesis test consisting of Partial Test (Test Statistic t), Simultaneous test (Test Statistic F) and test the coefficient of determination (R2). Workmanship performed using SPSS 17. Data used are primary and secondary data. This study used a sample of 100 respondents in the study were taken using Slovin formula. The results of this study demonstrate that the analysis of the data by the method of multiple linear regression analysis showed that lifestyle consists of a variable Activity, interest positive and significant impact on the purchasing decisions of Honda Beat motorcycle in Pekanbaru. while the variable opinion positive but not significant effect on the purchasing decision of Honda Beat motorcycle. Based on the t test of the three independent variables that are the most dominant influence purchasing decisions Honda Beat in Pekanbaru is a variable interest (Interest) X2 with a β value of 0.874. Analysis of the coefficient of determination obtained Adjusted R2 value of 27% which means the dependent variable is the purchase decision process can be described by using the free variables Activity, interest and Opinion and the remaining 73% is influenced by other variables not included in this study.Keyword : Activities, Interest, Opinions and Purchasing Decision.
Co-Authors Abd. Gaffar ' Abd. Rasyid Syamsuri Aida Nursanti Aida Nursati Andi Rikson Anwar Saidy Siagian Ari Asriandi Benny Siboro Boby Setiawan Putra Deny Danar Rahayu Fajar Arsandy Hutama Feli Fahlevi Henni Noviasari Henny Noviasari Hermawan ' Heru Putra Setiawan Indra Mandala Putra Irfansyah ' Irwanty L Situmorang Lilis Sulistyowati Lusi Tri Hadiningsih Marhadi ' Mita Jayanti Nico Pratama Onasie Nusun Ulina Restu ibrahim Rio Marpaung Rutmaira Sitinjak Siti Nurbaya Sjahruddin ' Taufiqurrahman ' Tengku Firli Musfar Wijaya Saputra Zulhendrawan '