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All Journal JURNAL DESTINASI PARIWISATA Jurnal Pariwisata Terapan INTEGRITAS : Jurnal Pengabdian Jurnal Inovasi Penelitian Archive: Jurnal Pengabdian Kepada Masyarakat Journal of Applied Sciences in Travel and Hospitality Jurnal Pijar : Studi Manajemen dan Bisnis
I Putu Sudhyana Mecha
Politeknik Negeri Banyuwangi
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Penguatan Brand Image Sego Jajang Guna Membangun Reputasi Culinary Tourism Di Desa Gintangan Frida Sucila Hartini; I Putu Sudhyana Mecha; Aditya Wiralatief Sanjaya
JURNAL DESTINASI PARIWISATA Vol 9 No 2 (2021): VOL 9, NO 2 (2021): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2021.v09.i02.p07

Abstract

Gintangan Village is famous for its woven bamboo education tourism, but its culinary tourism is still not widely known. One of the local culinary can be used as a component of the reputation formation of culinary tourism in Gintangan Village is Sego Jajang. However, the lack of introduction of the Sego Jajang brand to the public has resulted in the lack of people knowing it. The purpose of this study was to determine the extent to which the image of Sego Jajang in the eyes of the local community, as well as the efforts that can be made to strengthen the brand image of Sego Jajang. This research method uses descriptive qualitative analysis techniques of reduction, display, and conclusion drawing (verification). The results of the research from 30 sample people showed 25% of the community called Sego Jajang and Tempe Godhong as the local culinary delights of Gintangan Village. 86% stated that they know the whereabouts of Sego Jajang. The whole local community stated that they did not know the history of Sego Jajang. The level of ignorance for materials, tools, and the process of making Sego Jajang is still high, while for information on where to buy it the majority knows. 87% stated that the role of the Gintangan Village Government was still not optimal. 42% stated that social media used was Facebook. Besides, 93% gave their future roles in the form of online and offline promotions. Based on the results of the research, it is necessary to implement a brand strategy to identify and overcome the shortcomings of the brand image of Sego Jajang. Keyword: Brand Image, Sego Jajang, Culinary Tourism.
Pengaruh Online Travel Agent Dan Kualitas Pelayanan Terhadap Keputusan Menginap Di Kalibaru Cottages Hotel & Restoran Banyuwangi Kanom Kanom; Sherly Nur Fitri Dewi; I Putu Sudhyana Mecha
Jurnal Inovasi Penelitian Vol 2 No 4: September 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v1i4.681

Abstract

Kalibaru Cottages Hotel & Restoran Banyuwangi merupakan salah satu hotel berbintang 3 memberikan fasilitas dan pelayanan hotel yang dilengkapi dengan Cottages. Seiring perkembangan sektor pariwisata dunia yang terus meningkat pertumbuhan hotel di indonesia dituntut untuk aktif dan kreatif salah satunya dengan menggunakan online travel agent. Pada umunya kepuasan tamu yang menginap sebagai patokan kualitas pelayanan yang diberikan Hotelier kepada tamunya. Tujuan penelitian ini untuk menganalisa bagaimana pengaruh Online Travel Agent dan Kualitas Pelayanan terhadap Keputusan Menginap di Kalibaru Cottages Hotel & Restoran Banyuwangi. Teknik sampling yang digunakan non probability dengan metode pengambilan sampel menggunakan Sampling Insidental dengan menggunakan 50 responden. Sumber data Metode pengukuran data yang digunakan adalah uji instrument dan uji asumsi klasik, Metode analisis data yang digunakan adalah analisis regresi linier berganda, koefisien korelasi ganda, koefisien determinasi, uji t dan uji f. Hasil penelitian menunjukkan bahwa variabel Online Travel Agent berpengaruh positif dan signifikan (nilai t hitung > t tabel yaitu 2,796 > 2,012) terhadap keputusan menginap di Kalibaru Cottages Hotel & Restoran Banyuwangi. Variabel Kualitas Pelayanan berpengaruh positif dan tidak signifikan (nilai t hitung > t tabel, yaitu 1,854 < 2,012) terhadap keputusan menginap di Kalibaru Cottages Hotel & Restoran Banyuwangi. Secara simultan Online Travel Agent dan Kualitas Pelayanan bersama-sama mempengaruhi kinerja karyawan (Fhitung > Ftabel sebesar 10,276 > 3,20). Implikasi Manajerial yang diharapkan yaitu perusahaan mengembakan kerjasama dengan OTA lainnya dan lebih memperhatikan kualitas pelayanan agar dapat memberikan kontribusi lebih terhadap keputusan menginap.
Rekomendasi untuk Situs Web DMO (Destination Management Organization) Wonderful Indonesia Berdasarkan Dimensi Informasi pada Model ICTRT I Putu Sudhyana Mecha
Jurnal Pariwisata Terapan Vol 3, No 2 (2019)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.001 KB) | DOI: 10.22146/jpt.48627

Abstract

Website is one kind of information media that can be used as intermediaries of tourism information. Related to that matter, Wonderful Indonesia tourism website has an important role as national-level DMO (Destination Management Organization). However, it has not been recognized yet as something important in term of tourism, especially when viewed from information dimension. Therefore, evaluation based on IPA (Importance-Performance Analysis) was carried out in order to arrange recommendation for Wonderful Indonesia tourism website. Sampling was conducted to travel agencies from ASITA (Association of Indonesian Tours & Travel Agencies) Bali, as the representative of tourism practitioners. Moreover, considering their role as intermediaries between tourism information and the tourists. Based on the results of evaluation, there was two indicators, such as accommodation information and local weather information that needed to be paid more attention. Regarding the evaluation above, further interviews were also conducted in order to get cross-check feedback, so it can be more convincing as recommendation. The interview was based on the experts that coming from government, practitioner, and academics related to tourism as stakeholders, so the recommendation for Wonderful Indonesia website is expected to be proper use according to the needs of users of tourism information.
The impact of hedonic shopping value, shopping lifestyle, and positive emotions on consumer purchasing decisions at Traveloka Hazizah Hazizah; I Putu Sudhyana Mecha; Eka Afrida Ermawati
Journal of Applied Sciences in Travel and Hospitality Vol. 4 No. 2 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.261 KB) | DOI: 10.31940/jasth.v4i2.50-59

Abstract

Traveloka is an internet-based tourist information or travel application that allows users to search for and purchase a variety of products and services by online platform, including transportation, lodging, lifestyle, and financial services. Despite the fact that Traveloka is well-known among the general public, there is still lack of knowledge that tourism industry has not used it as promotional and sales media for its products and services. This research was conducted at Banyuwangi in order to determine the impact of partial and simulta-neous hedonic shopping value, shopping lifestyle, and positive emotions on consumer purchasing decisions at Traveloka. The SPSS Version 22 application was used to conduct the research, which included multiple line-ar regression analysis procedures, multiple correlation coefficients, coefficients of determination, T-test, and F-test. Sample size of this study were 100 respondents based on purposive sampling. It showed that hedonic shopping value, shopping lifestyle, and positive emotions all have both partial and simultaneous significant impact on customer purchasing decisions at Traveloka, so conventional tourism industry who de-cides to join the Traveloka are expected to be able to offer and sell tourism products or services that are able to provide and adapt into consumer shopping lifestyles, for example by providing promotion, discounts, and cashback for tour packages or services. Therefore, the results of this research can be applied as recommenda-tion for tourism industry, especially for travel agents who has been joined Traveloka as a member so that they can be more competitive in this digitalization era.
Community participation in the development of GKJ Karangjoso as a religious tourist attraction Bisma Caesario Kurniawan; I Putu Sudhyana Mecha; Auda Nuril Zazilah
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 1 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.276 KB) | DOI: 10.31940/jasth.v5i1.41-48

Abstract

Java Island is one of the largest islands with many kinds of churches in it. However, most of them are not known to the public because of the low number of churches that are promoted as a religious tourist attractions. In addition, community participation in the development of religious tourism attractions is still minimal, this is indicated by the small number of people involved in the development of religious tourist attraction sites. The formulation of the problem from this research is to determine the kinds and level of community participation in the development of GKJ Karangjoso as a religious tourist attraction. The theory used in the research includes tourism, religious tourism attraction, community participation, data triangulation, and data reduction. This research method uses a qualitative descriptive method using the Miles & Huberman method with data reduction and data triangulation. The kinds of community participation found in GKJ Karangjoso is Get involved in organizational activities to mobilize other community participation. Meanwhile, the level of community participation found in GKJ Karangjoso is providing support. This research concludes that there is one form and one level of community participation in the development of GKJ Karangjoso as a religious tourism attraction.
Pemanfaatan Aplikasi NelayanKita untuk Mendukung Digitalisasi Pengelolaan Data Nelayan di Kecamatan Muncar Banyuwangi Lutfi Hakim; Carenza Al Kharraz; Annisa Rani Maulida; Sepyan Purnama Kristanto; Dedy Hidayat Kusuma; I Putu Sudhyana Mecha
Archive: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2022): Desember 2022
Publisher : Asosiasi Pengelola Publikasi Ilmiah Perguruan Tinggi PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/arch.v2i1.53

Abstract

Pengelolaan hasil tangkap ikan nelayan dan retribusi di Kecamatan Muncar selama ini menjadi tanggung jawab KUD Mina Blambangan. Permasalahan yang dihadapi oleh KUD Mina Blambangan adalah pengelolaan data nelayan, hasil tangkap dan retribusi yang masih konvensional, sehingga banyak mengalami kendala seperti kehilangan, kerancuan, dan manipulasi data. Kegiatan pengabdian ini dilaksanakan program digitalisasi dari masalah dihadapi oleh mitra melalui pemanfaatan aplikasi NelayanKita agar masalah administrasi yang dihadapi dapat minimimalisir. Metode yang digunakan dalam kegiatan pengabdian ini menggunakan rapid application development yang diadaptasi sesuai dengan kebutuhan program. Hasil yang didapatkan menunjukkan semua program dapat berjalan dengan lancar, mitra memberikan respon yang baik dan sangat puas terhadap pelaksanaan program. Hal ini ditunjukkan berdasarkan hasil pengisian survey kepuasan mitra menunjukkan prosentase tingkat kepuasan mencapai 96,31%.
ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI EXPLORE BROMO TOUR & TRAVEL I Putu Sudhyana Mecha; Randhi Nanang Darmawan; Rosilia Putri Tania
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Explore Bromo Tour & Travel is a company engaged in the field of travel agency services, is required to prioritize the quality of service to customers or tourists. The purpose of this study was to determine and analyze the effect of service quality on customer satisfaction partially on Explore Bromo Tour and Travel. The approach chosen in this research is a quantitative approach with the type of correlation research. The population in this study are customers who use Explore Bromo Tour and Travel services, from April to October 2021. The sample in this study uses the Probability Sampling technique, the type of method is Simple Random Sampling totaling 52 customers who use Explore Bromo Tour and Travel services. from April to October 2022. Data collection techniques used interviews and questionnaires. The results of the study can be concluded that the calculation of t arithmetic is bigger than t table, with the result of 7.543 which shows a partially significant influence between service quality consisting of Tangible, Reliability, Responsiveness, Assurance and Empathy on customer satisfaction Explore Bromo Tour and Travel Malang. Reliability factor is the most influential factor on customer satisfaction Explore Bromo Tour and Travel Malang
Peningkatan Market Value Produk Lokal Gula Semut Banyuwangi Melalui Optimalisasi Kualitas dan Rebranding Produk Auda Nuril Zazilah; I Putu Sudhyana Mecha; Nurhalimah Nurhalimah
INTEGRITAS : Jurnal Pengabdian Vol 7 No 2 (2023): AGUSTUS - DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v7i2.3672

Abstract

Sebagai destinasi wisata dengan jumlah kunjungan wisatawan yang terus meningkat, Banyuwangi memiliki berbagai daya tarik wisata dan industri UMKM. Salah satu industri keatif yang ada di Banyuwangi adalah industri kreatif gula semut yang terletak di Dusun Gumuk Agung Desa Gintangan Kecamatan Blimbingsari. Memiliki daya simpan yang lama dan manfaat yang baik untuk kesehatan serta melihat potensi industri hotel dan pusat oleh-oleh di Banyuwangi yang semakin meningkat maka peluang ini dapat dimanfaatkan UMKM gula semut dalam menambah market value. Terdapat dua permasalahan utama yang dihadapi pelaku usaha gula semut yaitu hasil produksi gula semut tidak konsisten dari segi rasa, warna ataupun tekstur dan adanya kesulitan pada cara memasarkan dan mengangkat nilai dari produk gula semut. Permasalahan pertama ini telah dijawab melalui penelitian yang telah dilakukan oleh tim pengabdian. Oleh karena itu perlu dilakukan pendampingan atau diseminasi hasil penelitian dan rebranding produk dengan tahapan sosialisasi, pendampingan, desain logo, kemasan dan brosur, pembuatan produk gula semut hasil rebranding, pendampingan pemasaran dan penawaran ke hotel dan pusat oleh-oleh. Hasil pengabdian ini adalah berupa produk gula semut yang unggul secara kualitas dan memiliki tampilan yang menarik. Selanjutnya produk tersebut dipasarkan melalui kafe-kafe yang ada, expo, secara mulut ke mulut, melalui wisatawan yang berkunjung ke Desa Gintangan, melalui media sosial serta di hotel dan toko oleh-oleh.
Co-Authors Aditya Wiralatief Sanjaya Annisa Rani Maulida Auda Nuril Zazilah Bisma Caesario Kurniawan Carenza Al Kharraz Eka Afrida Ermawati Frida Sucila Hartini Hazizah Hazizah Kanom, Kanom Kusuma, Dedy Hidayat Lutfi Hakim Nurhalimah Nurhalimah Randhi Nanang Darmawan Rosilia Putri Tania Sepyan Purnama Kristanto Sherly Nur Fitri Dewi