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Pelatihan Dalam Menetapkan Strategi Komunikasi Pemasaran Yang Tepat Untuk Produk Dan Jasa dari UKM Luki Adiati Pratomo; Lavlimatria Esya; Ayu Ekasari; Ulfi Naria Rahmawati; Wanggi Citra Ameliana
Jurnal Pengabdian Masyarakat Madani Vol 1 No 2 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

The COVID-19 pandemic has caused difficulties for small and medium-sized entrepreneurs, including students of the Bina Amanah Cordova School of Entrepreneurship which is a free diploma 1 (D1) school. SKBAC students or students are mostly young entrepreneurs or prospective entrepreneurs who are currently experiencing difficulties such as declining sales and even being forced to close due to COVID-19. One of the causes of the decline in sales is the difficulty of communicating with consumers considering that people choose not to leave their homes for shopping. For this reason, training on marketing communication strategies is carried out so that they can develop effective marketing communication strategies in reaching their target consumers. The method in carrying out training activities is to provide counseling to students. The counselors explain some of the tools that can be used in marketing communications such as advertising, sales promotion, events and experiences, direct marketing, publications, social media marketing, and personal selling. The results of this training show that students begin to understand the importance of marketing communication, can develop appropriate marketing communication strategies and can choose the right communication tools, one of which is social media marketing.

PENGARUH STABILITAS MONETER PADA SISTEM PERBANKAN SYARIAH DI INDONESIA Riang Giantara; Lavlimatria Esya
Media Ekonomi Vol. 23 No. 1 (2015): April
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Bank is a financial institution that serves to raise funds and transfer back fund which has been collected to the public in the form of credit as well as providing services in traffic payment and distribution of money. Central Bank as monetary authorities have to do conventional monetary policy and monetary policy islam to effectively affect the situation the macro economy as a whole. This study aims to look at how the stability of the monetary system of Islamic banking in Indonesia. As well as how the impacts will occur on monetary instruments that are influenced by the instruments of macro. To get the results of this research purposes, then the analytical tools used in this study is the analysis tool Vector Auto Regression (VAR). The variables used in this study are as follows, the amount of money circulating in the narrow sense (M1/p), SWBI, exchange rate, and the GDP of the period 2008-2013 of September. Results of the analysis of these studies mention that monetary stability in the banking system of Sharia through the instruments of the money supply in the narrow sense is relatively stable

PENGARUH INFLASI, SERTIFIKAT BANK INDONESIA SYARIAH (SBIS), DAN KURS TERHADAP DANA PIHAK KETIGA (DPK) PERBANKAN SYARIAH DI INDONESIA Ika Kristina; Lavlimatria Esya
Media Ekonomi Vol. 30 No. 2 (2022): Oktober
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/me.v30i2.16252

This study aims to analyze the effect of inflation, SBIS, and exchange rate variables on funds in Islamic banking in Indonesia for the 2014-2019 period. The research method used is the quantitative method of multiple linear regression (OLS), by first doing the classical assumption test. The data used is time series, data from 2014-2019 sourced from the official website of Bank Indonesia and the Financial Services Authority. The data used are monthly data for 5 years with a total of 288 observations. The results showed that the OLS model passed the classical assumption test. The partial test of the independent variable inflation has a negative and significant effect, SBIS and the exchange rate have a positive and significant effect on TPF. For the simultaneous test results indicated by adjusted R-square 86.6%, which means that as many as 86.6% of the independent variables affect the dependent variable of TPF, and are significant, while the other 13.4% are explained by other variables not included in the research model.

PENGARUH INFLASI, SERTIFIKAT BANK INDONESIA SYARIAH (SBIS), DAN KURS TERHADAP DANA PIHAK KETIGA (DPK) PERBANKAN SYARIAH DI INDONESIA Ika Kristina; Lavlimatria Esya
Media Ekonomi Vol. 30 No. 2 (2022): Oktober
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/me.v30i2.16252

This study aims to analyze the effect of inflation, SBIS, and exchange rate variables on funds in Islamic banking in Indonesia for the 2014-2019 period. The research method used is the quantitative method of multiple linear regression (OLS), by first doing the classical assumption test. The data used is time series, data from 2014-2019 sourced from the official website of Bank Indonesia and the Financial Services Authority. The data used are monthly data for 5 years with a total of 288 observations. The results showed that the OLS model passed the classical assumption test. The partial test of the independent variable inflation has a negative and significant effect, SBIS and the exchange rate have a positive and significant effect on TPF. For the simultaneous test results indicated by adjusted R-square 86.6%, which means that as many as 86.6% of the independent variables affect the dependent variable of TPF, and are significant, while the other 13.4% are explained by other variables not included in the research model.

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