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All Journal Jurnal Minds:Manajemen Ide dan Inspirasi Jurnal Pengabdian Masyarakat Madani Telaah Bisnis Journal of Social Research Business and Entrepreneurial Review
Luki Adiati Pratomo
Universitas Trisakti
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pelatihan Dalam Menetapkan Strategi Komunikasi Pemasaran Yang Tepat Untuk Produk Dan Jasa dari UKM Luki Adiati Pratomo; Lavlimatria Esya; Ayu Ekasari; Ulfi Naria Rahmawati; Wanggi Citra Ameliana
Jurnal Pengabdian Masyarakat Madani Vol 1 No 2 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.709 KB) | DOI: 10.51805/jpmm.v1i2.34

Abstract

The COVID-19 pandemic has caused difficulties for small and medium-sized entrepreneurs, including students of the Bina Amanah Cordova School of Entrepreneurship which is a free diploma 1 (D1) school. SKBAC students or students are mostly young entrepreneurs or prospective entrepreneurs who are currently experiencing difficulties such as declining sales and even being forced to close due to COVID-19. One of the causes of the decline in sales is the difficulty of communicating with consumers considering that people choose not to leave their homes for shopping. For this reason, training on marketing communication strategies is carried out so that they can develop effective marketing communication strategies in reaching their target consumers. The method in carrying out training activities is to provide counseling to students. The counselors explain some of the tools that can be used in marketing communications such as advertising, sales promotion, events and experiences, direct marketing, publications, social media marketing, and personal selling. The results of this training show that students begin to understand the importance of marketing communication, can develop appropriate marketing communication strategies and can choose the right communication tools, one of which is social media marketing.
Anteseden dari Green Buying Behaviour Dika Septariana; Luki Adiati Pratomo
Telaah Bisnis Vol 19, No 2 (2018): Desember 2018
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.171 KB) | DOI: 10.35917/tb.v19i2.164

Abstract

The aim of this study is to examine the factors that can influence green buying behavior. Factors to be investigated are personal norm, social environmental norm, peer influence, and green self-identity. The research design used in this study is hypothesis testing with a purposive sampling technique. The number of respondents is 200, with the specific criteria is consumers who understand and consume environmentally friendly products in the past year. The results showed that the four variables, namely personal norm, social environmental norm, peer influence, green self-identity, had a positive influence on green buying behavior.
Intention to Visit Sustainable Tourism Destination After Covid 19 Pandemic Ayu Ekasari; Luki Adiati Pratomo; Fatik Rahayu; Cicilia Bangun; Darra Pradita Hidayat
Business and Entrepreneurial Review Vol. 23 No. 1 (2023): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v23i1.16568

Abstract

This paper aims to investigate the antecedents of environmental attitude and its influence on intention to visit sustainable tourism destination, which is moderated by individual green value. Purposive sampling method was used to collect the data from 370 respondents. The data was analysed using structural equation model. Out of the four antecedents, environmental identity and enjoyment of nature positively influence environmental attitude that leads to intention to visit. Results also showed that individual green value moderates the influence of environmental attitude on intention to visit sustainable tourism destination. This research suggests sustainable tourism marketers to create message that form positive environmental attitude. This study offers a conceptual model that focusing on environmental attitude as a key variable that is widely proven to be the best predictor of intention.
Sustainability Analysis of Business Community Mentoring and Training Program to Increase the Business Scale of its Members Gunawan Gunawan; Luki Adiati Pratomo
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1379

Abstract

The SDGs (Sustainable Development Goals) have 169 targets, 319 indicators, and 17 goals starting from 2015 to 2030. Of the 17 sustainable development goals, one of the SDGs (Sustainable Development Goals) that has received the most attention to date is poverty. This is because all of the SDG’s goals are a form of encouragement and effort to achieve the target of "without poverty" in 2030. Through this research, it is hoped that one can understand the implementation of the SDGs (Sustainable Development Goals) in Jakarta. SDGs (Sustainable Development Goals) can be carried out through the Small Business Community. However, due to the lack of knowledge about global economic developments, assistance is needed. Therefore, the author wants to examine how Sustainability Analysis in the Business Community Program Increases Business Scale. This study used qualitative research methods, data collection was carried out using questionnaires, observation, and documentation. Data analysis techniques use percentages as a basis for interpretation and description to make research results. The results of the study show that the Hands Above business community (TDA Community), JackPreneur, and OKOCE City of Jakarta created mentoring programs to increase business scale. In carrying out the sustainability strategy achieved by MSMEs in Jakarta to maintain and increase business scale, namely in financial governance so that finances remain stable. Business actors carry out promotions in expanding the reach of their businesses so that they can be in demand by the wider community. Business people develop modern business models. The government also encourages business people to develop modern business models, by applying digital technology as a platform in the process of sustaining business community activities to support economic activities in a business continuity strategy.
MUSIC CONCERT PROMOTERS’ CHALLENGES TO ACHIEVE SUSTAINABLE EVENTS FOR SDGS Dian Elvira; Luki Adiati Pratomo
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1386

Abstract

The Sustainable Development Goals provide an opportunity for each industry to move towards sustainability. To increase awareness of sustainability issues, event promoters encounter various challenges in planning and organizing sustainable music concerts. This study aims to identify the challenges of achieving sustainable events in organizing two music concerts held in Jakarta, Indonesia from the promoters’ perspective as an effort towards the Sustainable Development Goals. This study used a qualitative approach. A semi-structured interview was conducted with 10 stakeholder representatives to find out the role of decision-makers in planning music concerts. Documents and information from the organizers were used to complete the qualitative analysis. The results showed that sustainable events cannot be applied comprehensively in organizing music concerts. There were obstacles from external and internal promoters in their preparation which affected the decision-making so that they became factors hindering the implementation of sustainable principles in organizing music concerts. The challenges for promoters in preparing for music concerts are the ignorance of stakeholders regarding the environmental impacts, the unprepared facilities, infrastructures to support sustainability, and socialization to achieve sustainable development goals. This research contributes to policymakers by revealing promoter barriers to sustainable events for achieving sustainable development goals.
The Role of Social Media Influencers in Increasing Tourists’ Visit Intention in Indonesian Marine National Park Luki Adiati Pratomo; Fatik Rahayu; Raymond Siregar; Dwi Hartini Rahayu; Kahti Ramadhia Risde; Prameshwari Dinda Lisanti
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.41201

Abstract

This study aims to determine the role of influencers in encouraging tourists' desire to visit the Indonesian Marine National Park. This research will measure the influencer's source characteristics and subjective norms influencing attitudes toward marketing communication and risk perception. Finally, it will investigate the effect of risk perception on tourists' visit intention. 190 respondents of consumers familiar with tourism influencers serve as the data for the analysis of covariant-based SEM. This research finds that source characteristics and subjective norms positively influence attitudes toward marketing communication. Attitude toward marketing communication does not affect the perceived risk of consumers. Otherwise, the perceived threat does not affect consumer visit intention. Implications and further research are provided.
Co-Authors Ayu Ekasari Ayu Ekasari Cicilia Bangun Darra Pradita Hidayat Dian Elvira Dika Septariana Dwi Hartini Rahayu Fatik Rahayu Gunawan Gunawan Kahti Ramadhia Risde Lavlimatria Esya Prameshwari Dinda Lisanti Raymond Siregar Ulfi Naria Rahmawati Wanggi Citra Ameliana