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MEASURING THE QUALITY OF HIGHER EDUCATION SERVICES BY INTEGRATING SERVQUAL AND SERVPERF IN IMPROVING STUDENTSATISFACTION Monika Tiarawati
Econosains Jurnal Online Ekonomi dan Pendidikan Vol 16 No 2 (2018): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0162.04

College is one of the pure service providers in the field of education. In general, the objectives of a college education is the creation of quality human resources and high competitiveness and competence following the needs of the workforce. Competence of Learning outcomes will be realized through the learning process. The reciprocal relationship that occurs between the service and served essentially need each other. Conditions need each other should be a value (value) is owned and understood together in strengthening the goal to be achieved. Universities are expected to design a systemic service system in building student satisfaction, given the level of student interaction on campus is very high.This study is a descriptive study, with its population of all students in the Faculty of Economics Unesa and a saturated sample, wherein the total sample of 110 students. The instrument used was a questionnaire compiled structured been tested for validity and reliability.The results of this study show the influence of service quality and service performance by 65.8%. Service quality and proven service performance affect satisfaction Unesa student at the Faculty of Economics. The dominant variable affecting student satisfaction is service performance. Keywords: servqual, servperf, student satisfaction

PELATIHAN DESAIN MEREK SEBAGAI SARANA MEMPERKUAT IDENTITAS PRODUK Agus Frianto; Monika Tiarawati; Nadia Asandimitra; Yessy Artanti; Widyastuti Widyastuti
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2019)
Publisher : Universitas Ahmad Dahlan, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jp.v3i3.1228

Trademark as an activity to make a name, symbol or identity to distinguish one product/service from another product/service. Therefore, entrepreneurs/business owners/startup founders need to consider how brands are for products/services that they want to sell. With a brand, the total value of the product is higher so that consumers can see the brand as an important part of the product. Consumers will more easily differentiate company products from competitors through brands. However, the importance of giving brand to the product was not realized by SMEs who were in Ngawen and Randuboto Villages, Sidayu District, Gresik Regency. Their only focus is product sales. Brands can be a long-term investment for business owners. Brands that are well managed by business owners will provide long-term benefits. The purpose of this outreach program is to provide training on how to make a good brand so that it can be easily recognized by the general public. The outputs of this outreach program activity are brand designs that are ready to be printed and pasted on the product packaging of business actors. The results of this outreach program activity show that several business actors have been able to create attractive brands so that they can be easily recognized by consumers and ultimately create an identity for SME products in Sidayu District, Gresik

Consumer motivation and service quality in using luxurious wedding decoration Ibnu Aziz Manazam; Monika Tiarawati
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

This study aims to determine: (1) the influence of consumer motivation on purchasing decision for luxurious wedding decorations, (2) the effect of service quality on purchasing decision for luxurious wedding decorations. This study is a conclusive research. Non-probability sampling was used as a sampling technique with the census method on 122 respondents. Respondents are consumers who have already purchased and made their own decision in purchasing at Garda Dekorasi from 2018 through April 2019. The questionnaire distribution was performed online using a google form. The measurement scale used in this study was Likert scale. Statistical analysis used is multiple linear regression analysis, performed using SPSS 23. The results showed that the consumer motivation variable has a positive and significant influence on purchasing decision, and service quality has a positive and significant influence on purchasing decision. The results also show that service quality has a greater influence on purchasing decision compared to consumer motivation.

The Effect of Social Media Influencer and Brand Image On Online Purchase Intention During The Covid-19 Pandemic Feby Eka Vivi Setio Putri; Monika Tiarawati
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

The Covid-19 pandemic that has hit the whole world has caused economic problems. Household consumption or the purchasing power of the Indonesian people fell very deeply. Whereas consumption or people's purchasing power supports 60% of the Indonesian economy. Therefore, the pattern of marketing is changed by doing marketing online. Companies use social media influencer to advertise their products. This study was conducted to analyze the impact of social media influencers and brand image on online consumer purchase intentions. The criteria for respondents in this study were women aged 18 years and over who followed Tasya Farasya's Instagram and knew about Maybelline products. Partial Least Square (PLS) is used to analyze the respondent's data that has been collected. The results of this study indicate that social media influencers have no positive and significant effect on online purchase intentions. Meanwhile, brand image has a positive and significant effect on online purchase intentions.

The Effect of Convenience and Trust on Online Purchasing Decision (on Blibli Platform) Wahyu Abdurrahman Rasidi Rasidi; Monika Tiarawati
Journal of Business and Management Review Vol. 2 No. 8 (2021): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr28.1862021

The rapid development of business is supported by advancement in information technology media so that electronic commerce (e-commerce) comes to the ground such as Tokopedia, Bukalapak, Blibli, Lazada Shopee and JD.ID. This study analyzed and discussed the effect of convenience and trust on online purchasing decision on Blibli platform. The data processing in this study was done by using multiple linear regression with non-probabilty sampling technique used was judgmental sampling on a sample of 100 respondents. The results of this study indicated that convenience did not have significant effect on purchasing decision on Blibli website and trust has a significant and positive effect on purchasing decision on Blibli website.

The Effect of Hedonic Motivation and Consumer Attitudes Towards Purchase Decision on K-Pop CD Albums (Study on KPOPSURABAYA Community) Devita Anggraini Lestari; Monika Tiarawati
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 3 No 2 (2020): March 2020
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v3i2.1084

The rapid enthusiasm of Korean pop music or K-Pop is very high among the millennial generation. The mushrooming of online music streaming like Joox, Spotify, Apple music has made the CD album sales threatened. However, K-Pop fans apparently are still enthusiastic about buying a CD album even though the price is quite expensive. This study discusses the hedomic motivations and consumers attitudes towards purchasing decisions. This type of research used in this study is a combination of purposive sampling techniques. Data collection is done by using an online questionnaire using Google forms. The statistical analysis used in this study uses SPSS and data analysis techniques in this study use the classic assumption test, multiple linear regression analysis, and hypothesis testing. It can be explained that the results of the analysis show that hedonic motivations and consumer attitudes has significant influential on purchasing decisions.

Pengaruh Kualitas Produk, Citra Merek, dan Harga terhadap Keputusan Pembelian Ponds Flawless White Indah Siti Mahmudah; Monika Tiarawati
BISMA (Bisnis dan Manajemen) Vol. 6 No. 2 (2014)
Publisher : Universitas Negeri Surabaya

The success of this product is Indicated by the results of theTop Brand in 2011-2012 Pond's still ranked first with a larger percentage. With good quality and reliable brand image and an affordable price, pond's will always be embedded inside consumers. The population used is all consumers who are involved in purchasing decisions pond's flawless white as much as 110. Withdrawal method and the sampling was purposive sampling technique used is linear to influence the magnitude of the effect. These results can be seen from the adjusted R Square of 0.604 means that there are variables influence product quality, brand image, and price on purchase decisions by 60.4% while the rest is influenced by other variables outside of this study was 39.6%. In this study the variable quality of the product is the dominant variable.

Consumer motivation and service quality in using luxurious wedding decoration Ibnu Aziz Manazam; Monika Tiarawati
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i3.256

This study aims to determine: (1) the influence of consumer motivation on purchasing decision for luxurious wedding decorations, (2) the effect of service quality on purchasing decision for luxurious wedding decorations. This study is a conclusive research. Non-probability sampling was used as a sampling technique with the census method on 122 respondents. Respondents are consumers who have already purchased and made their own decision in purchasing at Garda Dekorasi from 2018 through April 2019. The questionnaire distribution was performed online using a google form. The measurement scale used in this study was Likert scale. Statistical analysis used is multiple linear regression analysis, performed using SPSS 23. The results showed that the consumer motivation variable has a positive and significant influence on purchasing decision, and service quality has a positive and significant influence on purchasing decision. The results also show that service quality has a greater influence on purchasing decision compared to consumer motivation.

The Effect of Social Media Influencer and Brand Image On Online Purchase Intention During The Covid-19 Pandemic Feby Eka Vivi Setio Putri; Monika Tiarawati
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i3.261

The Covid-19 pandemic that has hit the whole world has caused economic problems. Household consumption or the purchasing power of the Indonesian people fell very deeply. Whereas consumption or people's purchasing power supports 60% of the Indonesian economy. Therefore, the pattern of marketing is changed by doing marketing online. Companies use social media influencer to advertise their products. This study was conducted to analyze the impact of social media influencers and brand image on online consumer purchase intentions. The criteria for respondents in this study were women aged 18 years and over who followed Tasya Farasya's Instagram and knew about Maybelline products. Partial Least Square (PLS) is used to analyze the respondent's data that has been collected. The results of this study indicate that social media influencers have no positive and significant effect on online purchase intentions. Meanwhile, brand image has a positive and significant effect on online purchase intentions.

PELATIHAN MANAJEMEN USAHA DAN ETIKA BISNIS SANTRIPRENEUR PADA PONDOK PESANTREN MUKMIN MANDIRI KOTA SIDOARJO Nadia Asandimitra; Widyastuti Widyastuti; Yessy Artanti; Agus Frianto; Monika Tiarawati; Nindria Untarini
Jurnal Abdi Insani Vol 9 No 1 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i1.475

Islamic boarding schools are one of the institutions with the strategic potential to support national economic development, one of which is the development of modern industrial entrepreneurs in the boarding school setting. Many Islamic boarding schools have formed cooperatives, created small and medium-sized business units or industries, and had business incubators. In fact, they frequently disregard the records in the books of financial statements, making future business developments difficult to plan. This community service activity aims to provide solutions to problems encountered by Islamic boarding schools, such as business management management in terms of determining product selling prices, financial management by compiling simple financial reports, and ethics or norms in running a business in accordance with Islamic Sharia. The activity method is carried out in several stages, including observation and preparation, partner problem analysis, coordination, and training. The outcomes of this community service activity show that the majority of participants understand business management and business ethics. The routine activities of recording financial statements demonstrate their comprehension. Although some participants have not yet recorded financial statements on a regular basis, they have a strong desire to do so. Most of them believe that by regularly recording financial reports and adhering to business norms, they can help smooth and change the business mindset. This business management and business ethics training allows students and business actors at Mukmin Mandiri Islamic boarding school to manage their finances more neatly and orderly, as well as carry out their business activities more ethically.

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