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Pengaruh Persepsi Pelanggan Tentang Bauran Pemasaran Terhadap Loyalitas Penggunaan Ponsel Pasca Bayar Esia Surabaya Nindria Untarini,
Bisnis dan Manajemen Vol 3, No 1 (2010)
Publisher : Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

This paper is analyzing the influence of marketing mix customer perception that feels and make scoring by post paid customer to ESIA cellular operator in Surabaya. Post paid customer as research object is active customer using their cell phone to become ESIA post paid customer in Surabaya. This research have to be done because understanding customer active is essential for keeping and protect them to switch another cell phone operator. This research purpose to watching carefully the perception about service of marketing mix that bargained by ESIA cellular operator to loyalty of using post paid customer cell phone. The variable in this research taking from Zeithaml and Bitner service marketing theory and Yazid adopt it (1999:21) and the composition7Ps are product, price, place, promotion, participant, physical evidence, and process. Analyze model adapted from Customer Behavior simple model by Assael (1984:11) with using multiple linear regression technique, F test and t test. Base on analyze, can take a resume that marketing mix perception variable (cellular telecommunication service, price, facility ease, promotion, staff servicing, physical evidence, and administration process) post paid ESIA customer feels influenced to using cell phone loyalty at ESIA cellular operator in Surabaya as significantly both of single test and simultaneous test. As a single test, this result can look at each of t test that always have score more than 1,6616. While as simultaneous test, can take a look of F test result is 51,611 that more than score of F table 2,127. From the result of analysis, knows that price of cellular telecommunication that charged to post paid customer have dominant influence to loyalty of cell phone used post paid customer ESIA in Surabaya. While, the variable of facility ease have very little influenced. Base on analyze, can take a resume that marketing mix perception variable (cellular telecommunication service, price, facility ease, promotion, staff servicing, physical evidence, and administration process) post paid ESIA customer feels influenced to using cell phone loyalty at ESIA cellular operator in Surabaya as significantly both of single test and simultaneous test. As a single test, this result can look at each of t test that always have score more than 1,6616. While as simultaneous test, can take a look of F test result is 51,611 that more than score of F table 2,127. From the result of analysis, knows that price of cellular telecommunication that charged to post paid customer have dominant influence to loyalty of cell phone used post paid customer ESIA in Surabaya. While, the variable of facility ease have very little influenced.

Pengaruh Asosiasi Merek Berdasarkan Fungsi Merek Produk Hand And Body Lotion Citra Terhadap Loyalitas Merek Di Surabaya Nindria Untarini,
Bisnis dan Manajemen Vol 3, No 2 (2011)
Publisher : Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

The research has been conducted in order to investigate which brand association have strongest effects on consumer behavior. Some of these works only adpot a theoretical perspective, without performing an empirical test. Moreover, several of the empirical studies made analyzes the overall relation between brand association and consumer response, without considering the different dimensions of brand association. This research attempts to study the influence of brand associations based on the brand functions through the dimensions of guarantee, personal identification, social identification, and status on brand loyalty in the consumers willingness to brand rebuying, recommend it to others and pay a price premium for the brand. The research was aimed at users of Citra hand and body lotion brand in Surabaya that had bought Lee Cooper jeans maximum in the last six months at stores which sell Citra hand and bodylotion product in Surabaya, based on the non-probabilistic purposive sampling. The method of analysis used is Correlation Canonical Analysis, which is part of multivariate analysis. The Primary data were processed using Statistica 6.0 program with 385 sample. The result show that canonical loading test for each canonical variate for both variable set (independent variable and dependent variable) have loading exceeding 0,5. This indicates a high degree of intercorrelation among brand associations based on brand function through dimensions of guarantee, personal identification, social identification, and status on bran loyalty in the consumers willingness to brand rebuying, recommend it to others, and pay a price premium for the brand. Based on, size of the weights, the order of contribution of independent variable to the first variate is guarantee (0,522), and the dependent variable order on first variate is willingness to brand rebuying for the brand (0,842). And from hypotheses test, the results show there is the influences of brand association based on function through the dimensions guarentee, personal identification, social identification, and status (partial and simultant) on brand loyalty in the consumers willingness to brand rebuying, recommend it to others, and , pay a price premium for the brand. Future research would also be interesting to conduct a comprehensive multicategori analysis in order to identify the relative importance of various brand functions in different product categories, the more various sampling techniques and more samples, and selection of other brands so that to represent all users jeans in Surabaya.

WORK FAMILY CONFLICT CIRCLES AND THEIR IMPACT ON WORKPLACE DEVIANCE FOR WORKING COUPLES Sayyida, Sayyida; Untarini, Nindria
Media Mahardhika Vol 18 No 3 (2020): May 2020
Publisher : STIE Mahardhika

Gender equality and the necessities of life in this era require many couples working both husband and wife. This has an impact on work family conflicts resulting from an imbalance between work and family responsibilities. This research aims to review various references related to work family conflict perceived by the working couples and their effect on production deviance. The results of the review indicate the existence of work family conflict circles that occur in workers ie work family conflict incumbent influenced by work family conflict partner and work family conflict incumbent and partner influenced by  work family conflict leader. and than work family conflict have impact on production deviance moderated by age and gender.

IbM BAGI KELOMPOK PEMBUAT MAKANAN JAJANAN DAN PENJUAL KANTIN SEKOLAH DI SURABAYA Nindria Untarini; Yessy Artanti
Dedication : Jurnal Pengabdian Masyarakat Vol 1 No 2 (2017): DEDICATION: Jurnal Pengabdian Masyarakat
Publisher : LPPM IKIP Jember

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Saat ini, persaingan usaha pengecer makanan modern di pusat perbelanjaan semakin banyak menyulitkan produsen makanan lokal. Begitupun, pasar sekolah, umumnya di setiap sekolah ada kantin yang menjadi pasokan makanan bagi siswa sekolah. Sayangnya, kondisi ini kurang optimal. Berdasarkan studi pendahuluan, ada beberapa masalah dalam pengelolaan usaha kantin sekolah terutama pada aspek produksi dan aspek pengelolaannya. Responden penelitian ini adalah pembuat makanan ringan sekolah dan pemilik kantin sekolah. Penelitian ini menggunakan metode produksi dan pelatihan manajemen usaha diikuti dengan evaluasi pemantauan. Teknik pengumpulan data menggunakan observasi, wawancara, dan kuesioner. Selanjutnya, hasil kuesioner yang dikumpulkan dianalisis dengan menggunakan teknik deskriptif persentase. Hasil penelitian menunjukkan bahwa kegiatan pelatihan manajemen produksi dan bisnis, mampu meningkatkan pengetahuan dan keterampilan pembuat cemilan sekolah dan pemilik kantin sekolah dalam mengemas dan mengatur (menampilkan) makanan ringan sekolah, membuat laporan keuangan sederhana dan juga penjualan. harga. Selain itu, keberadaan kelompok usaha dan dukungan situs jajanansehat.com memungkinkan mereka bertukar informasi dan mempromosikan produk bisnis mereka ke pasar yang lebih luas.

PELATIHAN PRODUK DAUR ULANG SAMPAH PLASTIK Nadia Asandimitra Haryono; Nindria Untarini
Dedication : Jurnal Pengabdian Masyarakat Vol 2 No 1 (2018)
Publisher : LPPM IKIP Jember

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Awareness of residents in Griya Taman Asri related to waste segregation isnot yet optimal. On average, each household produces more than 1 cubic of disposal per day with 60% organic waste and 40% inorganic waste and garbage disposal is still mixed between organic and non-organic waste. This condition indicates that there is less awareness of the residents in sorting both the waste. Therefore, how to sort waste into organic waste and inorganic waste is the main problem to be solved. The problem of separating organic and inorganic waste can be solved if the residents' behavior in the housing complex in dealing with waste changes. In order for residents in the housing complex to change, it is necessary to create something that will stimulate citizens to change; the attractiveness offered is the economic value of waste. Recycling plastic bag into plastic bag craftis actually a good attraction and if continued and managed as a business unit, the more the economic appeal so that later will also impact on the incomes of citizens. Methods of this activity by using training of plastic waste recycling products. Data collection techniques used observation, interviews, and questionnaires. The data collected were analyzed descriptively using percentage technique.

Women’s Transition to Entrepreneurs from Professional and Managerial Careers in Organizations Nindria Untarini; Sayyida Sayyida; Dwiarko Nugroho Seno
Binus Business Review Vol. 12 No. 1 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i1.6456

Careers have different dimensions, they can be developed in an organization and in individual way. Organizationsno longer have a role in creating careers, but individuals develop careers using the organization as a tool ormedium. Changes in the external and internal environment in the organization are the basic conditions whyindividual career dares to change. The research aimed to explore senior female managers’ phenomenon that leftprofessional and managerial careers in organizations to be entrepreneurs. Structured and in-depth interviews wereconducted with 25 female entrepreneurs who had left senior manager positions at the companies. Qualitativeresearch approaches were carried out to explore what motivated female entrepreneurs to make a career transitionand how the career transition process was done. Then, the Critical Incident Technique was used to analyze thedata to get responses regarding female entrepreneurs’ perceptions of career transitions. From the results, thereare four main categories: personal, organizational life, value and integrity, and capital. Then, there are also ninesubcategories: independence and individualism, strong encouragement and family support, professional andpersonal life balance, organizational life, values, integrity, partner ties, mentor ties, and human capital. Thepersonal category causes more women to make a career transition, followed by capital, value and integrity, andorganizational life categories.

INTENTION TO CONTINUE PARTICIPATING: SYSTEM INTERACTIVITY, VIRTUAL SITES, COMMUNITY COMMITMENT IN ONLINE HIJABS COMMUNITY Nindria Untarini; Teofilus Teofilus; Timotius F.C.W Sutrisno
Jurnal Aplikasi Manajemen Vol 19, No 1 (2021)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.13

This study aims to examine system interactivity affecting member commitment and intention to continue participating in the online hijabs community. At the same time, testing how the role of virtual sites in the form of posting in strengthening the relationship (moderate) system interactivity to continue to participate in the online hijabs community. An online hijabs community was researched because the problem observed in the research was relevant to the virtual community. Based on 358 valid responses from students in Surabaya who actively joined the online hijabs community obtained from questionnaires at each university in Surabaya, structural equations modeling (SEM) was used to test the research model. The results show that system interactivity affects commitment to the community, but does not affect the intentions of members to continue their participation in online hijabs communities. Likewise, commitment to the community does not stimulate the intentions of members to remain actively participating in online hijabs communities. Although, an interesting form of posting can strengthen the system’s interactivity relationship of members’ intentions to continue their participation in online communities. Implications for both marketing theory and practice, limitations, and future research on video storytelling in social media are discussed.

Peran Asosiasi Merek Berdasarkan Fungsi Merek dalam Upaya Meningkatkan Kesediaan Pembelian Perluasan Merek Betadine pada Kategori Produk Lainnya Nindria Untarini
BISMA (Bisnis dan Manajemen) Vol. 5 No. 1 (2012)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v5n1.p57-68

This paper studies the deminsions of equity brand. Focusing on the functions or value of the brand as perceived consumers. In this way, four categories of functions are indentified: guarantee, personal identification, social identification and status. It has objective, to know the influence of brand associations based on function toward consumers willingness to buy brand extensions. By way hypotheses, it has been proposed that these functions have positive influence on the consumers willingness to buy brand extensions. The hypotheses have been tested in the Surabaya antiseptic drug market and were partially supported and simultaneously supported. The result obtained confirm the convenience of analyzing brand associations separately and simultaneously enable the ascertaining of brand associations that are most relevant in order to attain certain the consumers willingness to buy brand extensions. Future research would also be interesting to conduct a comprehensive multicategory analysis in order to indetify the relative importance of various brand fuctions in different product categories, the more various sampling techniques and more samples, and selection of other brands so that to represent all users antiseptic drug in Surabaya

Pengaruh Asosiasi Merek Berdasarkan Fungsi Merek Produk Hand and Body Lotion Citra terhadap Loyalitas Merek di Surabaya Nindria Untarini
BISMA (Bisnis dan Manajemen) Vol. 3 No. 2 (2011)
Publisher : Universitas Negeri Surabaya

The research has been conducted in order to investigate which brand association have strongest effects on consumer behavior. Some of these works only adpot a theoretical perspective, without performing an empirical test. Moreover, several of the empirical studies made analyzes the overall relation between brand association and consumer response, without considering the different dimensions of brand association. This research attempts to study the influence of brand associations based on the brand functions through the dimensions of guarantee, personal identification, social identification, and status on brand loyalty in the consumers willingness to brand rebuying, recommend it to others and pay a price premium for the brand. The research was aimed at users of Citra hand and body lotion brand in Surabaya that had bought Lee Cooper jeans maximum in the last six months at stores which sell Citra hand and body lotion product in Surabaya, based on the non-probabilistic purposive sampling. The method of analysis used is Correlation Canonical Analysis, which is part of multivariate analysis. The Primary data were processed using Statistica 6.0 program with 385 sample. The result show that canonical loading test for each canonical variate for both variable set (independent variable and dependent variable) have loading exceeding 0,5. This indicates a high degree of intercorrelation among brand associations based on brand function through dimensions of guarantee, personal identification, social identification, and status on bran loyalty in the consumers willingness to brand rebuying, recommend it to others, and pay a price premium for the brand. Based on, size of the weights, the order of contribution of independent variable to the first variate is guarantee (0,522), and the dependent variable order on first variate is willingness to brand rebuying for the brand (0,842). And from hypotheses test, the results show there is the influences of brand association based on function through the dimensions guarentee, personal identification, social identification, and status (partial and simultant) on brand loyalty in the consumers willingness to brand rebuying, recommend it to others, and , pay a price premium for the brand. Future research would also be interesting to conduct a comprehensive multicategori analysis in order to identify the relative importance of various brand functions in different product categories, the more various sampling techniques and more samples, and selection of other brands so that to represent all users jeans in Surabaya.

Pengaruh Persepsi Pelanggan tentang Bauran Pemasaran terhadap Loyalitas Penggunaan Ponsel Pasca Bayar Esia Surabaya Nindria Untarini
BISMA (Bisnis dan Manajemen) Vol. 3 No. 1 (2010)
Publisher : Universitas Negeri Surabaya

This paper is analyzing the influence of marketing mix customer perception that feels and make scoring by post paid customer to ESIA cellular operator in Surabaya. Post paid customer as research object is active customer using their cell phone to become ESIA post paid customer in Surabaya. This research have to be done because understanding customer active is essential for keeping and protect them to switch another cell phone operator. This research purpose to watching carefully the perception about service of marketing mix that bargained by ESIA cellular operator to loyalty of using post paid customer cell phone. The variable in this research taking from Zeithaml and Bitner service marketing theory and Yazid adopt it (1999:21) and the composition7Ps are product, price, place, promotion, participant, physical evidence, and process. Analyze model adapted from Customer Behavior simple model by Assael (1984:11) with using multiple linear regression technique, F test and t test. Base on analyze, can take a resume that marketing mix perception variable (cellular telecommunication service, price, facility ease, promotion, staff servicing, physical evidence, and administration process) post paid ESIA customer feels influenced to using cell phone loyalty at ESIA cellular operator in Surabaya as significantly both of single test and simultaneous test. As a single test, this result can look at each of t test that always have score more than 1,6616. While as simultaneous test, can take a look of F test result is 51,611 that more than score of F table 2,127. From the result of analysis, knows that price of cellular telecommunication that charged to post paid customer have dominant influence to loyalty of cell phone used post paid customer ESIA in Surabaya. While, the variable of facility ease have very little influenced. Base on analyze, can take a resume that marketing mix perception variable (cellular telecommunication service, price, facility ease, promotion, staff servicing, physical evidence, and administration process) post paid ESIA customer feels influenced to using cell phone loyalty at ESIA cellular operator in Surabaya as significantly both of single test and simultaneous test. As a single test, this result can look at each of t test that always have score more than 1,6616. While as simultaneous test, can take a look of F test result is 51,611 that more than score of F table 2,127. From the result of analysis, knows that price of cellular telecommunication that charged to post paid customer have dominant influence to loyalty of cell phone used post paid customer ESIA in Surabaya. While, the variable of facility ease have very little influenced.

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