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All Journal Jurnal Manajemen Bisnis Jurnal Ilmiah Econosains JOURNAL OF BUSINESS STUDIES Journal of Management and Leadership Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Jurnal STEI Ekonomi Jurnal Akuntansi dan Manajemen Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomika dan Manajemen Industrial Research Workshop and National Seminar Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis Madani
Diandra, Didip
Tanri Abeng University
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal Manajemen dan Bisnis

 1 
REKOMENDASI STRATEGI PENGEMBANGAN BISNIS “RUMAH LULUR SALON WANITA” Mulya Fuji Astuti; Didip Diandra
Jurnal Manajemen dan Bisnis Vol 1, No 1 (2021)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.089 KB) | DOI: 10.32509/jmb.v1i1.1336

Abstract

The shopping pattern may change selectivity based on the differences in customers view toward a product or service offered. In order to grow, the company must be able to create a competitive advantage in the form of good quality service to the consumers.This reseach use to analyze the development of the business of Rumah Lulur  Salon Wanita, the first ever SPA for women available in the City of Ternate. The purpose of this reseach is to reveal the obstacles and challenges faced and how to overcome them with suitable business strategies. This research used a qualitative study analysis with an explotarative method by interview the owner observes the location. The result of analysis shows that some key factors that can be applied in the future for the development of Rumah Lulur Salon Wanita are: First, design business strategy through 7P’s Marketing Mix (Service, Physical Evidence, Promotion, and People). Second, develop the business model canvas through the value proposition and key partners. 
Co-Authors Ahmad Azmy Aslin Yuliana Astra Novlantig Debby Arisandi Ebit Putra ERWIN SYAHPUTRA Mega Nuriza F Putri Mulya Fuji Astuti Paidi W.S Shi Badio Muhammad Juliansyah Tutiyani Tutiyani