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All Journal Jurnal Manajemen Bisnis Jurnal Ilmiah Econosains JOURNAL OF BUSINESS STUDIES Journal of Management and Leadership Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Jurnal STEI Ekonomi Jurnal Akuntansi dan Manajemen Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomika dan Manajemen Industrial Research Workshop and National Seminar Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis Madani
Diandra, Didip
Tanri Abeng University
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Econosains

 1 
ANALYSIS OF MARKETING STRATEGY TO LEVERAGE THE BUSINESS GROWTH OF WASTE BANK TRI ALAM LESTARI Didip Diandra
Jurnal Ilmiah Econosains Vol 17 No 1 (2019): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0171.01

Abstract

This research analyzes the marketing strategy of Waste Bank Tri Alam Lestari (TAL) to leverage their business growth. To optimize their performance, the effect of implementing customer-driven strategies and marketing mix is analyzed. The objectives of this study are to reveal the current marketing strategies implemented by Waste Bank TAL and to recommend the advance marketing strategy to optimize their business growth. This research used a qualitative research approach and the explanatory method by interviewing the owner and its stakeholders as primary data and other sources such as journals, books, and reports are as secondary data. The result of the analysis shows that the targeted market is a niche market, customized products, and superior products. Hence, there are some factors of the marketing mix that should be optimized through their brand awareness “Kreasi Menik” to leverage the business growth of Waste Bank TAL.
Co-Authors Ahmad Azmy Aslin Yuliana Astra Novlantig Debby Arisandi Ebit Putra ERWIN SYAHPUTRA Mega Nuriza F Putri Mulya Fuji Astuti Paidi W.S Shi Badio Muhammad Juliansyah Tutiyani Tutiyani