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All Journal JOURNAL OF INDONESIAN ISLAM STRATEGIC MIQOT: Jurnal Ilmu-ilmu Keislaman Ikonomika : Jurnal Ekonomi dan Bisnis Islam NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Penelitian Medan Agama Journal of Humanities and Social Studies International Journal of Economics Development Research (IJEDR) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Islamijah: Journal of Islamic Social Sciences JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ekonomi dan Bisnis Digital (MINISTAL) el-Buhuth: Borneo Journal of Islamic Studies Journal Research of Economics and Bussiness Journal of International Conference Proceedings Journal of Management, Economic and Accounting (JMEA) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Jurnal Riset Ekonomi dan Akuntansi Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Akuntan Publik IIJSE
Chuzaimah Batubara
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Journal : Journal of Humanities and Social Studies

 1 
Analysis of MSMEs Growth Post Pandemi Covid-19 in Medan Riza Sasmita; Chuzaimah Batubara; Kamilah Kamilah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.8249

Abstract

The purpose of this research is to determine the impact of the COVID-19 pandemic on small and medium-sized enterprises (SMEs) in the city of Medan, as well as solutions and measures to improve SMEs after the pandemic. This investigation employs a descriptive qualitative case study methodology. Documentary research, interviews, observations, and the distribution of questionnaires were used in this study to acquire data from Medan City MSME managers. The data analysis employed is a qualitative-interactive analysis comprised of three concurrent strands of activity: data reduction, data presentation, and conclusion. This study demonstrates the effects of COVID-19 on the development of small and medium-sized enterprises in Medan. In 2018, there were 1,664 MSMEs; in 2019, there will be 1,072. In 2019, the number of MSMEs in Medan City decreased by 594, or 34.5%, because COVID-19 affected all industries, including MSMEs. There were 1,040 MSMEs in 2020. This year, the number of small and medium-sized enterprises (SMEs) in Medan City decreased by 32, or 0.2%, due to the continued prevalence of the COVID-19 virus. There will be 1,179 SMEs in 2021. In 2021, the number of small and medium-sized enterprises will increase by 139, or 14.0%. Faced with the ongoing COVID-19 pandemic, small and medium-sized businesses (SMBs) in Medan City are innovating their product marketing, particularly through the use of digital marketing.
Co-Authors A. Chalil Gibran Adelia Zahra Harahap Adelika Adelika Agita Yurinda Hasibuan Ahmad Fuadi Tanjung Ahmad Prayendi Dasopang Al Kausar Amaliyah Mutiara Andri Soemitra Anisyah Risky Nasution Citra Anggraini Cut Wardina Afprilla Sapira Putri Desna Munawarah Devi Permata Sari Dewi Safitri Fadhillah Insani Fauzi Arif Lubis Ika Darma Yuni Ikhwan Abidin Inayatul Widad Nasution Inayatul Widad Nasution Indah Nurfi Indah Pratiwi Indra Mualim Hasibuan Isnaini Harahap Juliana Nasution Juwita Putri Wulandari Kamilah, K Laura Oktarani Br Torong Lilis Pujiyanti Lisna R Lubis Luthfi Lisikmiko M. Ihsanul Fikri Mhd Dimas Jayadi Mhd. Hazrat Khairi Nabila Prahaski Nabila Tasya Nurhafifah Manurung Nasution, Annio Indah Lestari Nawir Yuslem Nining Mulyani Nugrhainy Hidayana Nur Ahmad Bi Rahmadi Nuraisyah Nuraisyah Nurhadiah Nurhadiah Nurlaila Hasibuan Nurwani Nurwani Nasution Pradesyah, Riyan Rahma Fahmadina Lubis Rahmi Syahriza Raju Adha Raudhatul Ma’wa H Ridho Erianto Riza Sasmita Rizka Adlia Yuannisa Rizka Nasution Rizka Salsabila Sabrina Nasution Sakti Andiyanto Sandi Pranata Silviana Simatupang Siti Jubaidah Siti Marpuah Sonya Melinda Nasution Sovy Muti Ardianty Hasibuan Sri Wahyuni Ningsih Syahlaa Maulana Tio Astir Aulia Matondang Vani Hajari Widyatul Hidayah