Claim Missing Document
Check
Articles

Found 9 Documents
Search
Journal : Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)

Analisis Strategi Marketing Mix Dalam Perspektif Syariah Untuk Meningkatkan Penjualan Jasa Dan Produk Rizka Salsabila; Chuzaimah Batubara
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4645

Abstract

The development of modern business requires the use of marketing methods that can help the company grow. Because marketing activities are company activities that are directly related to the wider community (consumers), the success of this activity will greatly affect the development or failure of business activities. One of the fundamental ideas in contemporary marketing is the marketing mix. The marketing mix is a group of tactical marketing tools that can be controlled and combined by the company to obtain the desired response in the target market. Islamic marketing as a concept is actually not much different from the understanding of marketing in the modern world, which is an art and science that leads to the process of generating, delivering, and conveying value to consumers and maintaining sustainable relationships with stakeholders. To further establish a quality plan that can be relied upon to advance the marketing sector in particular and the economy in general, the Marketing Mix strategy will undoubtedly be very interesting if evaluated from a sharia perspective. The approach used in this research is a literature review, which takes information from books and journal articles.
Implementation Of Sharia Management Principles In Islamic Finance Sabrina Nasution; Chuzaimah Batubara
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4641

Abstract

Islamic finance is a rapidly growing field in the world of global finance. This involves developing and implementing financial instruments that comply with sharia principles or Islamic law. These principles include prohibitions against usury (interest), gharar (excessive uncertainty), and maisir (gambling), as well as encouraging social responsibility and transparency in business practices. This study provides a better understanding of the importance of Islamic management in Islamic financial management. The impact of this study is the need for capacity building and increased understanding of sharia governance among stakeholders and regulators. By strengthening sharia governance, sharia financing can continue to grow and contribute significantly to achieving economic development goals according to sharia principles.
Dampak Covid-19 Terhadap Perekonomian Masyarakat Dalam Ekonomi Islam Nurhadiah Nurhadiah; Chuzaimah Batubara
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4636

Abstract

In the midst of the COVID-19 outbreak, many countries possess experienced significant impacts on people's economies. In the perspective of shari'ah economics, this impact can be seen from several aspects. This has led to a reduction in people's incomes and an increase in the unemployment rate. Certain economic sectors, for instance ourism, the hospitality industry, and transportation, experienced a drastic decline. This has implications for unemployment and income for people working in these sectors. There is a change in people's consumption patterns. People tend to reduce spending on non-essential goods and services, so these sectors also experience a decrease in demand. The Shari'ah financial sector was also affected. Shari'ah companies face challenges in maintaining their liquidity and asset quality.In the face of this impact, the government and Shari'ah financial institutions can take steps to support economic recovery. For example, the government can provide economic stimulus that is in accordance with Islamic values and rules in an economic context, such as zakat and infaq.
Strategi Bisnis Dalam Mengembangkan Trend Hijab di Kalangan Remaja Nurlaila Hasibuan; Chuzaimah Batubara
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4631

Abstract

The hijab trend among teenagers has experienced significant developments in recent years. More and more young girls are choosing to wear the hijab as part of their identity and lifestyle. This phenomenon provides a great opportunity for business people in the hijab industry to develop effective business strategies to meet increasing market demand. This abstract aims to analyze business strategies that can be used to develop hijab trends among teenagers. First, identifying youth trends and preferences regarding hijab is an important first step. Furthermore, strong brand development becomes one of the important strategies in creating attractiveness for teenagers. Brands that have values that are in line with the aspirations and values of young people will be more successful in attracting their attention. Product innovation is also a key factor in expanding the hijab trend among teenagers. Business people need to continue to develop hijab products by paying attention to creative designs, functionality and comfort of use.
Implementasi Dan Peran Manajemen Syariah Sovy Muti Ardianty Hasibuan; Chuzaimah Batubara
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4637

Abstract

Islam as a perfect system of life certainly has an idea about the concept of control. Since the field of management is very important from the point of view of economic life, Islam dictates the actual management process. This is because many people believe that they have a fanatical view of what management really means. From a competitor's perspective, the Islamic Control Industry does not expect its competitors to lose or lose. However, there is a concept that every company can drive improvement without eliminating competitors. Competitors are not enemies who must be eliminated, but partners who are involved in the success of activities carried out in the field. Implementation of administrative functions based on Islamic sharia values.
Konsep Manajemen Syariah Dalam Membangun Pola Fikir Generasi Milenial Terhadap Bank Muamalat Nurwani Nasution; Chuzaimah Batubara
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4643

Abstract

In the life of the increasingly advanced millennial generation and intense competition, all parties are required to organize all work systematically with the aim that what has been planned at the beginning can be achieved properly.  Likewise, a company is required to be able to keep up with the times.  All of that can be done well if the company implements good management.  Likewise with sharia-based companies.  The development of the Islamic banking system in Indonesia is carried out within the framework of a dual banking system or dual banking system within the framework of the Indonesian Banking Architecture (API), to present a more complete alternative banking service to the Indonesian people.  Management in Islam is the activity of ordering, organizing and thinking that contains the values of faith and monotheism, structuring a good organization and system in accordance with the Qur'an and sunnah of the Prophet.  The millennial generation or generation Y is widely known as the generation born between 1980 and 2000. The millennial generation is goal-oriented and has a high level of self-confidence and independence.  The millennial generation, which was born along with the development of technology, often has more knowledge about the digital world than its predecessor generations.  Rapidly advancing technological knowledge launched the millennial generation into an era where everything can be accessed easily from various places and by anyone.  This type of research includes field research.  Field research is used by digging up data sourced from locations or field research.  This study uses qualitative methods, qualitative methods are research based on natural object conditions, (as opposed to experiments) where the researcher is the key instrument, data collection techniques are carried out in triangulation (combined), data analysis is qualitative in nature, and the results of the research are more  Emphasize meaning over generalizations.
Pengelolaan Keuangan Masjid Berbasis Manajemen Keuangan Syariah Nabila Tasya Nurhafifah Manurung; Chuzaimah Batubara
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4639

Abstract

Management-based mosque financial management is an organized and structured approach in managing mosque financial resources effectively and efficiently. This abstract will discuss the importance of good financial management in the context of mosque management, as well as how the application of management principles can improve the financial performance of mosques.This abstract outlines several important aspects of mosque financial management. First, it explains why good financial management is so important for the sustainability and development of mosques. In this context, a mosque is a religious institution that requires funds to meet operational, maintenance, and development projects. Then, this abstract examines relevant management concepts in mosque financial management. This includes setting budgets, cash management, accounting, financial reporting, and oversight. In managing financial mosques, it is important to have a clear budget plan, monitor receipts and expenditures carefully, and report finances transparently to congregations and related parties. Furthermore, this abstract discusses the importance of applying good management principles in mosque financial management. These principles include managing risk, developing sources of income, managing assets, and developing financial policies. By implementing these principles, mosques can optimize the use of available financial resources, reduce financial risks, and ensure long-term growth. Finally, this abstract underscores the importance of effective leadership in mosque financial management.
Sistem Manajemen Syariah Pada Bank Syariah Mandiri Luthfi Lisikmiko; Chuzaimah Batubara
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4644

Abstract

This stuldy aims to analyzel thel sharia managelmelnt systelm implelmelnteld at Bank Syariah Mandiri (BSM) with a foculs on managelrial fulnctions, namelly planning, organizing, implelmelnting, and sulpelrvising (POAC).  This relselarch was condulcteld with thel aim of knowing in delpth aboult thel managelmelnt systelm implelmelnteld in BSM and its belnelfits.This stuldy ulsels a casel stuldy approach by collelcting data throulgh intelrvielws, obselrvation, and analysis of rellateld doculmelnts.  Thel data obtaineld will bel analyzeld delscriptivelly to idelntify thel procelssels and melchanisms that elxist in thel sharia managelmelnt systelm at BSM. Thel relsullts of this stuldy arelelxpelcteld to providel a theloreltical contribultion by elxpanding ulndelrstanding of sharia managelmelnt systelms in thel banking contelxt.  Practically, thel relsullts of this relselarch arelelxpelcteld to bel inpult for Bank Syariah Mandiri in delvelloping a propelr and acculratel managelmelnt systelm, and can belulseld as a relfelrelncel for fulrthelr relselarch.
Perencanaan Manajemen Strategi Dalam Membangun UMKM Menurut Pandangan Islam Indah Pratiwi; Chuzaimah Batubara
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4640

Abstract

SMEs often face limited resources, including capital, labor, and access to information. These limitations can affect the ability of MSMEs to conduct in-depth market analysis, develop long-term strategies, and implement necessary changes. Effective strategic management can assist MSMEs in achieving market differentiation, exploiting local advantages, and optimizing limited resources. MSMEs can also take advantage of their speed and flexibility to respond quickly to market changes, utilize information and communication technology to improve operational efficiency, and build strong relationships with customers and business partners. In addition, MSMEs also need to improve their ability to manage risk, develop strategic partnerships, and improve the quality of their products or services. In conclusion, strategic management is an important element in the success of SMEs. Although MSMEs face unique challenges, they also have opportunities to achieve competitive advantage through effective strategic management. By adopting the right approach and utilizing available resources, MSMEs can face competition successfully, optimize business growth, and make a positive contribution to the local and regional economy.