Unang Mukhan
Dosen Jurusan Ilmu Administrasi Bisnis FISIP - Universitas Lampung

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ANALISIS PELAKSANAAN PROGRAM KEMITRAAN BUMN TERHADAP KESEJAHTERAAN UMKM: PENDEKATAN CORPORATE RESPONSIBILITY (CSR). (STUDI KASUS PTPN VII) Mukhan, Unang; Pratama, Maulana Agung
Prosiding Penelitian FISIP Unia 2012
Publisher : Universitas Lampung

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Abstract

Partnership  and  Environment Development  Program   is the implementation of Corporate Social Responsibility (CSR) in State Owned Enterprises (SOEs). Policy Partnership  program  is very  interesting  in terms of  implementation  that  much getting about whether the purpose of the provision of  an effective CSR program and on target.  Descriptive  and  explanatory  research  was conducted in  partner SMEs assisted PTPN VII. The independent variable  used is CSR goal  (X1), CSR issue (X2) and corporate relations program (X3), while the dependent variable (Y) is the welfare of MSMEs. The results showed  that the  welfare of  MSMEs  only show  correlation  and significance of  the  variables  CSR  issue.  While the  goal  variable  CSR  and Corporate  relations  program  has no  significant effect.  This shows  that the implementation of CSR undertaken by PTPN VII more based on  legal aspects or demands of  legislation and current issues  concerning social issues, economic and environmental   (triple bottom  line).  Recommendations  that can be done is to  use the concept of  sustainable development (sustainable development)  to enhance the effect of  CSR  goals and  conduct  stakeholder  engagement  process (in close cooperation  with stakeholders)  in the  proposed  form  of bottom-up  programs  to improve Corporate Relations Program.  Keywords: Corporate Social Responsibility (CSR), Welfare MSMEs