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All Journal MediaTor: Jurnal Komunikasi Wardah JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Asyahid Journal of Islamic and Quranic Studies (AJIQS) Reputation : Jurnal Hubungan Masyarakat International Journal of Education and Digital Learning (IJEDL)
Zaenal Mukarom
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : MediaTor: Jurnal Komunikasi

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Perempuan dan Politik: Studi Komunikasi Politik tentang Keterwakilan Perempuan di Legislatif Zaenal Mukarom
MediaTor (Jurnal Komunikasi) Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v9i2.1125

Abstract

In order to encourage women’s active role to participate in political world, especially to meet the demand of Electoral Regulation, a portion of 30% electoral committee was dedicated as minimum allocation for women. To meet those demands, a political communication strategy was needed. The strategy could be implemented by women themselves, or political party. Women political communication strategy was carried out by applying a counter of political communication: gender mainstreaming, affirmative action, political education for women, and civic education for women. Meanwhile, political parties conducted their political communication by utilizing media and message strategy. Message strategy was implemented by employing political marketing mix consisted of product, promotion, price, and place. Media strategy appeared by diffusion of innovation approach by emphasizing gendermainstreaming issues among public.
Co-Authors Abdul Aziz Acep Komarudin Adi Ahmad Rosadi Betty Tresnawaty Dinar Fadillah Djenal Suhara Imam Zainuri Mega Febrianti Mohamad Yudiyanto Muhibuddin Muhibuddin Mulkan Karim Nurbaiti Arifiana Rajaminsah Rina Darojatun Sudrajat, Cucu Jajat Tondi Nasution Yus Hermansyah