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Journal : Jurnal Ilmu Politik dan Komunikasi

KOMUNIKASI PEMBANGUNAN PARTISIPATIF DALAM PEMBERDAYAAN PURNA PEKERJA MIGRAN Mulyana, Slamet; Octavianti, Meria
JIPSI Jurnal Ilmu Politik dan Komunikasi Vol 8 No 2 (2018): Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jipsi.v8i2.1266

Abstract

The empowerment of Indonesian post-migrant workers (Purna PMI) is carried out continuously to reduce the numbers of Indonesians working abroad. Aside from programs of related agencies, the government also involves direct community participation. This study sought to describe the participatory development communication (PDC) of Forum Purna PMI in Desa Celak, Kecamatan Gununghalu, Kabupaten Bandung Barat. This study used case study approach to provide a complete and in-depth view of the subject under study. The nature of the subject was multi-source, with key informants representing bureaucrats, academics, community leaders and post-migrant workers. Data was collected through interviews, observations and literature study. The results showed that community involvement was an important factor in realizing community development communication. Direct involvement in the planning and implementation of empowerment programs in the village fosters the community awareness to build their village, to get a job, to improve their welfare and to not leave their village in order to be a migrant worker.
PENGELOLAAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI PASAR DIGITAL CIKUNDUL SUKABUMI Mulyana, Slamet; Octavianti, Meria; Faradysa, Nadila Zahara
JIPSI Jurnal Ilmu Politik dan Komunikasi Vol 9 No 1 (2019): Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cikundul is a digital market and a new tourism destination actively operating in Sukabumi, West Java. The promotion of the digital market is conducted by optimizing social media, which is managed by Generasi Pesona Indonesia (GenPI; lit. the Generation of Enchanting Indonesia) Sukabumi. This study aims to describe the management of social media as tourism promotion media for Cikundul Market, from planning to implementation to evaluation. Case study was the approach employed to provide a comprehensive view of object under study. The subject of the study was multi sources, with key informants comprising bureaucrats, academics, community leaders and the market visitors. Data was collected through interviews, observations, and literary studies.The results showed that Cikundul Market applied two concepts of digital market, i.e. the beauty of nature and the attractiveness of infrastructure, in order to improve the tourism destination and to attract tourists. The management of social media as promotion media was conducted in several stages: content research, content processing, content upload to official media, and evaluation of social media impressions. Promotion management was carried out by GenPI Sukabumi by optimizing the existing resources in realistic manner.